- Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
NBC is looking to take advantage of the popularity of the 89-year-o ...
- Bowled Over: ESPN Posts Best Quarter
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
With the addition of the Bowl Championship Series and live sports becomi ...
- CBS Launches Tweet Week
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
CBS is finding a new way to capitalize on Twitter's ability ...
- Betty White Gets New NBC 'Rockers' Show
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
NBC wants to take advantage of the popularity of the 89-year-old nam ...
- Bravo Ad Sales Up, New Programming to Expand
MediaDailyNews, David Goetzl - Wednesday, March 30, 2011
On the backs of soaring ratings, Bravo said ad sales are flourishi ...
- Weather Channel Premieres 'Edge' On 4 Screens
MediaDailyNews, David Goetzl - Wednesday, March 30, 2011
The Weather Channel will attempt a multiscreen roadblock with the debut ...
- Libyan Crisis, Rising Commodity Costs May Cool Upfront Market
TVBlog, David Goetzl - Thursday, March 31, 2011
As trivial as it seems in light of his grisly lunacy, Gadhafi ...
- Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will all ...
- Mediabrands Restructures Global Ops
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Interpublic's Mediabrands is restructuring global operations. Mediabrands, the umbrella group top-lined ...
- Comedy Central's New Top Marketer Is No Joke
TVBlog, David Goetzl - Wednesday, March 30, 2011
It quickly becomes clear that Walter Levitt is way too nice ...
- WB Offers 'Harry Potter' On Facebook
MediaDailyNews, David Goetzl - Monday, March 28, 2011
When Warner Bros. began making films available on Facebook, one take w ...
- FX Gets Back Into the Sports Game
MediaDailyNews, David Goetzl - Monday, March 28, 2011
FX, the general entertainment network that has added high-profile sports as ...
- Telemundo Sponsors Entry In Indycar Series
MediaDailyNews, David Goetzl - Monday, March 28, 2011
Telemundo believes it has a new way to drive ratings. The broadcast ...
- White House Gives In to Networks on Matter of National Importance
TVBlog, David Goetzl - Tuesday, March 29, 2011
Where have you gone Walter Cronkite? Time was, the White House wou ...
- Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Univision has waited eagerly for validation for its excitement about the U. ...
- NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Turner and CBS said viewership for Thursday's first batch of Sweet ...
- Netflix Model Holds, Shares Rise
MediaDailyNews, David Goetzl - Friday, March 25, 2011
A Goldman Sachs analyst still believes Netflix's market position leaves it ...
- CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
TVBlog, David Goetzl - Monday, March 28, 2011
It would be extraordinary leadership on President Obama's part to try a ...
- Gerber Joins ABC To Handle Sales, Marketing Cross-Platform
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Adam Gerber, who has ample experience on the traditional media side a ...
- The Hub's New Season Unveils 9 Original Shows
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
The Hub, the fledgling kids/family network from Discovery and Hasbro, will deb ...
- Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Sun Life Financial has been running a clever spot where a coup ...
- The Hub Hits Pay Dirt With Warren Buffett
TVBlog, David Goetzl - Friday, March 25, 2011
There's a battle shaping up this fall between The Hub, a fledgli ...
- Cartoon Network Debuts 13 Shows, New WB Partnership
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
As it moves into the kids' upfront market, Cartoon Network said ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- Nielsen To Rate Fox Business Network
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Following the recent debut of "Lou Dobbs Tonight," Fox Business Network sa ...
- Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
TVBlog, David Goetzl - Thursday, March 24, 2011
Comcast has engaged in chicanery to avoid again being tabbed the "Wor ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...
- Univision Taps Lazarus To Head Sales For Its New Networks
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
In the latest sign that it plans to launch several new network ...
- Census Chief Might Help Networks With Research Knowledge
TVBlog, David Goetzl - Wednesday, March 23, 2011
At some point after all the results come in from the 20 ...