- Nielsen: LPM Size Increases 25%
MediaDailyNews, David Goetzl - Tuesday, June 30, 2009
Nielsen told clients Tuesday it would increase by 25% the size ...
- Fox Sports To Twitter During All-Star Game
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Get ready for sportscasters to increasingly tweet from the booth as th ...
- Sportsman Channel Rebrands, Gets New Logo, Tag
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Modestly distributed Sportsman Channel has jettisoned its 6-year-old logo as part ...
- Visa Sponsors Ad-Free Streaming on NBC.com
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Still looking for a lucrative model to monetize online video, NBC h ...
- Buyers Market: Upfront Could OK 4Q Ad Flexibility
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 26, 2009
As the upfront advertising market begins to percolate, some media agency executiv ...
- Publicis, Microsoft Cut Sweet Digital Deal
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Publicis Groupe said Thursday it has reached a multi-tiered deal with Microso ...
- Turner Pars New Deal With PGA Site
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Turner Sports and the PGA Tour have extended their relationship where t ...
- Oscars Add 10 Best Pix Noms To Boost Ratings
MediaDailyNews, David Goetzl - Wednesday, June 24, 2009
Perhaps aiming to boost ratings for the annual showcase, the Academy Awar ...
- Research Executives Intrigued by Canoe Possibilities
MediaDailyNews, David Goetzl - Thursday, June 25, 2009
Executives at research firms pitching second-by-second ratings data seemed eager Wednesday ...
- Arbitron Launches ARB-TV To Measure Out-of-Home
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
Arbitron said Tuesday that it would use its Portable People Meter technolo ...
- ABC Firm Reps Times Square Ad Signage
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
A division of the rep firm for ABC's owned-and-operated stations has ...
- ESPN Wins Spanish Soccer Rights
MediaDailyNews, David Goetzl - Monday, June 22, 2009
After failing to renew a deal to broadcast a tournament with t ...
- NBC To Stream Wimbledon Online
MediaDailyNews, David Goetzl - Monday, June 22, 2009
NBC Sports continues to do its part to further the growing li ...
- Univision, Telemundo: Despite Digital Transition, Most Ratings Hold
MediaDailyNews, David Goetzl - Friday, June 19, 2009
Univision and Telemundo were concerned that the number of Hispanic homes unprepar ...
- ESPN Radio To Air World Cup Games
MediaDailyNews, David Goetzl - Friday, June 19, 2009
ESPN's multiplatform coverage of next year's World Cup will include live gam ...
- Up A Creek: Canoe Swamps Addressable Rollout
MediaDailyNews, David Goetzl - Thursday, June 18, 2009
Canoe Ventures, the initiative looking to transform advertising for national cable network ...
- Canoe To Launch Interactive Ad Platform In '09 Or Early 2010
MediaDailyNews, David Goetzl - Thursday, June 18, 2009
Hours after word emerged Thursday that a missed deadline would be ...
- Livek Tapped As New Rentrak CEO
MediaDailyNews, David Goetzl - Thursday, June 18, 2009
Rentrak, which is trying to mount a challenge to Nielsen and T ...
- McGowan Exits Nielsen, Returns To Discovery
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
Steve McGowan, the top research executive at Discovery Communications before joining Nielse ...
- Media Strategist Margolis Muses On Obama Campaign
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
Jim Margolis, the senior partner at GMMB, is swamped with requests fr ...
- Broadcast Execs Worry About Viability, Debate Charging For Hulu
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
There are fears that Hulu is slowly starting to contribute to on-a ...
- 'WSJ' Cuts 'Advertising' Column To Twice Weekly
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, June 16, 2009
In a sign of the times, The Wall Street Journal is cutti ...
- CBS Looks To Make 'Undercover Boss' An Overt Hit
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
There were some tears. Chills ran up more than one spine. Clearl ...
- TVB Says Broadcast TV Revenues Down
MediaDailyNews, David Goetzl - Friday, June 12, 2009
None of the 15 highest-spending TV categories saw a year-to-year increase ...
- New Turf: Rose Bowl Moves To ESPN
MediaDailyNews, David Goetzl - Friday, June 12, 2009
Offering another signal that the amount of big-time sports on broadcast ...
- IPG CFO: Agency Trimmed Enough, Renewed Client Focus
MediaDailyNews, David Goetzl - Thursday, June 11, 2009
Interpublic Group CFO Frank Mergenthaler said this week that after some aggressi ...
- Weather Channel Adds Original Shows, Sells At Upfront
MediaDailyNews, David Goetzl - Thursday, June 11, 2009
As the Weather Channel looks to add additional nights with original longer-fo ...
- Canoe's Slowdowns Breeding Lowered Expectations?
TV Watch, David Goetzl - Friday, June 12, 2009
It's not exactly an intellectual tour de force. But now that t ...
- Bid4Spots Opens Auction For Cable Ad Buys
MediaDailyNews, David Goetzl - Wednesday, June 10, 2009
Bid4Spots, which has held auctions for advertisers to buy radio time sin ...
- 'Mad Men' Pitches Third Season in August
MediaDailyNews, David Goetzl - Wednesday, June 10, 2009
AMC said Wednesday its critically acclaimed, much-hyped -- though not necessarily high-rat ...