Following months of speculation and the inadvertent circulation of
draft proposalsStrong Signal: Verizon FiOS Adds Telco, Net Subscribers MediaDailyNews, David Goetzl - Monday, October 26, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
Wal-Mart Gets 'Game,' Pushes NFL Ad SpendMediaDailyNews, David Goetzl - Friday, October 23, 2009
Wal-Mart's figures may be slightly off, but its strategy seems sound. Am ...
CIMM Forges Ahead, Looks For More Advertisers To Sign On MediaDailyNews, David Goetzl - Thursday, October 22, 2009
When researchers embarked on an initiative to upgrade media measurement, the fund-raisi ...
Action Shots: NASCAR Drives Screenvision PartnershipMediaDailyNews, David Goetzl - Wednesday, October 21, 2009
Screenvision has a deal with NASCAR in which the racing circuit wi ...
Cablevision Launches iTV Ad PlatformMediaDailyNews, David Goetzl - Tuesday, October 20, 2009
Cablevision has signed four advertisers for its interactive advertising platform that ...
Sykes Fights DVRs In New Fox PromoMediaDailyNews, David Goetzl - Tuesday, October 20, 2009
If you can't beat 'em, joke with 'em. Fox is running ...
Hasbro: Ad Spend Falls, But Discovery Alliance Debuts In 2010MediaDailyNews, David Goetzl - Monday, October 19, 2009
After curtailing ad spending during the holiday season last year, toymaker Hasb ...
Murdoch: Carrying Fox Network Will Cost MediaDailyNews, David Goetzl - Friday, October 16, 2009
Rupert Murdoch wants to charge for access to news-oriented Web sites ...
UFL Fails To Score For VersusMediaDailyNews, David Goetzl - Friday, October 16, 2009
Week two of the United Football League on Versus brought marked ratin ...
Ad Plus: Q Scores Cement Loyalty: 'Flash Forward' Clicks, 'Leno' Falls Short MediaDailyNews, David Goetzl - Thursday, October 15, 2009
First comes the promotion, then reality sets in: the level of view ...
Special-Interest Ads Improve Gray TV's 3QMediaDailyNews, David Goetzl - Thursday, October 15, 2009
Interest-group advertising seeking to influence congressional action on health-care reform has prov ...
Ted Turner Wants To Reclaim His TV PastMediaDailyNews, David Goetzl - Thursday, October 15, 2009
Ted Turner, a former vice chairman, would like to return to Ti ...
2014 Forecast: TV Ad Revs To Top $4 BillionMarketing Daily, David Goetzl - Thursday, October 15, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
2014 Forecast: TV Ad Revs To Top $4 BillionMediaDailyNews, David Goetzl - Wednesday, October 14, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
Comcast Tests Real-Time Ads In VODMediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Comcast has launched a trial on its Jacksonville system allowing for real-ti ...
TW's Bewkes: Broadcast, 'Time' Need Kick-StartMediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Time Warner CEO Jeff Bewkes says the company won't acquire NBCU ...
Discovery Taps One Of Its OWN For New NetworkMediaDailyNews, David Goetzl - Monday, October 12, 2009
Discovery has turned to one of its own to head sales f ...
'Real Housewives' Heading To Syndication In 2010MediaDailyNews, David Goetzl - Monday, October 12, 2009
Bravo's "Real Housewives" franchise is heading into syndication. The series brand wi ...
Botway Joins WMI As CEOMediaDailyNews, David Goetzl - Friday, October 9, 2009
Former top OmnicomMediaGroup executive Jill Botway has joined WMI as CEO. T ...
Versus: United Football League Doesn't ScoreMediaDailyNews, David Goetzl - Friday, October 9, 2009
Ratings for the United Football League's debut on Versus failed to produ ...
New Dish: Fine Living Rebranded As Cooking ChannelMediaDailyNews, David Goetzl - Thursday, October 8, 2009
Scripps Networks Interactive has had such success with Food Network that ...