- 3 Key Ad Categories Up Spending
MediaDailyNews, David Goetzl - Friday, August 31, 2012
While there is evidence that more major advertisers may trim ad dollar ...
- Google TV Ads Shuttered
MediaDailyNews, David Goetzl - Friday, August 31, 2012
After five years, Google is shuttering its auction-based TV ad sales syst ...
- AT&T U-verse To Air ESPN's Longhorn Network
MediaDailyNews, David Goetzl - Friday, August 31, 2012
AT&T U-verse, which has a heavy presence in Texas, will begin carryi ...
- DirecTV, Viggle Reward TV Viewers
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
DirecTV has an arrangement with Viggle that will provide rewards to viewe ...
- Telemundo Nabs Top Sponsors For 'Premios'
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors f ...
- Olympic App Revamps As Sports Hub
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
NBC is taking an Olympics app that served as a TV Everywhe ...
- Pac-12 Networks Taking Different Tack Than Big Ten On Beer
TVBlog, David Goetzl - Friday, August 31, 2012
The Pac-12 Networks, the new conference-owned venture, will accept beer ads. It ...
- Beers Named CEO FremantleMedia
MediaDailyNews, David Goetzl - Wednesday, August 29, 2012
Thom Beers, who has spearheaded multiple network-defining series, will look to resuscita ...
- Sony To Launch 4K TV
MediaDailyNews, David Goetzl - Wednesday, August 29, 2012
The future of HD is no longer clear. Sony is launching ...
- Unavailable Football Game To Impact Texas Saturday
TV Watch, David Goetzl - Thursday, August 30, 2012
Unless something unexpected happens, millions of Texas residents won't be able ...
- Bail Bonds And Baseball Mix In SoCal
TVBlog, David Goetzl - Thursday, August 30, 2012
For a couple of decades, some of the most unavoidable ads ha ...
- Home Run: ESPN Extends MLB Deal Through 2021
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
ESPN has agreed to keep Major League Baseball through 2021. The de ...
- TWC Launches Regional Sports Net
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
Time Warner Cable SportsNet -- the name is one of the mo ...
- Noise To Be Lowered For Promos And Ads
TVBlog, David Goetzl - Wednesday, August 29, 2012
As of Dec. 13, networks will have to be careful in turni ...
- ESPN Debuts College Football App
MediaDailyNews, David Goetzl - Monday, August 27, 2012
ESPN is launching a new app devoted to college football, with ...
- Bravo To Launch 'Top Chef' Spinoff
MediaDailyNews, David Goetzl - Monday, August 27, 2012
With Food Network's cooking shows continuing to sizzle, Bravo is launching anoth ...
- Mormon-Owned Station Passes On NBC's 'Normal'
MediaDailyNews, David Goetzl - Monday, August 27, 2012
For the second year in a row, the NBC affiliate in Sa ...
- Fate Of Second-Screening Still Being Determined
TVBlog, David Goetzl - Tuesday, August 28, 2012
No question second-screening offers networks and advertisers enormous potential. It's pretty simpl ...
- SpotGenie Improves Sound Checks To Ensure Ads Stay On Air
MediaDailyNews, David Goetzl - Friday, August 24, 2012
SpotGenie, which digitally delivers ads to stations and networks, has been preppi ...
- Univision Books Obama, Romney For TV Events
MediaDailyNews, David Goetzl - Friday, August 24, 2012
Univision has secured two events, one with each presidential candidate, to discu ...
- MTV Political Game A Winner
TV Watch, David Goetzl - Monday, August 27, 2012
You may be a dyed-in-the-wool Massachusetts Democrat appalled that somehow the sta ...
- Advantage Cablevision In Tribune Dispute
TVBlog, David Goetzl - Monday, August 27, 2012
It sure seems like Cablevision has the leverage in its carriage f ...
- Murdoch Daughter Says News Corp. Strayed From Values
MediaDailyNews, David Goetzl - Thursday, August 23, 2012
Elisabeth Murdoch, the founder of the Shine TV studio and daughter ...
- Cox Throws 'Football' Campaign Cross-Platform
MediaDailyNews, David Goetzl - Thursday, August 23, 2012
Cox Communications, the country's third-largest cable operator, is looking to football ...
- Carville Vs. Matalin Turning Into A Loser
TVBlog, David Goetzl - Friday, August 24, 2012
Memo to famous Washington personalities: marry a person of the opposite part ...
- Memorable Ads Employ Humor, Supply 'Upbeat' Storyline
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
Nielsen research found "audience-appropriate humor" is one of five "common characteristics" th ...
- Turner Drinks From MLB, Budweiser Sponsorship
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS wi ...
- Sports Boom Trumping Politics
TVBlog, David Goetzl - Thursday, August 23, 2012
There is simply no sign that football's preeminence in America will sl ...
- Q2 Ad Spend Slows, But Better Year-Over-Year
MediaDailyNews, David Goetzl - Tuesday, August 21, 2012
A Wall Street firm noted that U.S. ad spending in the April-Ju ...
- Outdoor Channel Taps Zlotnick As SVP, Marketing
MediaDailyNews, David Goetzl - Tuesday, August 21, 2012
The Outdoor Channel has added one of two senior executives it pla ...