- Nielsen Battles Rentrak, Clarifies Set-Top Data, 'Hybrid' Measurements
MediaDailyNews, David Goetzl - Friday, July 30, 2010
Despite Rentrak attracting clients for its new local-market measurement service that us ...
- Guinness World Records, Omnicom Partner For Marketing Events
MediaDailyNews, David Goetzl - Friday, July 30, 2010
A unit of the Guinness records company is setting up shop ...
- 'NFL Sunday Ticket' Package Scores National Reach
MediaDailyNews, David Goetzl - Friday, July 30, 2010
DirecTV's Manhattan project was successful enough that the satellite operator will ...
- Interpublic Gets 2Q Raves, Growth Rises 14%
MediaDailyNews, David Goetzl - Thursday, July 29, 2010
Interpublic posted strong organic growth in the second quarter in the U.S ...
- 'Enhance Value': Comcast/NBC Merger Ready To Pop
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, July 28, 2010
NBC Universal's employees are on target to fall under Comcast's aegis ...
- Turner Pushes 'TV Everywhere' With 2 Dedicated Sites
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Offering a hint that networks may have another tactic in mind ...
- ESPN, Comcast May Battle For P&G Olympic Dollars
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Maybe upping the stakes a bit as an expected Comcast versus ES ...
- Google TV Ads Pay Off For Summer Hits
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Google TV Ads is pitching Don Draper as a sterling opportunity f ...
- Gugel To CRO, LogicLab
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analyti ...
- Strongmail Acquires Two Digital Agencies, Forms 'ThreadMarketing' Social Unit
Online Media Daily, David Goetzl - Wednesday, July 28, 2010
As it seeks to broaden its offerings to capitalize on the soci ...
- Rentrak Adds Florida Markets
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Rentrak has inked a deal in the Fort Myers, Fla. market, continui ...
- NFL Streams Pre-Season Games
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Even as the NFL becomes more popular, its pre-season games seem ...
- 'Mad Men' Draws Highest Numbers Yet
MediaDailyNews, David Goetzl - Monday, July 26, 2010
"Mad Men's" 40th episode proved to be its most-watched Sunday. The deb ...
- Ad Agencies Support Comcast/NBCU Alliance
MediaDailyNews, David Goetzl - Friday, July 23, 2010
Despite fears that the mass of networks at a new NBC Univers ...
- Ensequence Helps QVC Roll Out T-Commerce
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Following HSN, home shopping network QVC plans to unveil a t-commerce applicati ...
- Merge Me: Comcast Increases Lobbyist Spending 24%
MediaDailyNews, David Goetzl - Thursday, July 22, 2010
While it aims to receive government approval for its proposed NBC Univers ...
- Analyze This: Cadreon TV Teams With Visible World
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
IPG's Cadreon unit is expanding into advanced advertising on television, adding servic ...
- Comcast Pitches Hollywood, Pols On NBC Merger
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
As some Hollywood interest groups have expressed opposition to its proposed joi ...
- Take Two: NBC Renews 'Gayle' Web Series
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
Although networks have moved aggressively to launch online series comprised of mini-Webisode ...
- Omnicom's Wren Frustrated By Congressional Action
MediaDailyNews, David Goetzl - Tuesday, July 20, 2010
Omnicom CEO John Wren repeatedly cited high unemployment as a barrier ...
- 'Damages' Moves To DirecTV
MediaDailyNews, David Goetzl - Tuesday, July 20, 2010
Is DirecTV becoming an outlet for the "brilliant but nearly canceled"? Wh ...
- Nielsen: Advertising Boom Targeting Older Residents Needed
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Wading into the ceaseless debate regarding whether advertisers are too focused ...
- NBCU Taps 'CMO' Kessler For Cross-Platform Sales
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Michele Kessler, the former head of global chocolate strategy at Mars, wi ...
- Discovery Networks To Be Promotional Hub This Fall
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Discovery's fleet of networks will soon serve as a platform to genera ...
- Peacock Blooms: NBCU 2Q Profits Up 13%
MediaDailyNews, David Goetzl - Friday, July 16, 2010
With the stronger upfront market, NBC Universal opted to sell more invento ...
- Discovery Taps Vitale To Lead Marketing For Oprah Net
MediaDailyNews, David Goetzl - Friday, July 16, 2010
After bringing in outsiders and enduring a series of rotating execs, Discove ...
- Vince Young Expected To Stay With Young Broadcasting
MediaDailyNews, David Goetzl - Thursday, July 15, 2010
Top executives at Young Broadcasting have dropped claims looking for new ownersh ...
- EU Gives OK To Comcast/NBCU Merger
MediaDailyNews, David Goetzl - Wednesday, July 14, 2010
The European Union has given its blessing to the Comcast-NBC Universal merge ...
- MRC Approves Nielsen LPMs
MediaDailyNews, David Goetzl - Wednesday, July 14, 2010
Nielsen said the industry group that evaluates media-measurement techniques has granted accreditati ...
- Tennis Channel Lobs Comcast/NBC Concerns At FCC
MediaDailyNews, David Goetzl - Tuesday, July 13, 2010
The Tennis Channel's CEO echoed concerns about the proposed Comcast and N ...