- Media General, Dish Agree To 90-Day Retrans Extension
MediaDailyNews, David Goetzl - Friday, June 28, 2013
Media General and Dish Network reached an agreement preventing the possible blacko ...
- Toshiba To Launch Ultra HD TV Sets
MediaDailyNews, David Goetzl - Friday, June 28, 2013
Toshiba will launch its Ultra HD sets in the U.S. in Augus ...
- Raftery Joins Fox Sports 1
MediaDailyNews, David Goetzl - Thursday, June 27, 2013
In a move that might symbolize how much money Fox is willi ...
- Struggling Fox Posts A Victory -- Albeit A Diluted One
TVBlog, David Goetzl - Friday, June 28, 2013
It's been a tough stretch for Fox. Network chief Kevin Reilly conced ...
- Nielsen Launches Cross-Platform Test In UK
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A week after Kantar looked to offer cross-platform ratings in the U. ...
- Marketing Pros Focus On Cost Control, ROI
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A survey from the Association of National Advertisers indicates that procurement professiona ...
- Sheriff Interview Symbolic In Hernandez Case
TVBlog, David Goetzl - Thursday, June 27, 2013
Perhaps more than anything, a signal how much interest the Aaron Hernand ...
- Second-Screen Tech Provider Watchwith Gets $5 Million Investment
MediaDailyNews, David Goetzl - Tuesday, June 25, 2013
Watchwith, which offers technology that allows TV content to sync with digit ...
- CNN Follows Playbook That Partisanhip Works
TVBlog, David Goetzl - Wednesday, June 26, 2013
Bill O'Reilly appears to have won. Same for Keith Olbermann. Arguably t ...
- TWC Uses Food Trucks For All-Star Promotion
MediaDailyNews, David Goetzl - Monday, June 24, 2013
With their growing popularity and geographical reach, food trucks may not ha ...
- Apple Uses Questionable Approach In New Campaign
TVBlog, David Goetzl - Tuesday, June 25, 2013
If Don Draper is right, Apple is wrong. The "Mad Men" charact ...
- Cramer-Krasselt's Smith Says Integrated Agency Model Has Runway
MediaDailyNews, David Goetzl - Friday, June 21, 2013
Cramer-Krasselt executive Lori Laurent Smith said integrated agency models are "the w ...
- Digital Ad Spend Rising, Twitter Up 95%
Online Media Daily, David Goetzl - Friday, June 21, 2013
Ad spending soared at Twitter and YouTube in May, while dropping slight ...
- Social Media Helps Marketers Capitalize On Events, Consumer Reactions
Online Media Daily, David Goetzl - Friday, June 21, 2013
AEG Global's Scott Carlis said the trick about marketing is to monit ...
- Cord-Cutting Offers Summer Job
TVBlog, David Goetzl - Monday, June 24, 2013
As high school and college kids settled into summer jobs last Jul ...
- Accenture's Barrett: CMOs Grapple WIth Disruptive Technologies
Show Daily, David Goetzl - Saturday, June 22, 2013
Day 3 of the MediaPost Brand Marketers Summit is underway with ...
- Big Data Looks To Be Getting Seat At Table
Show Daily, David Goetzl - Saturday, June 22, 2013
Paul Barrett, Senior Manager - Big Data, Accenture Interactive, says CMOs a ...
- How To Inspire The Troops To Break Down Silos?
Show Daily, David Goetzl - Saturday, June 22, 2013
How about this for a leader to try to inspire troops ...
- Brands Must Push Real-Time Ads To Stay Relevant
Online Media Daily, David Goetzl - Thursday, June 20, 2013
Marketers that want to take advantage of real-time opportunities need to ha ...
- Brewers Exec Busy In Real-Time
Real-Time Daily, David Goetzl - Friday, June 21, 2013
Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social med ...
- Real-Time Marketing Takes Commitment
Real-Time Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer sa ...
- Carlis: "Marketing At The Speed Of Culture"
Show Daily, David Goetzl - Friday, June 21, 2013
Day 2 at the MediaPost Brand Marketers Summit has kicked off wi ...
- Real-Time Marketing Takes Commitment
Show Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer sa ...
- Brewers Exec Busy In Real Time
Show Daily, David Goetzl - Friday, June 21, 2013
Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social med ...
- Google's Jolly: Audience-Based Advertising Will Help Online Brand Marketing
Show Daily, David Goetzl - Friday, June 21, 2013
Diya Jolly, senior product manager at Google, is speaking about her company ...
- Google Helps Mazda Find Ripe Customer Base
Show Daily, David Goetzl - Friday, June 21, 2013
Diya Jolly, senior product manager at Google, offered a case study ...
- Cisco Looking For $1 Billion In Qualified Sales Leads
Show Daily, David Goetzl - Friday, June 21, 2013
Cisco's Paula Wang says a 360-degreee view of the customer is ...
- Cisco Uses Cookie-Based Scoring
Show Daily, David Goetzl - Friday, June 21, 2013
Cisco executive Paula Wang says the company has been doing content marketi ...
- Cramer-Krasselt's Smith Says Integrated Agency Model Has Runway
Show Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Cramer-Krasselt executive Lori Laurent Smith sa ...
- NSA Snooping Could Impact Media Research
TVBlog, David Goetzl - Friday, June 21, 2013
In the U.K., "TV needs you." So says Kantar Media as ...