- Let’s Get Ready to Do Business… Again
Online Spin, David L. Smith - Monday, June 24, 2002
Everywhere I go lately, Interactive business turnaround is discussed. What can ...
- Optimizing R/F via Ad Serving
Online Spin, David L. Smith - Monday, June 17, 2002
The growing move towards Reach and Frequency-based buying means a whole n ...
- Business Media Newsletter Disses Consumer Research by OPA
Online Spin, David L. Smith - Monday, June 10, 2002
Last month, a “news” article by BusinessMedia, “reported” that the OPA Stu ...
- The Billings Scam
Online Spin, David L. Smith - Monday, June 3, 2002
Exaggerated billings claims have been around since before we had the GR ...
- Media for a New World: The New Media Agency
OMMA Magazine, David L. Smith - Friday, June 21, 2002
In March, I wrote an article for MediaPost’s MediaDailyNews (see MediaDailyNews Archiv ...
- Media for the Online World: Lessons We Have Learned
OMMA Magazine, David L. Smith - Friday, June 7, 2002
Have a plan, not just an idea. Too many web companies we ...