- NCAA 'Madness' Online Viewing Up 47%
MediaDailyNews, David Goetzl - Monday, March 21, 2011
A clue that traffic for the online streaming of NCAA tourney gam ...
- TV Land Greenlights 3 Original Series
MediaDailyNews, David Goetzl - Monday, March 21, 2011
TV Land, which has been laughing all the way to the ratin ...
- Neuroscience Offers Advertisers Promise But More Time Needed
TVBlog, David Goetzl - Tuesday, March 22, 2011
Wherever the burgeoning excitement around how neuroscience can improve advertising effectiveness lead ...
- Aegis Prudently Eyes Possible Acquisitions
MediaDailyNews, David Goetzl - Friday, March 18, 2011
Aegis Group, parent of the Carat media agency and Synovate research operatio ...
- March Madness Records 22% Uptick In Net, Mobile
MediaDailyNews, David Goetzl - Friday, March 18, 2011
As CBS and Turner began their deal to carry NCAA tournament gam ...
- PBS Trade Campaign Might Be Better Tabled For Now
TVBlog, David Goetzl - Monday, March 21, 2011
At a time when PBS is under siege by members of Congre ...
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media agency Carat has significantly increased its projection for U.S. ad spendi ...
- Total Auto Ad Spend To Grow 6.4%
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media companies have been touting the resurgence of the auto category a ...
- Networks Set to Down Pepsi Dollars
TVBlog, David Goetzl - Friday, March 18, 2011
Forget champagne glasses. Networks had to be toasting with Pepsi cans th ...
- LIN Revs Up 24%, Freedom To Auction Assets
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
A sale of Freedom Communications' stations could serve as a measuring sti ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Disney Adds 3 Series, XD Is 'Kickin' It'
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
The Disney Channel will add three new series as it continues i ...
- March Madness Carries Memories For Top Sales Exec
TVBlog, David Goetzl - Thursday, March 17, 2011
Ah, the seeds of a salesman! As a college hoopster, Bruce Lefkowi ...
- 4As Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
Feeling that there is significant runway in establishing free VOD as ...
- Univision, Telemundo Expect Census Results To Boost Ad Dollars
MediaDailyNews, David Goetzl - Tuesday, March 15, 2011
Univision and Telemundo -- and other Spanish-language media -- have said resul ...
- Chicago Station Tries New Route For Traffic Reporter
TVBlog, David Goetzl - Wednesday, March 16, 2011
Well into refashioning its morning show, the CBS station in the Win ...
- Joe Uva To Leave Univision
MediaDailyNews, David Goetzl - Monday, March 14, 2011
Just as Univision Communications targets an influx of ad dollars from ...
- Google Online Buying System a Boon for DR Advertisers
TVBlog, David Goetzl - Tuesday, March 15, 2011
Direct-response marketers that are unaware of an option offered by the Goog ...
- Marketers Can't Win Against Sports Leagues
TVBlog, David Goetzl - Monday, March 14, 2011
Advertisers need sports content, which is mostly consumed live, maybe more th ...
- Nat Geo Wild Set to Make Noise in Year 2
MediaDailyNews, David Goetzl - Friday, March 11, 2011
Year-old Nat Geo Wild will air "Dog Whisperer with Cesar Millan," t ...
- 'Bassmaster' Series Swims To Outdoor Channel
MediaDailyNews, David Goetzl - Thursday, March 10, 2011
The Outdoor Channel has acquired rights to rerun B.A.S.S. fishing shows abo ...
- Nielsen: ADS Penetration Records Small Rise
MediaDailyNews, David Goetzl - Wednesday, March 9, 2011
In its battle to out-compete local cable for ad dollars, the T ...
- McSlarrow Named President, Comcast/NBCU, Washington
MediaDailyNews, David Goetzl - Wednesday, March 9, 2011
Kyle McSlarrow, who recently left as head of the largest cable indust ...
- CBS Takes Aim At Newspapers With Local Websites
TV Watch, David Goetzl - Thursday, March 10, 2011
t makes sense that CBS CEO Leslie Moonves wants to make h ...
- "Greatest Movie Ever Sold" Sure Hit on Madison Avenue and Beyond
TVBlog, David Goetzl - Thursday, March 10, 2011
The crazy-like-a-fox Morgan Spurlock, known best for his McDonald's-assaulting turn in "Sup ...
- TWC Launches Aggressive Marketing To Draw Video Customers
MediaDailyNews, David Goetzl - Tuesday, March 8, 2011
Comcast has invested heavily in trying to lure new customers. DirecTV h ...
- Warner Streams Movies Via Facebook, Sells Apps On Apple
MediaDailyNews, David Goetzl - Tuesday, March 8, 2011
A Goldman Sachs analyst said that Warner Bros.' deal to begin streami ...
- Alcohol Advertising and Young People: What is the Right Mix?
TVBlog, David Goetzl - Wednesday, March 9, 2011
Alcohol marketers and networks owned by Disney, Viacom and News Corp. sure ...
- 'Men' To Man: Sheen Fired From CBS Series
MediaDailyNews, David Goetzl - Monday, March 7, 2011
After several weeks of incendiary comments, Charlie Sheen has been removed fr ...
- CBS Champions Market-Hubs, Promotes Cross-Platform
MediaDailyNews, David Goetzl - Monday, March 7, 2011
CBS CEO Leslie Moonves said the company's initiative to create online hu ...