- S&P Keeps News Corp.'s Rating, Despite Chernin's Impending Exit
MediaDailyNews, David Goetzl - Friday, February 27, 2009
While Standard & Poor's expressed some concerns about News Corp.'s direction a ...
- Outdoor Channel Captures 21% Ad Rev Rise
MediaDailyNews, David Goetzl - Friday, February 27, 2009
Even as the economy tumbled and advertisers went into bankruptcy, the Outdo ...
- BIA: Local Advertising Continues Downward Spiral
Marketing Daily, David Goetzl - Friday, February 27, 2009
A well-known researcher is projecting that the local ad market will contin ...
- Local Ad Outlook: Protracted Downward Spiral
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
A well-known researcher is projecting that the local ad market will contin ...
- Oscar Proves Profitable For ABC
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
ABC may have found at least a partial buffer against declining pric ...
- 'Baseball Digest' Claims Web As New Ballpark
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
Baseball Digest has had only a token Internet presence and has us ...
- Hearst-Argyle TV Sees 4Q Dive
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
The top executive at a leading NBC affiliate group indicated Wednesday th ...
- Group M's Scanzoni Surveys Media Landscape
MediaDailyNews, David Goetzl - Wednesday, February 25, 2009
Rino Scanzoni, the chief investment officer at GroupM, offered a less di ...
- Bloomberg Kicks Off Third Mayoral Campaign
MediaDailyNews, David Goetzl - Wednesday, February 25, 2009
What could ultimately prove to be a panacea for struggling local ...
- ION's New Programming Strategy: Import Shows
MediaDailyNews, David Goetzl - Tuesday, February 24, 2009
After obtaining rights to well-known syndicated dramas, the Ion network is tryi ...
- Lifetime Salutes 'Army Wives' With Fourth Season
MediaDailyNews, David Goetzl - Tuesday, February 24, 2009
"Army Wives," a drama that is a source of sustenance for Lifetim ...
- Shakeup: Peter Chernin To Leave News Corp.
MediaDailyNews, David Goetzl - Monday, February 23, 2009
On a recent investor call, News Corp. CEO Rupert Murdoch indicated t ...
- Comcast Names Margosian, SVP Marketing/Sports Sales
MediaDailyNews, David Goetzl - Monday, February 23, 2009
As Comcast integrates the sales operations of its Versus network and Go ...
- JC Penney Holds Market Spend, Increases Cinema Ads
Marketing Daily, David Goetzl - Monday, February 23, 2009
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcas ...
- JCPenney Holds Market Spend, Increases Cinema Ads
MediaDailyNews, David Goetzl - Friday, February 20, 2009
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcas ...
- Olympics 2014, 2016: Let The Bidding War Begin
MediaDailyNews, David Goetzl - Friday, February 20, 2009
The head of the International Olympic Committee was hazy on specifics, b ...
- Bill Cella Rewinds TV Career, Takes A Seat On TiVo
MediaDailyNews, David Goetzl - Thursday, February 19, 2009
TiVo, which has tried recently to persuade Madison Avenue it hopes ...
- ESPN Shines On Sun Belt Games Through 2012
MediaDailyNews, David Goetzl - Thursday, February 19, 2009
In its accumulating mass of sports rights deals that stretch across platfor ...
- Nielsen: More Prepared For DTV Switch
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
Had the digital transition not been delayed, Nielsen figures suggest that mo ...
- Oscar Ads: The Envelope, Please
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
In another sign that Oscar revenues could be significantly lower for A ...
- Denny's Super Bowl Ad Value: 'Incredible'
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
After its Super Bowl ad promoting a free breakfast created demand ...
- Arbitron To Battle Nielsen, Restart PPMs
MediaDailyNews, David Goetzl - Tuesday, February 17, 2009
Arbitron CEO Michael Skarzynski said the company would battle aggressively to recla ...
- Smooth Sailing: Outdoor Gets Creative With Ad Buys
MediaDailyNews, David Goetzl - Tuesday, February 17, 2009
With cut budgets, many outdoor-sports marketers are at risk of being le ...
- TV Streams 'High School Reunion' Premiere
MediaDailyNews, David Goetzl - Tuesday, February 17, 2009
TV Land wants to boost interest in the second season of reali ...
- Craftsman Retools NASCAR Relationship
Marketing Daily, David Goetzl - Monday, February 16, 2009
Craftsman revs up its involvement with NASCAR this season, having added ...
- On Fire: FX Renews 'Rescue Me'
MediaDailyNews, David Goetzl - Friday, February 13, 2009
The fifth season of FX hit "Rescue Me" was nixed last ye ...
- LaMontagne Strengthens Carat's Research Team
MediaDailyNews, David Goetzl - Friday, February 13, 2009
Carat has added a second top research executive in the last mont ...
- Brandtique: General Mills, 'Biggest Loser'
MediaDailyNews, David Goetzl - Friday, February 13, 2009
If NBC extends "Biggest Loser" to two hours as it frequently doe ...
- Nathanson: Wall Street Soured On News Corp., Viacom
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
It's not just the economy. While the roiling ad market has contribut ...
- ANA's Jaffe: Democrats Bad News For Advertisers
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
One of the industry's top lobbyists suggested Thursday that with Democrats n ...