- Go Girl! espnW Pushes Female High-School Sports
MediaDailyNews, David Goetzl - Wednesday, September 30, 2009
Never accused of being a female-targeted operation, ESPN is prepping a W ...
- Gatorade Looks For Bolt From Usain
MediaDailyNews, David Goetzl - Wednesday, September 30, 2009
Gatorade's top marketing executive said Wednesday that Jamaican sprinter Usain Bolt h ...
- Big Picture: HDTV Sales On Upswing
MediaDailyNews, David Goetzl - Tuesday, September 29, 2009
Despite any economic hangover, as prices continue to fall, sales of high-definiti ...
- NFL Goes Long: 'China Blitz'
MediaDailyNews, David Goetzl - Monday, September 28, 2009
Looking to gain a foothold in perhaps the fastest-growing sports market, t ...
- MediaBank Manages W+K Biz Ops
MediaDailyNews, David Goetzl - Monday, September 28, 2009
Wieden+Kennedy's Amsterdam office has inked a deal with MediaBank to use i ...
- Fox Promotes 'Lie' By Asking For More
MediaDailyNews, David Goetzl - Friday, September 25, 2009
As networks continue to roll out new shows, Fox turned to ...
- T-Up: Cox Offers ESPN360
MediaDailyNews, David Goetzl - Thursday, September 24, 2009
A month after Comcast launched ESPN360.com, another top-5 cable operator is teei ...
- Nielsen May Join With CIMM
MediaDailyNews, David Goetzl - Wednesday, September 23, 2009
Nielsen vice chair Susan Whiting said Wednesday the measurement company hopes ...
- Stewart: Edit/Ad Lines Will Continue To Break Down
MediaDailyNews, David Goetzl - Wednesday, September 23, 2009
Martha Stewart, founder of the media company that carries her name, sa ...
- Enterprise: Canoe Uses EBIF Launch To Propel Interactive Advertising
MediaDailyNews, David Goetzl - Tuesday, September 22, 2009
The acronym may never be as well-known as CPM or GRP. B ...
- Ovation TV Joins Google TV Ads
MediaDailyNews, David Goetzl - Tuesday, September 22, 2009
Google TV Ads may not have received a figurative "standing O" fr ...
- Upfront: Worse Than Expected, Blame Less Inventory
MediaDailyNews, David Goetzl - Friday, September 18, 2009
With a nod to Mark Twain, reports of a deathly upfront m ...
- Game Time: Fisher Launches AccuScore
MediaDailyNews, David Goetzl - Friday, September 18, 2009
Fisher Communications, which runs the ABC affiliates in Seattle and Portland, h ...
- AT&T, Verizon Tout Telco TV Growth
Marketing Daily, David Goetzl - Friday, September 18, 2009
AT&T has said it expects availability of its telco TV offering ...
- AT&T, Verizon Tout Telco TV Growth
MediaDailyNews, David Goetzl - Thursday, September 17, 2009
AT&T has said it expects availability of its telco TV offering ...
- Discovery Rejects Some Upfront Dollars
MediaDailyNews, David Goetzl - Wednesday, September 16, 2009
Discovery Communications CEO David Zaslav said Wednesday that the company opted ...
- Bewkes: C3 Metric Motivates 'TV Everywhere' Advertisers
MediaDailyNews, David Goetzl - Wednesday, September 16, 2009
The potential to measure online video using the C3 metric could dri ...
- 'Jay Leno' Clicks At 10, Zucker Takes Long View
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, September 15, 2009
Content with the strong ratings for night one of "The Jay Le ...
- Zucker Wants To Reinvent NBC
MediaDailyNews, David Goetzl - Tuesday, September 15, 2009
Its cable portfolio has propelled growth at the company lately. But NB ...
- No Ring: Murdoch Rejects Olympics, ESPN Bullish
MediaDailyNews, David Goetzl - Tuesday, September 15, 2009
At least one potential bidder for rights to the 2014 and 20 ...
- NFL Blackouts Could Prove Costly To Station Groups
MediaDailyNews, David Goetzl - Monday, September 14, 2009
Fox or CBS owned-and-operated stations would lose an estimated $250,000 if ...
- Maffei Unlikely To Head DirecTV
MediaDailyNews, David Goetzl - Monday, September 14, 2009
A top Liberty Media executive tamped down speculation that company CEO Gr ...
- Discovery's Digital Visible, Not Profitable
MediaDailyNews, David Goetzl - Friday, September 11, 2009
After acquiring multiple Web sites for an estimated $300 million over t ...
- TVB Predicts Spot, National Revs Rising in 2010
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
With 2010 offering a Winter Olympics and slew of competitive political race ...
- TVB Auto Forecast: Grim Local Outlook, Spot Down
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
TNS offered a particularly grim outlook for the local TV business, whi ...
- Nexstar CEO Fights Nets For Retrans Revs
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
The top executive at station group Nexstar indicated he would oppose a ...
- Fox Sports Debuts Internet Talk Shows
MediaDailyNews, David Goetzl - Wednesday, September 9, 2009
While ESPN may be the locus of online sports video, Fox Spor ...
- Nielsen Measures TV Everywhere, Could Produce Single Rating
MediaDailyNews, David Goetzl - Tuesday, September 8, 2009
As programmers and cable operators experiment with the "TV Everywhere" concept f ...
- Enterprise: ESPN Classic Bumped Down, Focus on Younger Demos
MediaDailyNews, David Goetzl - Tuesday, September 8, 2009
ESPN executives believe they have the platforms to serve the under-25 spor ...
- TV Guide Net Gets 'Punk'd,' Widens Lineup
MediaDailyNews, David Goetzl - Tuesday, September 8, 2009
Lionsgate's reorientation of the TV Guide Network took another twist Tuesday wi ...