- Edwardson Offers Mobile Tips, Doesn't Like Twitter
Raw, David Goetzl - Thursday, April 26, 2012
Scotts Miracle-Gro Co. digital marketing lead Kip Edwardson said mobile marketing offe ...
- Nance: Email Space Still Ripe For Investors
Raw, David Goetzl - Thursday, April 26, 2012
Allen Nance, the president of email service provider WhatCounts, says investors a ...
- Email May Hurt Direct Mail
Raw, David Goetzl - Thursday, April 26, 2012
Allen Nance, WhatCounts president, said he is on a crusade to persua ...
- Technology Is A Friend In Hotel Business
Raw, David Goetzl - Thursday, April 26, 2012
Wyndam Worldwide senior director Florence Ho touted how much technology advancements ha ...
- Social Media Can Cause Customer Loss
Raw, David Goetzl - Thursday, April 26, 2012
Social media giveth and social media taketh away. Terrific point made ...
- IBM: 92% Of World's Data Created In Last Two Years
Raw, David Goetzl - Thursday, April 26, 2012
Christian Wright, general manager at e-Dialog, said IIBM recently said 92% ...
- Email Marketers Need To Focus On Privacy Compliance
Raw, David Goetzl - Thursday, April 26, 2012
Vejay Lalla, a law partner at Davis & Gilbert, who focuses ...
- 'Downton' Fans Have Reason To Be Worried
TVBlog, David Goetzl - Thursday, April 26, 2012
"Downton Abbey" runs on the same network as "The X Factor" ...
- Fox News Re-Ups O'Reilly
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Fox News has re-signed Bill O'Reilly to a multi-year deal, keeping "T ...
- Hershey Plans Double-Digit Ad Spending Bump
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Hershey plans to increase global ad spend by a low double-digit percenta ...
- NewFronts Are A Rookie Success Story
TVBlog, David Goetzl - Wednesday, April 25, 2012
Whether the NewFronts will spark a TV-style upfront market isn't clear. Bu ...
- Subscribers Jump At 'TV Network' Netflix
MediaDailyNews, David Goetzl - Monday, April 23, 2012
Netflix CEO Reed Hastings is hammering home the idea that the compa ...
- Aereo Makes Its Way To Washington
TVBlog, David Goetzl - Tuesday, April 24, 2012
On Tuesday, Barry Diller appeared at a hearing of a full Sena ...
- Netflix Ups Revenue, Subscribers
MediaDailyNews, David Goetzl - Friday, April 20, 2012
A pair of Wall Street firms predict strong results for Netflix, whi ...
- Dish Streams Pandora Offerings Via DVR
MediaDailyNews, David Goetzl - Friday, April 20, 2012
Dish Network said it will make the Pandora radio service available v ...
- Cuban Moving Away From Joe Fan Reputation
TVBlog, David Goetzl - Monday, April 23, 2012
It's always entertaining when Mark Cuban tries speaking truth to power. It ...
- Ovation Pushes Pop 'Art' In New Lineup
MediaDailyNews, David Goetzl - Thursday, April 19, 2012
What's the overriding brand promise of Ovation? Convey that art is "n ...
- 'Race,' 'Big Bang' Top Product Integration Recalls
MediaDailyNews, David Goetzl - Thursday, April 19, 2012
Brand integrations on a pair of CBS series are widely resonating wi ...
- Research On iPad's TV Usage Needs New Direction
TVBlog, David Goetzl - Friday, April 20, 2012
Never-ending wonder about how iPads will impact the TV ecosystem seems ...
- Ram Drives A&E 'Longmire' Sponsorship, Integration
MediaDailyNews, David Goetzl - Wednesday, April 18, 2012
The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and n ...
- Nielsen Strengthens Online Campaign Ratings For Ads
Online Media Daily, David Goetzl - Wednesday, April 18, 2012
Nielsen has inked a deal to buttress its Online Campaign Ratings, da ...
- A Convenient Truth For Networks: Warm Weather Doesn't Hurt Viewing
TVBlog, David Goetzl - Thursday, April 19, 2012
It wouldn't be a surprise if research surfaces showing more Americans wi ...
- Hulu Revamps Ad Policies, Personalizes TV Experience
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
As Hulu looks to appeal to more advertisers, the company will beg ...
- Coke Pours More Marketing Efforts Into Olympics
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
Coca-Cola is heating up its marketing efforts for this summer's Olympics, vers ...
- TV Everywhere Brings Networks Huge Opportunity With No Ad Skipping
TVBlog, David Goetzl - Wednesday, April 18, 2012
The DVR has caused plenty of financial wounds in the ad industr ...
- TitleMax Signs Up For Rentrak Data
MediaDailyNews, David Goetzl - Monday, April 16, 2012
Rentrak, the measurement company expanding its local-market TV service, has signed ...
- AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
Online Media Daily, David Goetzl - Monday, April 16, 2012
AOL said it would employ a fledgling Nielsen ratings stream to off ...
- Romney On "SNL" Would Be Comedic For Him
TVBlog, David Goetzl - Tuesday, April 17, 2012
Mitt Romney has Al Gore syndrome. Gore was said to be hilario ...
- 'Daily Show' App Headlines Highlights
MediaDailyNews, David Goetzl - Friday, April 13, 2012
As "Indecision 2012" ramps up, Comedy Central has launched a digital truncat ...
- NESN, WBZ Go To Bat For Red Sox
MediaDailyNews, David Goetzl - Friday, April 13, 2012
Regional sports network NESN and the CBS local station in Boston ha ...