- White Sox, Outdoor Channel Teams For Promotions
MediaDailyNews, David Goetzl - Friday, June 29, 2012
The Outdoor Channel took a swing Friday with a promotion giving baseba ...
- Citi Presenting Sponsor For 'Extra' Olympics
MediaDailyNews, David Goetzl - Friday, June 29, 2012
Citi is the presenting sponsor of "Live Extra," the section on NBCOlympics.c ...
- Gannett Debuts Dedicated Digital Sports Unit
MediaDailyNews, David Goetzl - Thursday, June 28, 2012
The USA Today Sports Media Group -- searching for a way ...
- Martin Agency Takes Top Prize In MBI Competition
MediaDailyNews, David Goetzl - Thursday, June 28, 2012
The Martin Agency/Ingenuity Media Group has won the gold prize in t ...
- ''Wardrobe Malfunction Done In Court, Hardly In Lexicon
TVBlog, David Goetzl - Friday, June 29, 2012
Viral videos move fast, but when was the last time the Intern ...
- Thom Beers Taps Billings To VP, Integrated Marketing
MediaDailyNews, David Goetzl - Wednesday, June 27, 2012
Thom Beers' production outfit has tapped an executive to focus on integrati ...
- TV Availability So Sky High People Are Jaded
TVBlog, David Goetzl - Thursday, June 28, 2012
Sometimes it bears looking up from the screen and marveling at h ...
- Nielsen To Increase Sample Sizes In Local Markets, Use STB Data
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
After lengthy testing, Nielsen has a plan that would upend its measureme ...
- PGA Tour Takes Back Digital Control
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
Turner's swing managing the digital properties for the PGA Tour is movi ...
- Ergen Blasts Retrans System At Hearing
TVBlog, David Goetzl - Wednesday, June 27, 2012
Members of a House subcommittee on communications and technology got down ...
- Cycling Shows Strength Of Sports Content
TVBlog, David Goetzl - Tuesday, June 26, 2012
There's a paradox going on in TV sports. No one of cour ...
- Nielsen's TV Brand Effect Launches in China, Germany
MediaDailyNews, David Goetzl - Monday, June 25, 2012
Nielsen has moved to a second European territory and Asia with i ...
- PepsiCo Sharpens Focus On Pepsi Cola, Gatorade, Mountain Dew
MediaDailyNews, David Goetzl - Friday, June 22, 2012
Al Carey concedes that PepsiCo may have under-invested in advertising and marketi ...
- A Hot Summer For Stations In Washington
TVBlog, David Goetzl - Monday, June 25, 2012
The swirl of activity in Washington this summer with potentially massive effec ...
- Nielsen Diary Misprints Impact Sweeps Results
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, June 21, 2012
Nielsen continues to evaluate problems that impacted results for the May swee ...
- Gannett Station Uses Elevator As Olympic Sales Tool
TVBlog, David Goetzl - Friday, June 22, 2012
Gannett Broadcasting President Dave Lougee speaks about a certain non-buyer's remorse th ...
- Volvo Drives Strong 'Escape' Sponsorship
MediaDailyNews, David Goetzl - Wednesday, June 20, 2012
Volvo is hoping to emerge with a big brand lift after ...
- TV One Revamps: New Logo, Tagline, Series
MediaDailyNews, David Goetzl - Wednesday, June 20, 2012
TV One, which targets slightly older African-Americans than BET, is looking ...
- Arbitron Data Gives NBC A Crown Of Sorts
TVBlog, David Goetzl - Thursday, June 21, 2012
There's no better way to spend the first Saturday in May th ...
- Outdoor Channel Considers Selling Aerial Camera Biz
MediaDailyNews, David Goetzl - Tuesday, June 19, 2012
The parent of the Outdoor Channel is exploring a sale of i ...
- Viewers Appreciate Netflix Price, Flexibility
MediaDailyNews, David Goetzl - Tuesday, June 19, 2012
New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-vi ...
- ESPN.com Makes Limited Ad-Skipping Play
TVBlog, David Goetzl - Wednesday, June 20, 2012
Sony has been airing a trailer for the upcoming "Amazing Spider-Man" fi ...
- MundoFox Signs Affiliates, Top-Notch Sponsors
MediaDailyNews, David Goetzl - Monday, June 18, 2012
The new Fox-owned entry will be a broadcast network. It has sign ...
- U.S. Ad Spend Rises, Sports, Syndicated Shows Propel TV
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, June 18, 2012
U.S. advertising spending will continue to register moderate growth in the upcomi ...
- Broadcast-Only Homes Increase, Economy Cited As Reason
MediaDailyNews, David Goetzl - Monday, June 18, 2012
Research from GfK Media might give heat to the argument that cord-cutti ...
- New Xbox Ads Functional And Fun
TVBlog, David Goetzl - Tuesday, June 19, 2012
Quite simply, Microsoft is set to launch one of the greatest innovatio ...
- Nielsen Adds iPad Data, Lowers Growth Forecast
MediaDailyNews, David Goetzl - Friday, June 15, 2012
Nielsen CFO Brian West just reported the company has a measurement syst ...
- Longhorn Network Launches Campaign Even As Distributors Aren't Hooked
TVBlog, David Goetzl - Monday, June 18, 2012
Sure, he might be a diehard A&M Aggie. Or, a UT gr ...
- Original Productions Debuts Digital Shows, Taps TV Library
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
Thom Beers, whose FremantleMedia-owned company has produced some blockbuster male-targeted reality show ...
- Chevy Backs Sportsman 'Made In America' Series
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
The Sportsman Channel has a deal with Chevrolet that includes exposure ...