- Houston TV Uses Mobile 'Traffic Jams' As Rev Booster
MediaDailyNews, David Goetzl - Friday, December 28, 2007
The Tribune-owned CW station in the Houston market has launched a "traff ...
- AMC To Introduce More Original Series
MediaDailyNews, David Goetzl - Wednesday, December 26, 2007
Fresh off success with its Golden-Globe nominated summer hit "Mad Men," A ...
- Verizon Gets Mobile With Sports
MediaDailyNews, David Goetzl - Wednesday, December 26, 2007
Verizon Wireless is becoming a sports hub. After NBC offered it Not ...
- Report Puts Another Digit On TV Writers Strike, But Main Issue Is Digital
MediaDailyNews, David Goetzl - Monday, December 24, 2007
A new report suggests the gulf between what striking writers want a ...
- 'Colbert,' 'Daily Show' Return To Airwaves
MediaDailyNews, David Goetzl - Monday, December 24, 2007
The kings of late-night satire are back, sans the writers. Comedy Central ...
- TBS Customizes Home Depot Holiday Spots
MediaDailyNews, David Goetzl - Monday, December 24, 2007
Continuing with a new model of on-air/online campaigns, TBS is running ...
- P&G To Promo Tide On Super Bowl, Sources Say
Marketing Daily, David Goetzl - Friday, December 21, 2007
[Packaged Goods] The country's leading advertiser will promote one of its lega ...
- Changing Tides: P&G Returns To Super Bowl
MediaDailyNews, David Goetzl - Friday, December 21, 2007
Add Procter & Gamble to the list of advertisers in the Sup ...
- ESPN, The Magazine Turns 10, Celebrates Multi-Platform
MediaDailyNews, David Goetzl - Friday, December 21, 2007
ESPN is planning a multi-platform push to celebrate the 10th anniversary ...
- Brandtique: Jaguar, 'America's Most Smartest Model'
MediaDailyNews, David Goetzl - Thursday, December 20, 2007
At one point in a recent episode of VH1's new reality-competition gambi ...
- ION Acquires 'Drew Carey Show' For 2008
MediaDailyNews, David Goetzl - Thursday, December 20, 2007
ION has signed P&G to help promote the launch of newly acquir ...
- NBC To Air USA Cable Shows During Strike
MediaDailyNews, David Goetzl - Wednesday, December 19, 2007
NBC will re-air episodes of hits from sister cable network USA duri ...
- ESPN Pulls Clemens Spot From Air
MediaDailyNews, David Goetzl - Wednesday, December 19, 2007
ESPN has pulled a promotional spot starring Roger Clemens touting a network-affiliat ...
- ABC's Kimmel Returns Live In January
MediaDailyNews, David Goetzl - Wednesday, December 19, 2007
A day after NBC's late-night hosts said they would return without striki ...
- Media General Revs: TV, Print Fell, Web Rose In November
MediaDailyNews, David Goetzl - Wednesday, December 19, 2007
Media General, the newspaper and TV station operator, said November revenues dropp ...
- Leno, O'Brien Return, Sans Writers
MediaDailyNews, David Goetzl - Tuesday, December 18, 2007
NBC hosts Jay Leno and Conan O'Brien have agreed to bring n ...
- 24/7 Kids: N, Noggin Become Stand-Alone Nets
MediaDailyNews, David Goetzl - Tuesday, December 18, 2007
Viacom networks The N and Noggin--targeting teens and preschoolers, respectively--will each beco ...
- CW Follows NBC, Gives Cash Back To Advertisers
MediaDailyNews, David Goetzl - Monday, December 17, 2007
A second network is returning money to advertisers in the face ...
- Discovery To Become Stand-Alone Stock
MediaDailyNews, David Goetzl - Monday, December 17, 2007
Giving investors a further option in a pure-play cable content company, Discove ...
- Paramount To Debut New 'Jackass' Release On Blockbuster-Run Site
MediaDailyNews, David Goetzl - Friday, December 14, 2007
Paramount is debuting the newest release in its "Jackass" franchise free ...
- Brandtique: Macy's, 'Tim Gunn's Guide to Style'
MediaDailyNews, David Goetzl - Thursday, December 13, 2007
If there's truth to be told in new research about brand integrati ...
- HBO First Net To Get VOD Ratings
MediaDailyNews, David Goetzl - Thursday, December 13, 2007
HBO and Nielsen have reached a deal in which the measurement compa ...
- ESPN Launches Second Channel On Sirius
MediaDailyNews, David Goetzl - Thursday, December 13, 2007
ESPN has gone into space--again. It has launched a second channel ...
- Ad Futures: Carlyle Group, H.I.G. Back REVShare
MediaDailyNews, David Goetzl - Wednesday, December 12, 2007
REVShare, a company that offers advertisers access to some 1,500 TV outle ...
- GE To Cuts Costs, Q4 Projections For NBCU
MediaDailyNews, David Goetzl - Wednesday, December 12, 2007
While some media companies have denied the "Hollywood" writers' strike will hu ...
- Liberty Media Considers Options With Direct TV Stake
MediaDailyNews, David Goetzl - Tuesday, December 11, 2007
Could Liberty Media take DirecTV off the NASDAQ as a separate stoc ...
- MyNetworkTV Hopes Globetrotters Energize Ratings
MediaDailyNews, David Goetzl - Tuesday, December 11, 2007
The struggling MyNetworkTV is looking for a little ratings magic from t ...
- LIN TV: Builds Biz, Doesn't Sell
MediaDailyNews, David Goetzl - Monday, December 10, 2007
With the economy losing steam, mid-size station group LIN TV indicated ...
- ABC Ready To 'Wipeout' Viewers
MediaDailyNews, David Goetzl - Monday, December 10, 2007
ABC plans ahead. Perhaps looking for options if the writers' strike persist ...
- TVB ePort Gives Broadcasters Needed Digital Edge
MediaDailyNews, David Goetzl - Friday, December 7, 2007
The TVB's fledgling e-biz platform, TVB ePort, now has 605 stations rea ...