- A&E Signs With TRA For Buyer Metric
MediaDailyNews, David Goetzl - Thursday, December 30, 2010
TRA, the firm that tries to measure how advertising affects purchase decision ...
- Tech Ties: Executives Wedded To Laptops, Smartphones
MediaDailyNews, David Goetzl - Wednesday, December 29, 2010
A new study from Forbes and Google shows a massive amount ...
- More Media M&A, Biz Growth Predicted For '11
MediaDailyNews, David Goetzl - Tuesday, December 28, 2010
A new study from AdMedia Partners, a merger and acquisitions advisory fir ...
- Affluent Consumers Most Likely DVR Owners
Marketing Daily, David Goetzl - Monday, December 27, 2010
Data collected in May found that adults -- those 18 and ...
- 'Undercover Boss' Boss Of Product Placement
MediaDailyNews, David Goetzl - Monday, December 27, 2010
A new Nielsen report shows that CBS reality series "Undercover Boss" ...
- FCC Looks Favorably On NBC/Comcast Merger
MediaDailyNews, David Goetzl - Thursday, December 23, 2010
A top Comcast executive is "gratified" by FCC Chairman Julius Genachowski's recommend ...
- Affluent Consumers Most Likely DVR Owners
MediaDailyNews, David Goetzl - Thursday, December 23, 2010
Income levels often click with technology adoption. So it's no surprise th ...
- MTV Ends Decade With Rock-Star Ratings
MediaDailyNews, David Goetzl - Wednesday, December 22, 2010
On the backs of shows such as "Jersey Shore" and "Teen Mom ...
- Costs Come Down, HDTV Set Ownership Up
MediaDailyNews, David Goetzl - Wednesday, December 22, 2010
A solid majority of U.S. homes now have an HD set, whi ...
- Super Bowl Ads Still Impact, Ask Betty White
TVBlog, David Goetzl - Thursday, December 23, 2010
As the oft-nauseating frisson about Super Bowl ads is maybe two wee ...
- Time-Shifted Viewers Still Watch Commercials
MediaDailyNews, David Goetzl - Tuesday, December 21, 2010
Time was that DVRs were going to destroy TV's ad-supported model. B ...
- Media Planning: Flaster Becomes SVP, Telemundo
MediaDailyNews, David Goetzl - Tuesday, December 21, 2010
Lee Flaster has taken on an expanded role at Telemundo in i ...
- No More Silly Glasses? How 3D TV Will Look in 2011
TV Watch, David Goetzl - Wednesday, December 22, 2010
Best Buy has indicated that sales of 3D TVs aren't exactly movi ...
- Broadcast Still Ad-Attractive, DVR Could Be Helpful
TVBlog, David Goetzl - Wednesday, December 22, 2010
Broadcast television -- the most at risk because of its reliance ...
- ESPN Debuts ScoreCenter On Net-Enabled TVs
MediaDailyNews, David Goetzl - Monday, December 20, 2010
It was only a matter of time before ESPN ramped up operatio ...
- Turner Sports Relaunches NCAA.com
MediaDailyNews, David Goetzl - Monday, December 20, 2010
When Turner spent a fortune to acquire rights with CBS to t ...
- Scripps, 'Esquire' Transform Bachelor Pad
MediaDailyNews, David Goetzl - Monday, December 20, 2010
Scripps' home improvement DIY Network will air a special Jan. 6 ...
- Starcom, DirecTV Hyper-Target Addressable Ads
MediaDailyNews, David Goetzl - Monday, December 20, 2010
Starcom MediaVest Group has signed a deal looking to run national campaig ...
- NFL Leaders Hold Enormous TV Power
TVBlog, David Goetzl - Tuesday, December 21, 2010
The most powerful men in America next year could very well ...
- Dish Screens 3D Movies
MediaDailyNews, David Goetzl - Friday, December 17, 2010
As Dish Network moves into 3D with a video-on-demand offering in t ...
- Rovi Powers Cox's Interactive Program Guide
MediaDailyNews, David Goetzl - Friday, December 17, 2010
Cox Communications, the country's third-largest cable provider, has a deal with Ro ...
- Sunflower Nixes Nielsen, Happy With Rentrak
TVBlog, David Goetzl - Monday, December 20, 2010
The president of Sunflower, the country's 68-th largest broadcaster, ended its relationsh ...
- TWC, Sinclair Wrangle Over Retrans, Threaten Blackouts
MediaDailyNews, David Goetzl - Thursday, December 16, 2010
With the fate of millions of Time Warner Cable's TV subscribers ...
- Puck Up: Versus Earns Best NHL Ratings
MediaDailyNews, David Goetzl - Thursday, December 16, 2010
As the NHL waits for the Comcast-NBC Universal merger to close befo ...
- Kenny Leads CBS Marketing
MediaDailyNews, David Goetzl - Thursday, December 16, 2010
Colleen Kenny has been promoted to vice president at the CBS Marketi ...
- Kerry Waffles, Retrans Burns
TVBlog, David Goetzl - Friday, December 17, 2010
John Kerry has displayed a wishy-washy attitude as he leads Senate oversig ...
- CBS To Stream College Basketball Online, Mobile
MediaDailyNews, David Goetzl - Wednesday, December 15, 2010
CBS Sports will again simulcast a run of college hoops games grat ...
- ESPN Airs 3D Ads, Movie Trailers
MediaDailyNews, David Goetzl - Wednesday, December 15, 2010
A pair of movie companies will run ads in 3D Friday ...
- Research Differentials Frightening For Stations
TVBlog, David Goetzl - Thursday, December 16, 2010
New research from the Collaborative Alliance Set Top Box Think Tank revea ...
- Cablevision Completes Bresnan Acquisition
MediaDailyNews, David Goetzl - Tuesday, December 14, 2010
Cablevision, which spent years building its lucrative footprint in the New Yo ...