- Change Advertising: Buy Audiences, Not Media Brands
On Media, Diane Mermigas - Tuesday, May 26, 2009
Media and ad industries are a generation behind the way consumers creat ...
- For Advertisers, Social Nets' Real Power Is Individual, Not Collective
On Media, Diane Mermigas - Monday, May 18, 2009
Fascination with social media discounts the ultimate power individual consumers have ov ...
- Can Media Cos. Survive A Stress Test?
On Media, Diane Mermigas - Monday, May 11, 2009
The advertising upfront could yield the most convincing evidence yet of recedi ...
- Will Content Success Elude A Post-AOL Time Warner?
On Media, Diane Mermigas - Monday, May 4, 2009
So many of the merger assumptions for a successful AOL Time Warn ...