- Brandtique: Toyota, 'Carpoolers,' Saturn, 'Project Runway'
MediaDailyNews, David Goetzl - Thursday, March 13, 2008
Automakers essentially launched the upfront decades ago. And despite any ups a ...
- Current TV: Viewer-Made Ads Attract Corporate Dollars
MediaDailyNews, David Goetzl - Thursday, March 13, 2008
Marketers face risks when they allow non-pros to take their brand imag ...
- Weather Channel Rolls Out Mobile Ads
MediaDailyNews, David Goetzl - Thursday, March 13, 2008
The Weather Channel said Wednesday it will begin offering video ads ...
- Reporter's Notebook: AAAA Media Conference
MediaDailyNews, David Goetzl - Wednesday, March 12, 2008
Whether some sort of re-bundling between creative and media shops officially happen ...
- NBCU Promotes 2 Olympic Sales Execs
MediaDailyNews, David Goetzl - Wednesday, March 12, 2008
As the 8-8-08 launch of the Beijing Olympics approaches, NBC Universal h ...
- BET Adds Mixed Martial Arts To Lineup
MediaDailyNews, David Goetzl - Wednesday, March 12, 2008
Another network is jumping into the mixed martial arts ring. BET, whi ...
- 4As Debates Fate Of The Upfront
MediaDailyNews, David Goetzl - Monday, March 10, 2008
ORLANDO, Fla.-- The upfront will die. Long live the upfront. At lea ...
- National Geo Launches New Series, Upgrades Broadband Site
MediaDailyNews, David Goetzl - Monday, March 10, 2008
The growing National Geographic Channel, now in 67 million homes, announced t ...
- 4As: Advertisers Want Nets To Drop Integration Fees
MediaDailyNews, David Goetzl - Friday, March 7, 2008
ORLANDO, Fla. -- An undercurrent at the AAAA conference this week ...
- Magna Global Reshuffles, Blasius May Exit
MediaDailyNews, David Goetzl - Friday, March 7, 2008
Magna Global, formed eight years ago to help Interpublic clients gain great ...
- Rumor Mill: Bloomberg To Buy NYT?
MediaDailyNews, David Goetzl - Friday, March 7, 2008
ORLANDO, Fla. -- Will Mike Bloomberg leave City Hall and opt ...
- The 20% Solution
Show Daily, David Goetzl - Thursday, March 6, 2008
Some companies may be concerned about losing employees to the Googles a ...
- Gold Medalists, Then Heroes
Show Daily, David Goetzl - Thursday, March 6, 2008
This summer, NBC will surely do as it usually does and u ...
- Brandtique: Maybelline
Marketing Daily, David Goetzl - Thursday, March 6, 2008
Maybelline's recent link with a series that carries "Lipstick" in the titl ...
- Michelob To Sponsor Anthony Bourdain's Blog
Marketing Daily, David Goetzl - Thursday, March 6, 2008
[Beverages] Susan Malfa, Bravo's head of ad sales, said the series h ...
- VOD Advertisers Demand Better Metrics, Model
MediaDailyNews, David Goetzl - Thursday, March 6, 2008
ORLANDO -- Starcom MediaVest's top digital executive reiterated advertisers' deeply rooted frustratio ...
- C3 Ratings Give Top Shows Boost
MediaDailyNews, David Goetzl - Thursday, March 6, 2008
C3 has been the new marketplace currency for five months. Data n ...
- Books Before Buys
Show Daily, David Goetzl - Wednesday, March 5, 2008
Group M potentate Irwin Gotlieb offered more to chew on Wednesday f ...
- Wall Street, Not Madison Avenue
Show Daily, David Goetzl - Thursday, March 6, 2008
TargetCast head Steve Farella said online publishers might want to speed ...
- Fox To Air 'Idol' Through 2011
MediaDailyNews, David Goetzl - Wednesday, March 5, 2008
Fox's agreement with the owner of the "American Idol" franchise gives t ...
- Michelob Joins Online 'Top Chef' Sponsors
MediaDailyNews, David Goetzl - Wednesday, March 5, 2008
Bravo said it has signed Michelob to sponsor an online element ...
- Initiative Floats Analog, Digital Hybrid: Amphibian
MediaDailyNews, David Goetzl - Tuesday, March 4, 2008
Looking to facilitate the marriage of digital extensions with an on-air presenc ...
- iVillage, J&J Launch Webisodes To Profile Olympic Athletes
MediaDailyNews, David Goetzl - Tuesday, March 4, 2008
Johnson & Johnson is launching weekly Webisodes called "The Family Room" th ...
- Comstock Redux: Returns To NBC's CMO Post
MediaDailyNews, David Goetzl - Tuesday, March 4, 2008
Beth Comstock, who led the shift of GE's tagline from "We Bri ...
- Paramount To Develop Cable TV Content
MediaDailyNews, David Goetzl - Monday, March 3, 2008
The Paramount movie studio has begun venturing into TV production with ...
- Mercury Taps Larsen As CEO
MediaDailyNews, David Goetzl - Monday, March 3, 2008
Direct response planning and buying agency Mercury Communications has tapped former Wunderm ...