- Carat Taps Former Kia Marketing Guru Beavis
MediaDailyNews, David Goetzl - Monday, April 28, 2008
Ian Beavis, the former head of marketing at Kia Motors America h ...
- Nielsen Creates CMO Post To Push New Biz
MediaDailyNews, David Goetzl - Monday, April 28, 2008
As Nielsen strives to maintain its dominant position in media research, ...
- C3 Ratings Have Been A Plus, Say Executives
MediaDailyNews, David Goetzl - Friday, April 25, 2008
A panel of both buyers and sellers Thursday was in general agreeme ...
- ESPN's Spanish Channel Offers Ratings
MediaDailyNews, David Goetzl - Friday, April 25, 2008
ESPN's Spanish-language U.S. channel will begin offering ratings as part of ...
- Scripps 1Q: Cable Sees 15% Rise, Newspapers Down
MediaDailyNews, David Goetzl - Friday, April 25, 2008
The Scripps cable networks continued to deliver impressive growth, with ad reven ...
- GoldSpot: Interactive Ads Work Best On Mobile TV
Marketing Daily, David Goetzl - Thursday, April 24, 2008
[Strategy] Even with content expanding rapidly on mobile devices, many questions rema ...
- Zaslav Holds To Growth Plan At Discovery
MediaDailyNews, David Goetzl - Thursday, April 24, 2008
As Discovery Communications moves closer to going public, CEO David Zaslav la ...
- Oxygen Rebrand Goes 'Loud'
MediaDailyNews, David Goetzl - Thursday, April 24, 2008
As Oxygen moves firmly under the thumbprint of NBC Universal, the netwo ...
- Batter Up: OnSite Buys Sports-Oriented Net
MediaDailyNews, David Goetzl - Thursday, April 24, 2008
OnSite Network, which operates an out-of-home network in restaurant chains and spor ...
- GoldSpot: Interactive Ads Work Best On Mobile TV
MediaDailyNews, David Goetzl - Wednesday, April 23, 2008
Even with content expanding rapidly on mobile devices, many questions remain abo ...
- Omnicom Stays 'Cautious' On Spending
MediaDailyNews, David Goetzl - Wednesday, April 23, 2008
Omnicom chief John Wren said the holding company remains "cautious" about ...
- Showtime Renews 'Tudors' For Third Season
MediaDailyNews, David Goetzl - Wednesday, April 23, 2008
As the second season of Showtime's "The Tudors" moves toward its final ...
- Across The Board: Gannett Developing Cross-Platform Sales Ops
MediaDailyNews, David Goetzl - Tuesday, April 22, 2008
Gannett is developing a cross-platform sales operation looking to create a "o ...
- TBS Streams 'Seinfeld' On Its Site
MediaDailyNews, David Goetzl - Tuesday, April 22, 2008
TBS has begun streaming episodes of "Seinfeld" on its Web site, givi ...
- NBC To Re-Brand Oxygen
MediaDailyNews, David Goetzl - Monday, April 21, 2008
NBC Universal will unveil a re-branding of the recently acquired Oxygen netwo ...
- Upfront: BET Promises More Original Shows
MediaDailyNews, David Goetzl - Monday, April 21, 2008
BET announced it would offer more original programming at its upfront, launchi ...
- Octagon Promotes NFL Visibility In UK
MediaDailyNews, David Goetzl - Monday, April 21, 2008
As the National Football League looks for growth opportunities overseas--a particular challen ...
- Brandtique: 'Made of Honor,' 'The Bachelor'
MediaDailyNews, David Goetzl - Friday, April 18, 2008
In the Age of Fragmentation, it's surely more challenging than ever ...
- Tribune Forecast: Broadcast Does Well, Print Tanks
MediaDailyNews, David Goetzl - Friday, April 18, 2008
Despite offering a dour view of the economy's impact overall, Tribune C ...
- Smithsonian Channel Taps Trifecta To Handle Sales
MediaDailyNews, David Goetzl - Friday, April 18, 2008
As the 8-month-old Smithsonian Channel begins selling ads, it has hired ...
- MyNetwork's Flavor Flav Comedy Clicks
MediaDailyNews, David Goetzl - Friday, April 18, 2008
The premiere of MyNetworkTV's much-hyped comedy starring VH1 luminary Flavor Flav outperform ...
- Hitchcock Becomes Discovery Channel's Marketing Chief
MediaDailyNews, David Goetzl - Thursday, April 17, 2008
A former MTV Networks executive, James Hitchcock--who also has experience on t ...
- July Debut For ABC's 'High School Musical' Reality Show'
MediaDailyNews, David Goetzl - Thursday, April 17, 2008
ABC's summer reality-competition series linked with "High School Musical" will take ...
- Bravo Upfront: Gunn Reigns, More Original Shows
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
A second season of "Tim Gunn's Guide to Style" is set ...
- Bravo's Upfront: Ad Chief Malfa Weighs In
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
It's been a heady week for Susan Malfa. On Tuesday, she to ...
- Chrysler First To Use Bravo's L-Bar Ads
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
Chrysler will be the first marketer to take advantage of Bravo's n ...
- Lifetime's Sales Chief Talks About The Net's Future
MediaDailyNews, David Goetzl - Tuesday, April 15, 2008
After a yearlong search, Lifetime turned to the other side of t ...
- Lifetime-Weinstein Deal: It Gets 'Runway' And New Reality Series
MediaDailyNews, David Goetzl - Tuesday, April 15, 2008
At its upfront, more details emerged Monday about how good-looking Lifetime's n ...
- Lifetime's New Slate: 'Trump" and 'Dead Diva'
MediaDailyNews, David Goetzl - Tuesday, April 15, 2008
Lifetime is turning to a prominent alpha male for a new dram ...
- MediaBank Raises $30 Million In Challenge To Donovan
MediaDailyNews, David Goetzl - Monday, April 14, 2008
MediaBank, which offers data processing tools for media buyers and has receiv ...