- Azteca America Wraps Upfront Sales
MediaDailyNews, David Goetzl - Wednesday, December 28, 2011
Spanish-language network Azteca America has wrapped its upfront selling season for commitmen ...
- Creative Must Improve To Secure Cross-Screen Engagement
MediaDailyNews, David Goetzl - Tuesday, December 27, 2011
When it comes to running integrated campaigns across multiple screens, some sal ...
- Marketers Score With Santa Ads
MediaDailyNews, David Goetzl - Saturday, December 24, 2011
Santa still can deliver gifts to marketers. Four spots featuring the ic ...
- Al Jazeera English Channel Expands Bureaus, Reach
MediaDailyNews, David Goetzl - Thursday, December 22, 2011
Five-year-old Al Jazeera English says it reaches 5 million homes as ...
- Charter CEO SIgns New 4-Year Deal
MediaDailyNews, David Goetzl - Thursday, December 22, 2011
Charter Communications' incoming CEO Tom Rutledge has inked a four-year deal th ...
- MTV Research: It's (Video) Game Time For Marketers
TVBlog, David Goetzl - Friday, December 23, 2011
MTV Networks rarely disappoints with its research that delves into the emotion ...
- Pepsi Plugs 2 Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
PepsiCo, which had said it would be back in the Super Bo ...
- ESPN Revamps Hawaii Bowl
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
ESPN has reached a deal to turn the Sheraton Hawaii Bowl in ...
- Boston PBS Show Offers Provocative Commentary
TVBlog, David Goetzl - Thursday, December 22, 2011
Those lucky enough to live in the Boston area and receive P ...
- Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Invision, which offers a management system to steward advertising buys, said ...
- Hasbro Plays Product Placement Game
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Toy marketer Hasbro may have had more success with product placement ...
- Super Bowl To Be Streamed Live On Web, Mobile
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
In the final affirmation that online streaming has changed TV forever ...
- Weather Channel Ready For Battle With New Ad System
TVBlog, David Goetzl - Wednesday, December 21, 2011
The Weather Channel has armed itself to drive interest in a n ...
- Rutledge To Head Charter
MediaDailyNews, David Goetzl - Monday, December 19, 2011
Cable operator Charter said Monday that it has hired former Cablevision executi ...
- Rentrak, Post-Newsweek Deal Targets Set-Top-Box Ratings As Currency
MediaDailyNews, David Goetzl - Monday, December 19, 2011
Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut ...
- Nielsen Alternative Gets Miami Heat
TVBlog, David Goetzl - Tuesday, December 20, 2011
As it seeks a more competitive market for local TV ratings, stati ...
- Analysts: Cablevision's Future Shaky Without Rutledge
MediaDailyNews, David Goetzl - Friday, December 16, 2011
The impending departure of Cablevision COO Tom Rutledge has analysts emphasizing h ...
- UK Government: Ad Market Runs Fairly
MediaDailyNews, David Goetzl - Friday, December 16, 2011
Media executives of all stripes have long complained about the closed natu ...
- Insights & Insanity: "12 For '12"
TVBlog, David Goetzl - Monday, December 19, 2011
This month's version of "Insights & Insanity" brings "12 for '12" ...
- Rovi Taps Carson As CEO
MediaDailyNews, David Goetzl - Thursday, December 15, 2011
Rovi Corp., which is seeking to build a robust advanced advertising busines ...
- Cablevision COO Rutledge Exits
MediaDailyNews, David Goetzl - Thursday, December 15, 2011
In a surprising move, Cablevision said COO Tom Rutledge, one of t ...
- Viacom Should Release Results Of Nielsen Investigation
TVBlog, David Goetzl - Friday, December 16, 2011
It was surprising last month when Viacom CEO Philippe Dauman lobbed su ...
- Titan TV, Yidio Team For Instant Web Views
MediaDailyNews, David Goetzl - Wednesday, December 14, 2011
In a sign of how online video viewing is gaining a certa ...
- CBS Partners With Examiner
MediaDailyNews, David Goetzl - Thursday, December 15, 2011
CBS has a deal with Examiner.com to meld its highly targeted conte ...
- Carson Takes Helm At Rovi
Show Daily, David Goetzl - Thursday, December 15, 2011
Rovi Corp., which is seeking to build a more robust advanced advertisi ...
- COO Rutledge To Leave Cablevision
Show Daily, David Goetzl - Thursday, December 15, 2011
In a surprising move, Cablevision said COO Tom Rutledge, one of t ...
- Analyst: Ignore Nielsen Heat, Stock Price Should Be Hot
TVBlog, David Goetzl - Thursday, December 15, 2011
If Nielsen decides to bulk up its investor relations department, it mig ...
- 'Anger' Pays For Sheen, 'Men' Heads To Canada
MediaDailyNews, David Goetzl - Tuesday, December 13, 2011
Already with a distribution deal with FX, Charlie Sheen's coming sitcom "Ang ...
- FCC Takes Action To Tone Down Commercials
MediaDailyNews, David Goetzl - Tuesday, December 13, 2011
The FCC has put in motion a plan to ensure commercials a ...
- Update: Y&R Executive Suzanne Hart Dies In Tragic Elevator Accident
Raw, David Goetzl - Wednesday, December 14, 2011
Reports say Suzanne Hart, Y&R's 41-year-old director of new business content a ...