- Harnessing Big Data For Big Returns
Marketing Daily, Dave Scott - Wednesday, June 20, 2012
When it is effectively and efficiently mined by advanced data analytics tool ...
- Resurrecting The List Rental Industry
Marketing Daily, Dave Scott - Wednesday, December 21, 2011
With an average tenure of 22.9 months, today's CMO is one positi ...
- Data Hygiene: Crucial To Your Brand
Marketing Daily, Dave Scott - Wednesday, August 10, 2011
List marketing can reap great ROI. Unfortunately, not all vendors keep cle ...
- For Smart Agencies, Outsourcing Is A No-Brainer
Marketing Daily, Dave Scott - Wednesday, August 18, 2010
In the end, the best idea and its robust offerings wins ...