- The Future Of Core Ad Revs: Interactivity
On Media, Diane Mermigas - Monday, January 26, 2009
Interactivity that gives consumers more of what they want and are willi ...
- TV, Newspapers Can't Shortcut Digital, It's All Or Nothing
On Media, Diane Mermigas - Monday, January 19, 2009
Media companies adrift in the digital transition and pounded by the recessi ...
- Media Needs New Metrics, Sounder Valuations For Growth
On Media, Diane Mermigas - Monday, January 12, 2009
The thorny issues of resetting asset values and reinventing media economics ...
- Job One: Advertisers' Survival Plan For 2009
On Media, Diane Mermigas - Monday, January 5, 2009
Ad-supported media that resists extraordinary change will not bode well in t ...