- Revelations, Renovation And Improved ROI
Email Insider, Deirdre Cook - Monday, February 16, 2009
Today, companies are so entrenched in the details of this economic tsunam ...
- Land of Confusion: Is Mobile Really a Moving Target?
Email Insider, Deirdre Cook - Monday, January 12, 2009
One of the top questions I'm asked from both colleagues and clien ...
- The Quest For The Perfect Loyalty Program Email Experience
Email Insider, Deirdre Cook - Monday, June 30, 2008
On a recent work project, I was tasked with defining the "perfec ...
- Email Optimization Versus Instant Gratification
Email Insider, Deirdre Cook - Monday, January 28, 2008
One evening, at the start of a four-hour train ride at t ...
- What's IN / What's OUT: Email Trends For The Fall Season
Email Insider, Deirdre Cook - Friday, September 7, 2007
I can always tell when autumn is approaching: my favorite magazines publi ...
- The Evolving Customer Experience
Email Insider, Deirdre Cook - Friday, June 1, 2007
While every marketer strives to create a positive customer experience, not eve ...