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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
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October 16 - 19, 2016, Mohonk
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October 10 - 13, 2016, Austin
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September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
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Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
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OMMA Programmatic in New York
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OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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DAVID L. SMITH
Contact MediaPost Editorial
Metrics Insider, David L. Smith - Tuesday, January 13, 2009
When I first heard of Twitter, I thought about it much like ...
Podcasting Killed the Satellite Star
Metrics Insider, David L. Smith - Tuesday, December 23, 2008
When satellite radio was approved (spectrum allocated in 1992 and XM and ...
Are You Maximizing Your Use Of Targeting?
Metrics Insider, David L. Smith - Tuesday, December 2, 2008
Many Web buys are bought on an impression basis. The majority of ...
ComScore Weighs In On View-Through Proof
Metrics Insider, David L. Smith - Tuesday, November 18, 2008
ComScore announced Monday some new proof on the efficacy of view-through as ...
Time For A Single-Pixel Solution?
Metrics Insider, David L. Smith - Tuesday, November 4, 2008
Last Friday, Jim Stern wrote in this blog about the difficulty of ...
CPA: Trend Or Permanent Move?
Metrics Insider, David L. Smith - Tuesday, October 21, 2008
There is, once again, an increase in the market of CPA deals. ...
Web Video GRPs: Not All Are Equal
Metrics Insider, David L. Smith - Wednesday, October 8, 2008
In the world of GRPs. comparability is key. GRPs have several functions. ...
Smartphone Traffic And Device Penetration Close To Critical Mass
Metrics Insider, David L. Smith - Tuesday, September 23, 2008
On the advent of the launch of new phones supporting Google's Android, ...
Sarah Palin: Chevy Camaro or Edsel?
Metrics Insider, David L. Smith - Tuesday, September 9, 2008
The lead article in this week's
was "GOP gets its ...
What I Learned About Web Analytics By Watching The Olympics
Metrics Insider, David L. Smith - Tuesday, August 26, 2008
While watching the Olympics, I was struck by similariites between the scoring ...
How Are You Using Media Research?
Metrics Insider, David L. Smith - Tuesday, August 12, 2008
With the introduction of more and more new information sets characterized as ...
Metrics Standards: Who's In Charge -- And Watching The Store?
Metrics Insider, David L. Smith - Tuesday, July 22, 2008
I got a call from a company that I am advising that ...
Google Ad Planner Creates Significant Buzz
Metrics Insider, David L. Smith - Tuesday, July 1, 2008
The Google Ad Planner announcement last week, timed to the annual ARF ...
Nielsen's Fusion Initiative
Metrics Insider, David L. Smith - Tuesday, June 24, 2008
If you are not a reader of Erwin Ephron's Ephron On Media ...
Should The Web Have GRPs?
Metrics Insider, David L. Smith - Friday, June 13, 2008
As someone who came out of traditional media and who believes its ...
Has The Clickthrough Lost Its Relevance?
Metrics Insider, David L. Smith - Tuesday, May 27, 2008
At a recent conference, there was renewed conversation about the clickthrough. The ...
Attribution Management Revisited
Metrics Insider, David L. Smith - Tuesday, May 13, 2008
The piece on viewthrough and how to more accurately measure it in ...
Quantcast: The Next Generation Of Media Research
Metrics Insider, David L. Smith - Tuesday, April 29, 2008
While not a brand-new offering, Quantcast represents the next generation of media ...
Media Dashboards: Just Like Pushing the Easy Button? Not!
Metrics Insider, David L. Smith - Tuesday, April 15, 2008
For the last couple of years, I have been writing and speaking ...
Metrics Insider, David L. Smith - Tuesday, April 1, 2008
n last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analytics ...
Media Recession? Probably Not...
Metrics Insider, David L. Smith - Tuesday, March 18, 2008
In January, I wrote in this space about the talk of a ...
Another Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 19, 2008
Last week I wrote about the International Conference on Online Media Measurement ...
A Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 12, 2008
Actually, I am back in San Francisco today, but I could not ...
Cloud Computing: A Solution For Web Analytics?
Metrics Insider, David L. Smith - Tuesday, January 29, 2008
One of the major issues for Web media continues to be data. ...
Media Cost Projections: Are We Measuring The Right Thing?
Metrics Insider, David L. Smith - Tuesday, January 15, 2008
There is a lot of talk about a media recession. The major ...
'You Guys Should Talk'
Metrics Insider, David L. Smith - Friday, November 23, 2007
Randall Rothenberg of the Interactive Advertising Bureau, meet Jim Sterne of the ...
Is Last-Click Attribution About To Become A Thing Of The Past?
Metrics Insider, David L. Smith - Friday, October 19, 2007
Attribution has always been an issue for ROI-based Internet campaigns. Historically, ad ...
The Most Measurable Medium? We Still Have A Lot To Do!
Metrics Insider, David L. Smith - Friday, September 14, 2007
Last week, Josh Chasin wrote about the state of online media metrics ...
TV And Web, Working Together
Metrics Insider, David L. Smith - Friday, August 17, 2007
It is well accepted in the industry that all media are additive. ...
TV Sponsorships: Producing Enough Creative?
MediaDailyNews, David L. Smith - Monday, October 25, 2004
I saw one of the new AOL spots again in the World ...
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