- MTV Takes 'Art Breaks' With MoMA
MediaDailyNews, David Goetzl - Friday, March 30, 2012
MTV is turning to cutting-edge art to build interest. In partnership wi ...
- CRE To Study How Mobile Impacts TV Viewing
MediaDailyNews, David Goetzl - Friday, March 30, 2012
The Council for Research Excellence, the Nielsen-funded group looking to advance indust ...
- Correction: Visible World Patent Enables More Efficient Bandwidth
MediaDailyNews, David Goetzl - Thursday, March 29, 2012
The March 29 Media Daily News article "Visible World To Increase Bandwidt ...
- Panasonic CTO: Upbeat On TV Demand, Down On Apple TV
MediaDailyNews, David Goetzl - Thursday, March 29, 2012
Panasonic's North American CTO cast doubt on whether Apple would be successf ...
- Wal-Mart Reapportions $1 Billion To Keep Prices Low, New Ads Reflect Push
MediaDailyNews, David Goetzl - Friday, March 30, 2012
Wal-Mart plans to aggressively keep prices down and continue that effort ...
- TV And Auto Marketers Enjoying Each Other's Company
TVBlog, David Goetzl - Friday, March 30, 2012
All around auto marketers are displaying plenty of in showing their meta ...
- Visible World Patent To Enhance Bandwidth
MediaDailyNews, David Goetzl - Wednesday, March 28, 2012
Visible World, the addressable TV advertising tech provider, said it has receiv ...
- New Bravo Series Stick To Lifestyle Template
MediaDailyNews, David Goetzl - Wednesday, March 28, 2012
With its new shows in development, Bravo is sticking with successful concept ...
- NBA Could Turn Jerseys Into Billboards
TVBlog, David Goetzl - Thursday, March 29, 2012
The Dallas Mavericks' Mark Cuban is supposed to be the people's owne ...
- HBO, CBS, 'Nat Geo' Lead In Media Brand Poll
MediaDailyNews, David Goetzl - Tuesday, March 27, 2012
Fifteen brands from Coke to HBO to National Geographic Magazine to Southwe ...
- Siri Users Embrace TV Voice Recognition
MediaDailyNews, David Goetzl - Tuesday, March 27, 2012
The movement in the TV business to allow voice recognition to sele ...
- NBCU Counting On 'Simus' To Offer Olympian Insight
TVBlog, David Goetzl - Wednesday, March 28, 2012
It's a cool time for research-speak. There seems to be an ar ...
- Ad Researchers Shift Pursuit From Perfection To Holistic Grail
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Speaking on a panel at the Advertising Research Foundation conference, agency executiv ...
- 'Mad Men' Debuts New Season To 3.5 Million Viewers
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Does Netflix help increase ratings? Perhaps. After the first four seasons ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- No Surprise Here: Influencers And Vox Populi Disagree On Best Dramas
TVBlog, David Goetzl - Tuesday, March 27, 2012
Oh, those elites occupying the New York-Los Angeles axis, who know wh ...
- Turner 'Dances' During NCAA
MediaDailyNews, David Goetzl - Friday, March 23, 2012
Turner Sports, which has had three networks carry March Madness games, h ...
- Content No Longer King, It's Omnipotent
TVBlog, David Goetzl - Monday, March 26, 2012
The phrase "content is king" should be retired. Not because it ...
- Coke To Focus On Events, Loses Faith In 30-Second Spot
MediaDailyNews, David Goetzl - Thursday, March 22, 2012
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof event ...
- In Cross-Platform Measurement, Effectiveness May Be Getting Short Shrift
TVBlog, David Goetzl - Friday, March 23, 2012
Much of the industry's future is dependent on an advertiser knowing h ...
- Game Show Network Expands Programming With Reality TV
MediaDailyNews, David Goetzl - Wednesday, March 21, 2012
GSN's official description no longer uses "Game Show Network" -- and f ...
- U.S. TV Touching More People Than Ever As Middle Class Grows
TVBlog, David Goetzl - Thursday, March 22, 2012
While it's hard to refer to the U.S. TV business as ...
- CW Signs Up For Rentrak Service
MediaDailyNews, David Goetzl - Tuesday, March 20, 2012
In another striking move for the upstart measurement company, Rentrak has ink ...
- Premium TV Nets Add Subscribers, Momentum
MediaDailyNews, David Goetzl - Tuesday, March 20, 2012
Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, givi ...
- 3D TV May Be Headed To The Bench, Web-Connected TVs On Deck
TVBlog, David Goetzl - Wednesday, March 21, 2012
At least for the moment, it's hard to even call 3D ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- Pivotal: Consumers Want Easy Video Access
MediaDailyNews, David Goetzl - Monday, March 19, 2012
Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the ...
- Erin Burnett Condemns Weak-kneed Politicos, Mindshare Offers Hope
TVBlog, David Goetzl - Tuesday, March 20, 2012
No shocker here: There appears to be a massive gulf between wh ...
- Sportsman Channel Hopes To Entice Advertisers With Nielsen Ratings
MediaDailyNews, David Goetzl - Monday, March 19, 2012
The Sportsman Channel -- part of InterMedia Partners along with GMC ...
- ESPN Deportes, Top Hispanic Publisher Reach Deal
MediaDailyNews, David Goetzl - Friday, March 16, 2012
ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed ...