- Google Crawls Stations, Tells Broadcasters 'TV Ads' Makes Good AdSense
MediaDailyNews, David Goetzl - Friday, March 28, 2008
So far, advertisers interested in Google's foray into TV ad brokering ha ...
- Brandtique: Stride, 'Smallville'
MediaDailyNews, David Goetzl - Friday, March 28, 2008
Certainly one of the goals behind product placement is to create ...
- NBC, Nexstar Invest Heavily In Station Web Sites
MediaDailyNews, David Goetzl - Friday, March 28, 2008
How eager are local station owners to accelerate their Web extensions? N ...
- Station Web Site Revenues Soar More Than 70%
MediaDailyNews, David Goetzl - Friday, March 28, 2008
Ad revenues for Web sites affiliated with local broadcast stations soared 7 ...
- USA Network Draws Advertisers With 'Brandwidth'
MediaDailyNews, David Goetzl - Thursday, March 27, 2008
USA Network has developed a clever moniker that looks to persuade advertise ...
- Magna: DVR Penetration To Move Forward Fast
MediaDailyNews, David Goetzl - Thursday, March 27, 2008
Magna Global projects that DVRs will be in 36% of TV hom ...
- Hallmark: Baby Boomers More Engaged Than Millennials
MediaDailyNews, David Goetzl - Wednesday, March 26, 2008
The Hallmark Channel has released a study it commissioned indicating the baby-boom ...
- Initiative: Nix Feb '09 Sweeps Reporting
MediaDailyNews, David Goetzl - Tuesday, March 25, 2008
While some predict a doomsday scenario for next February's digital transition, ...
- NBC's 'Deal' Sells Big In Syndie
MediaDailyNews, David Goetzl - Tuesday, March 25, 2008
NBC Universal said it has sold the syndicated version of "Deal ...
- Media General: Cuts Costs, Exempts Digital
MediaDailyNews, David Goetzl - Monday, March 24, 2008
Due to a weakening ad market, Media General said it will contin ...
- Initiative West Taps Nyhan As Group Account Director
MediaDailyNews, David Goetzl - Monday, March 24, 2008
Initiative hired Jennifer Nyhan, former ABC TV executive, as vice president, gro ...
- Brandtique: Wrigley, 'The Biggest Loser"; Audi, 'Dirt'
MediaDailyNews, David Goetzl - Friday, March 21, 2008
Does product placement work, does it ring the cash register? Despite ...
- Race For Dollars: Political Spend Boosts TV Station Groups
MediaDailyNews, David Goetzl - Friday, March 21, 2008
Several broadcast groups are experiencing a recent spending lift thanks to contentio ...
- DirecTV Boasts Of 150 HD Channels This Fall
MediaDailyNews, David Goetzl - Friday, March 21, 2008
DirecTV, which made the promise of 100 HD channels a pillar ...
- Aegis Touts Results, Gushes About Carat's Integration
MediaDailyNews, David Goetzl - Thursday, March 20, 2008
Top executives at Aegis Group spoke enthusiastically Wednesday about early results a ...
- NBCU: Miami, Hartford O&Os For Sale
MediaDailyNews, David Goetzl - Thursday, March 20, 2008
NBC Universal said it will sell two of its owned-and-operated stations, reduci ...
- ESPN Buys Women's Basketball College Recruiting Site
MediaDailyNews, David Goetzl - Thursday, March 20, 2008
With coverage of high school sports mushrooming online, ESPN appears to ha ...
- Rentrak Reaches On-Demand Deal With TBS
MediaDailyNews, David Goetzl - Thursday, March 20, 2008
Rentrak, which measures VOD consumption via set-top box data, said it h ...
- Initiative: Ad Spend Boosted In '08; Less Robust By '09
MediaDailyNews, David Goetzl - Wednesday, March 19, 2008
Two unnamed Initiative executives indicated that despite bumps in the economy, th ...
- A&E Launches Cross-Media Sales Unit
MediaDailyNews, David Goetzl - Wednesday, March 19, 2008
A&E Television Networks has created a new cross-media selling unit that wi ...
- DuPont Heads Oxygen's Sales
MediaDailyNews, David Goetzl - Wednesday, March 19, 2008
Oxygen, now part of NBC Universal's Bravo unit, said Michael DuPont h ...
- ESPN Promotes 2 In Digital Sales
MediaDailyNews, David Goetzl - Wednesday, March 19, 2008
ESPN has promoted two senior directors to vice president for its digit ...
- Cross-Platform, Cross Border: Telemundo Distributes Shows In Mexico
MediaDailyNews, David Goetzl - Tuesday, March 18, 2008
NBC Universal's Telemundo has a new agreement to distribute more than 1,0 ...
- Lifetime Gets New Ad Chief for TV, Digital Ops
MediaDailyNews, David Goetzl - Monday, March 17, 2008
Lifetime has tapped a top buyer at OMD to head its ...
- Michigan Do-Over Primary Would Benefit Local Station Execs
MediaDailyNews, David Goetzl - Monday, March 17, 2008
Word spreading Friday that Michigan may be close to a deal ...
- G4 'Hunts' Men 18-34
MediaDailyNews, David Goetzl - Monday, March 17, 2008
Comcast's G4 network is launching a year-long study on the male 18-to- ...
- CBS Positions Itself As One-Stop-Shop For Advertisers
MediaDailyNews, David Goetzl - Friday, March 14, 2008
Despite his acknowledgement of a "clearly" bumpy economy, CEO Leslie Moonves suggest ...
- Fletcher Whitwell Elevated at R&R Partners
MediaDailyNews, David Goetzl - Friday, March 14, 2008
Fletcher Whitwell was promoted to corporate media director, overseeing all media activiti ...
- Iger: Disney To See $1 Bil. In Digital Revs
MediaDailyNews, David Goetzl - Thursday, March 13, 2008
Disney chief Bob Iger, who's made a zealous push into new technologic ...
- Discovery Network Gives Planet Green A Boost
MediaDailyNews, David Goetzl - Thursday, March 13, 2008
Discovery Communications plans to use its flagship network to give newcomer Plan ...