- FCC To Advertisers: Turn The Volume Down!
MediaDailyNews, David Goetzl - Thursday, September 30, 2010
Advertisers may soon have the volume turned down. The Senate has pass ...
- Take Off: 'NFL Sunday Ticket' Flies JetBlue
MediaDailyNews, David Goetzl - Thursday, September 30, 2010
In a move that might boost Sunday afternoon traffic while providing t ...
- Yahoo Moves Aggressively Into TV
MediaDailyNews, David Goetzl - Wednesday, September 29, 2010
Yahoo is going with its gut. Relying heavily on behavioral data-mining befo ...
- New Devices Mean New Ad Models For Demanding Consumers
MediaDailyNews, David Goetzl - Wednesday, September 29, 2010
With content on wireless devices growing exponentially, marketers have a chance ...
- TV Networks Are Booking Canoe iTV Spots
MediaDailyNews, David Goetzl - Tuesday, September 28, 2010
CEO David Verklin said he stopped touting Canoe Ventures' interactive TV advertisi ...
- Faster Turnover, Lower HDTV Prices Could Speed 3D Rollout
MediaDailyNews, David Goetzl - Tuesday, September 28, 2010
There's still some waiting to get a sense of how wide adopti ...
- Top Marketers Preach Rewarding Creativity
MediaDailyNews, David Goetzl - Monday, September 27, 2010
Russ Klein, former global marketing chief at Burger King, has bottom-line advi ...
- NASCAR Drives Sponsor Pitch
MediaDailyNews, David Goetzl - Monday, September 27, 2010
With a tough economy, NASCAR is using Advertising Week as a vehic ...
- Burke To Replace Zucker At NBC After Comcast Merger
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, September 24, 2010
Current NBCU head Jeff Zucker said he would leave once the Gener ...
- Road Trip: Discovery's Travel Soars In Value
MediaDailyNews, David Goetzl - Friday, September 24, 2010
Less than a year after grabbing a controlling stake in the Trav ...
- DirectTV Pushes Local Ads To Grab Cable Share
MediaDailyNews, David Goetzl - Friday, September 24, 2010
In a mature market for video subscribers, DirecTV will look to ...
- HGTV Adjusts Shows To Match Consumer Experience
MediaDailyNews, David Goetzl - Thursday, September 23, 2010
Americans' frustration with the housing market has contributed to ratings slowdowns ...
- Univision Rebrands NFL Site, Traffic Increasing
MediaDailyNews, David Goetzl - Thursday, September 23, 2010
Partners Univision and the NFL have rebranded the Spanish-language Web site th ...
- CBS' Moonves: Upbeat About 2011 Revs, Cross-Platform
MediaDailyNews, David Goetzl - Wednesday, September 22, 2010
Headlines about ad sales when media companies announce results for July-September wi ...
- Hambidge To VP Marketing, Petry Media
MediaDailyNews, David Goetzl - Wednesday, September 22, 2010
Rep firm Petry Media has tapped former Viacom executive Vanessa Hambidge ...
- Google TV Ads Contest Entices Small Biz Online
MediaDailyNews, David Goetzl - Tuesday, September 21, 2010
Google TV Ads has launched a second annual contest aimed at persuadi ...
- Coke, McD Use Olympics To Recharge Canadian Viability
MediaDailyNews, David Goetzl - Tuesday, September 21, 2010
Two of the leading sponsors of February's Vancouver Olympics -- Coca-Cola a ...
- P&G Wants NFL To Tackle Problems Before Next Season
MediaDailyNews, David Goetzl - Tuesday, September 21, 2010
While the NFL and its players' union face a possible work stoppa ...
- DirecTV Believes Lower Cost Will See Higher 'Sunday Ticket' Returns
MediaDailyNews, David Goetzl - Monday, September 20, 2010
A rare opportunity to receive DirecTV's "Sunday Ticket" may be the on ...
- TRA Enlarges Research, Linking Viewership To Purchasing
MediaDailyNews, David Goetzl - Friday, September 17, 2010
TRA, the research company that seeks to offer insight into how specif ...
- CBS Picks New Boss For 'Undercover' Work
MediaDailyNews, David Goetzl - Friday, September 17, 2010
The latest CEO to leave the c-suite is from Choice Hotels. Executi ...
- Nielsen, Sunbeam Close To Settlement
MediaDailyNews, David Goetzl - Friday, September 17, 2010
Nielsen appears to be on the brink of settling another case chargi ...
- Nielsen, ABC's 'Generation' In Sync With iPad
MediaDailyNews, David Goetzl - Thursday, September 16, 2010
ABC and Nielsen have linked on an initiative to make the iP ...
- DirecTV's Doyle Calls 3D 'Niche' Prospect
MediaDailyNews, David Goetzl - Thursday, September 16, 2010
As debate stirs about the ultimate popularity of 3D TV, DirecTV C ...
- Comcast Intensifies Blueprint For NBC, Cable Unity
MediaDailyNews, David Goetzl - Wednesday, September 15, 2010
A top Comcast executive said Wednesday the company has been strategizing "pret ...
- Nielsen: One-Quarter of Bilingual Hispanics Watch Spanish-Language TV
MediaDailyNews, David Goetzl - Wednesday, September 15, 2010
As the number of bilingual Hispanics increases, a notable percentage are sti ...
- NBC's iVillage Engages Users To Promote 'Parenthood'
MediaDailyNews, David Goetzl - Tuesday, September 14, 2010
Looking to ignite the new season of promising drama "Parenthood," NBC ...
- 'Monday Night Football' Scores For ESPN
MediaDailyNews, David Goetzl - Tuesday, September 14, 2010
With help from the large New York market, ESPN saw its "Mond ...
- Home Improvement: Female Football Fans Prefer SEC
MediaDailyNews, David Goetzl - Monday, September 13, 2010
With a run of recent national championships, the SEC has emerged ...
- TidalTV Goes West, Adds More Sales Execs
MediaDailyNews, David Goetzl - Monday, September 13, 2010
TidalTV, which uses proprietary technology to insert targeted spots into online vide ...