- As Auto Ads Slow, Local Media Profits Drive Into Ground
On Media, Diane Mermigas - Monday, June 30, 2008
Big autos' big dive in stock market valuations and sales spells serio ...
- Until Media Flows Digitally, Unity Metrics Impossible
On Media, Diane Mermigas - Friday, June 27, 2008
In the absence of a universal form of media measurement--which isn't comi ...
- Bollywood Invests In Spielberg, Why Doesn't U.S.?
On Media, Diane Mermigas - Thursday, June 26, 2008
What does Bollywood see in Steven Spielberg that the U.S. entertainment investme ...
- LinkedIn Turns Social Networking Into A Viable Business
On Media, Diane Mermigas - Wednesday, June 25, 2008
Now that LinkedIn has mastered how to monetize online social networking, ...
- Future Charge: Monetize Original Digital Content For Web Devices
On Media, Diane Mermigas - Tuesday, June 24, 2008
At the moment, some digital content providers are getting paid something, so ...
- Internet Futures: All Google, All The Time
On Media, Diane Mermigas - Monday, June 23, 2008
Sometimes, it seems like Google is going to take over the worl ...
- Needed: Universal Media Measurement Of Interactivity, Related Dollars
On Media, Diane Mermigas - Friday, June 20, 2008
There is an urgent need for all media companies, regardless of the ...
- Can TV Capitalize On Cross-Platform Delivery?
On Media, Diane Mermigas - Thursday, June 19, 2008
Don't look now, but television and online video are being swept in ...
- Public Media: 7 Ways To Monetize Quality TV
On Media, Diane Mermigas - Wednesday, June 18, 2008
Monetizing the content, causes and communities that define public media--without compromising i ...
- Public Media Ideally Suited For Digital World
On Media, Diane Mermigas - Tuesday, June 17, 2008
Public broadcasting may be better situated for the digital transition than i ...
- Yahoo Gets Googled, Yang Needs Microsoft's Yin
On Media, Diane Mermigas - Monday, June 16, 2008
When the Yahoo-Google-Microsoft fiasco is finally over -- and it is n ...
- Fuzzy Math: Viewers Slide, Upfront Survives
On Media, Diane Mermigas - Friday, June 13, 2008
The broadcast networks' reported $9.2 billion upfront tally looks like numerical magi ...
- Marketers: Get Hip To Internet 'Manifesto'
On Media, Diane Mermigas - Thursday, June 12, 2008
Doc Searls, a veteran ad man turned scholarly blogger, cracked the co ...
- It's Apple's World. We Just Pay For It
On Media, Diane Mermigas - Wednesday, June 11, 2008
When CEO Steve Jobs raises the technology bar, everybody wins--but Apple wal ...
- Will McMedia Save the Day?
On Media, Diane Mermigas - Tuesday, June 10, 2008
As newspapers and magazines struggle with digital, it's fair to ask wheth ...
- Investors To Online Video: Show Me The Money
On Media, Diane Mermigas - Monday, June 9, 2008
Michael Eisner has blown the lid off the prevailing fallacy about onli ...
- The Truth Is Out There. The Question Is Where?
On Media, Diane Mermigas - Friday, June 6, 2008
The Internet age's relentless glare of headlines, comments, statistics and instant analys ...
- CBS Eyes Diminished Returns, Needs Strategic Makeover
On Media, Diane Mermigas - Thursday, June 5, 2008
How dangerously wide can the gulf between core revenue losses and n ...
- Master The Internet, Shape Political Futures
On Media, Diane Mermigas - Wednesday, June 4, 2008
How did new media shape the candidates' message? It helped turn ...
- Long-Term Fix: Better Data Targeting, Better Metrics
On Media, Diane Mermigas - Tuesday, June 3, 2008
The quest for ad dollars is going to be a grueling, inefficie ...
- Interactive Consumers Determine New Local
On Media, Diane Mermigas - Monday, June 2, 2008
If the consumer is digital media's new platform, then local is o ...