- Mobile Devices Might Upend DRTV
TVBlog, David Goetzl - Thursday, February 16, 2012
As consumers increasingly watch TV with a smartphone in hand, it bea ...
- Arbitron To Measure Radio Streaming, Regain MRC Accreditation
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
Arbitron COO Sean Creamer said Tuesday the company has developed a "high-lev ...
- OTT TV Numbers RIsing
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
A new report suggests TV watching via broadband is on the ris ...
- Cross-Platform Measurement Initiative Looking To Drive Ahead
TVBlog, David Goetzl - Wednesday, February 15, 2012
The Coalition for Innovative Media Measurement (CIMM) hopes to rev up TA ...
- NAB Favors Blackout Rules, 5 Senators Oppose Them
MediaDailyNews, David Goetzl - Monday, February 13, 2012
The National Association of Broadcasters came out in favor of rules th ...
- Lionsgate Kicks Off Originals: 'Lilyhammer,' 'Anger Management'
MediaDailyNews, David Goetzl - Monday, February 13, 2012
Lionsgate CEO Jon Feltheimer confirmed last week that the company is preppi ...
- Oprah Apologizes For OWN Pitch
MediaDailyNews, David Goetzl - Monday, February 13, 2012
Oprah Winfrey encouraged people in homes with Nielsen meters to tune in ...
- 'Mad Men' Gets Publicity It Couldn't Buy
TVBlog, David Goetzl - Tuesday, February 14, 2012
Don Draper's iconic free fall dominates a big chunk of New York ...
- Smart TV Uses Metrics To Refine Advertising
MediaDailyNews, David Goetzl - Friday, February 10, 2012
TargetCast tcm says the path to smart TVs playing a game-changing ro ...
- TV Loses $8B By Not Utilizing HD Ads
MediaDailyNews, David Goetzl - Friday, February 10, 2012
For several years, industry analysts have suggested that marketers eschewing ads ...
- Bark Out Loud: Dogs Get Their Own Network
TVBlog, David Goetzl - Monday, February 13, 2012
Dogs can't fill out a Nielsen diary or light up a peop ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- High-Profile ESPN Ad In USA Today Is Yesterday's News
TVBlog, David Goetzl - Friday, February 10, 2012
It's been disorienting reading the USA Today sports section these last f ...
- Time Warner: Slight Rev Rise Overall, More Attention To Cable
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
Time Warner CEO Jeff Bewkes said Wednesday the company will continue ...
- 'Motor Trend' Launches YouTube Channel
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
As more traditional print entities look to build a viable video presenc ...
- NickMom To Debut 'Fifth Hour'
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
A comedy about morning news and reality series tabbed a "modern-day Laver ...
- Eastwood's Chrysler Spot Throws Jab At Cable News
TVBlog, David Goetzl - Thursday, February 9, 2012
West Virginia Sen. Jay Rockefeller had to be pleased with Clint Eastwood ...
- Oscars Sold Out, Pricing Up Slightly
MediaDailyNews, David Goetzl - Tuesday, February 7, 2012
Disney CEO Bob Iger said Tuesday that ABC has wrapped the sal ...
- After 30-Plus Years, Dickie V More Welcome Than Ever
TVBlog, David Goetzl - Wednesday, February 8, 2012
It's Dickie V here, baby. This is awesome with a capital ...
- Nielsen Global Revs Up 8%, Set To Deliver Wal-Mart Data
MediaDailyNews, David Goetzl - Monday, February 6, 2012
Nielsen is set to begin offering sales data from Wal-Mart in t ...
- Time Warner Invests In Conviva, Ups TV Everywhere Growth
MediaDailyNews, David Goetzl - Tuesday, February 7, 2012
An arm of Time Warner has invested $15 million in Conviva, whi ...
- Redbox To Launch Streaming Video
MediaDailyNews, David Goetzl - Monday, February 6, 2012
Verizon and Coinstar said they would kick off a co-venture that wi ...
- Media Helps Ferrell Pull Off Viral Marketing Stunt
TVBlog, David Goetzl - Tuesday, February 7, 2012
The media is cynical and sneering. As vigilant watchdogs protecting the Americ ...
- Public Citizen Blasts Advertising In Schools
MediaDailyNews, David Goetzl - Friday, February 3, 2012
In a new report, watchdog group Public Citizen blasts school districts willi ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Monday Afternoon Quarterbacking Super Bowl Ads
TVBlog, David Goetzl - Monday, February 6, 2012
In his Super Bowl "Ferris Bueller" spoof, Matthew Broderick says "life mov ...
- Fans Protest NFL Blackout Rules With Buffalo Campaign
TVBlog, David Goetzl - Friday, February 3, 2012
To a degree, the NFL's blackout policy doesn't affect Buffalo Bills f ...
- A-B Uses Super Bowl To Pitch Bud Light Platinum
MediaDailyNews, David Goetzl - Wednesday, February 1, 2012
During the game on NBC, Anheuser-Busch will advertise new brand Bud Lig ...
- Second Bidder May Emerge For Plum Assets
MediaDailyNews, David Goetzl - Wednesday, February 1, 2012
Plum TV's court auction is expected to have a second bidder ...
- Tough To Believe Universal/Fandango Super Program Will Take Off
TVBlog, David Goetzl - Thursday, February 2, 2012
At its core marketing has always been akin to throwing spaghetti again ...