DAVID GOETZL

, MediaPost

Results for May 2008
  • Brandtique: 'My Name is Earl," Klondike
    On a recent episode of NBC comedy "My Name is Earl," arguably ...
  • 'Mad Men' Campaigns For Second Season In July
    In another example of cable's burgeoning acclaimed dramas taking advantage of broadcasters' ...
  • Census: TV Consumption Is Up
    The Census Bureau released some noteworthy details about the growth of American ...
  • Future Tech: IPG May Open Second Media Lab
    Interpublic Group is considering opening a second Emerging Media Lab, where it ...
  • Extreme TV: NBCU, MTV Co-Own Action Sports Tour
    NBC Universal and MTV Networks said they have reached a multifaceted deal ...
  • Tread Warily: Disney's Iger Calls TV 'Challenged Business'
    On the eve of upfront deal-making, Disney CEO Bob Iger painted a ...
  • Kissing Cousins: 'Nashville Star' Airs On NBC, CMT
    NBC will re-air its country music "American Idol"-style competition on Viacom's CMT--a ...
  • Rainbow Ups Female Muscle With Revamped WE Site
    Rainbow's WE network said it is launching a redesigned Web site offering ...
  • G4 Offers Series On Xbox
    G4, the Comcast network targeting young men with a hunger for technology, ...
  • Microsoft Exec Lauds Integrated Campaigns
    CAPTIVA ISLAND, Fla. -- Microsoft executive David Barlin said Friday at the ...
  • Email Analytics Reveal Sweet Spots In Subject-Line Length
    CAPTIVA ISLAND, Fla. -- Email marketing analytics have led Dela Quist, CEO ...
  • Content vs. Retail
    UK email marketing pundit Dela Quist says emails with content "makes people click ...
  • Email is a Creative Medium
    The two partners in Seattle-based email creative agency, Smith-Harmon, did their best to persuade ...
  • Dog in a Thong
    PetSmart's Ron Hauwert mentioned three things that can hold-up a campaign:   1) ...
  • Early Days
    Chatting with a couple amateur Internet "historians" last night -- and they offered ...
  • Mullen: Email Marketing Held to "Higher Standard"
    Jeanniey Mullen, evp and CMO of Zinio/VIV, just addressed the dreaded "SPAM" ...
  • Payday Strategy
    One of the most interesting aspects of the presentation by Dela Quist, CEO ...
  • Early Days
    Chatting with a couple amateur Internet "historians" last night -- and they offered ...
  • Where the Money Comes From
    Finally, on day three of the conference, the economy's potential impact on the ...
  • Dog Bites Man: Email is Here to Stay
    The conference began with several Ball State students at least raising the issue ...
  • Habeas: Email Remains Primo Communication Method
    CAPTIVA ISLAND, Fla. -- One of the issues raised repeatedly during Wednesday's ...
  • Conversion Rate Increases Up 56% or More
    Microsoft executive David Barlin said he believes a campaign combining display ads ...
  • Entirely Off Topic
    This has NO relevance to the morning sessions whatsoever, but we spoke ...
  • Insiders See Text Messaging As BFF
    At the Summit yesterday, the attendees largely agreed that text messaging has ...
  • Mostly Factual Captiva Island History
    Long ago when dreaded pirates ruled the open sea, the famous Captain ...
  • How Long Is Too Long?
    Email marketing analytics have led Dela Quist, CEO of London email marketing specialist ...
  • Mobile Killer Ap
    ExactTarget researcher Morgan Stewart is giving credit to Apple for developing "a ...
  • The New "Spray and Pray"
    Email marketers talk about how sophisticated their craft has become. It's no ...
  • Better Than 56% ROI
    Among the provocative insights provided by Microsoft's David Barlin, who works on ...
  • "American Idol" and a New American Phenomenon
    At the Summit yesterday, the attendees largely agreed that text messaging has ...