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MediaPost Editor-At-Large Barbara Lippert ( covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Roger's Tree House: No Girlz Allowed in Mad Blog on 09/24/2014

    Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of the Ray Rice and Adrian Peterson domestic abuse scandals.

  • The Apple Has Two Faces -- Actually, 11 in Mad Blog on 09/10/2014

    Apple gave us some bright shiny objects to focus on during one of the grimmest news days in recent memory, with a ghastly tape of a girlfriend-beating playing on a loop all day, and the prospect of world-ending iTrouble (Iraq, Isis) pushing out local election coverage everywhere.

  • Nudes Flash: It Could Happen To You in Mad Blog on 09/04/2014

    On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just write themselves. The New York Daily News proclaimed the unveiling of the massive photo hacking scandal as "Bad Nudes for us All!," and called it a "Flesh Mob!"

  • The Few, The Proud, The Uber in Mad Blog on 08/28/2014

    Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation into a Task Rabbit economy. (But one with lots of cabs.)

  • The Perfect Viral Storm in Mad Blog on 08/20/2014

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and been left in the dust by some other, hotter, social media trend. But this ice bucket thing sure has legs.

  • From Shark Week To Snark Week  in Mad Blog on 08/14/2014

    At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic played by Tracy Morgan, gives Kenneth -- the hyper-dutiful blue-blazered intern -- some advice. "Live every week like it's Shark Week," Jordan tells his mentee, gravely. That's pretty funny advice, and in any context, Shark Week gets a laugh.

  • Real Housewives: Ladies Who Launch  in Mad Blog on 08/06/2014

    As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it be, therefore, that as an expression, "jump the shark " has perhaps jumped the shark?

  • Viagra In An Age Of Sarcasm in Mad Blog on 07/30/2014

    "This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more can't-win-for-losing, than showing these winky male actor-types preparing for a little "action" in a Viagra ad?

  • Iron Ladies -- And Women In A Bind in Mad Blog on 07/18/2014

    Ever since the presidential election of 2012, when female voters brought the win home for Barack Obama, Republicans have acknowledged that they might need help on the female sensitivity/language front. (Binders full of women joke goes here.) This week, in preparation for the 2016 election, there was another series of unfortunate incidents concerning language and women.

  • Smut, Drugs, Yachts, And The Death Of The Middle Class: A Light Opera in Mad Blog on 07/11/2014

    A film noir for the digital age: a prostitute (a.k.a. "sex worker") was arrested in connection with the death of a Google executive from a heroin overdose after a late-night assignation on his yacht.

Comments by Barbara All comments by Barbara

  • Roger's Tree House: No Girlz Allowed by Barbara Lippert (Mad Blog on 09/24/2014)

    Yes, Adrian, agreed. I thought the worst part was the dragging, and then leaving her FACE DOWN, and kicking her leg out of the way. He should have picked her up, cradled her in his arms, and run for help! Then, to add insult to injury, she was arrested along with him, and everyone is trying to claim that she provoked it. Then at that sham NFL hearing, they made HER appear at his side, and she APOLOGIZED for her part in the actions. He never apologized to her, only the team. That was brutal to watch, too.

  • Roger's Tree House: No Girlz Allowed by Barbara Lippert (Mad Blog on 09/24/2014)

    I thought it was going to create a watershed moment for understanding gender violence. Instead, it turned into a defense of how to raise a child with punishment. Paterson's mother came out to defend him saying hitting the kid is a way of expressing love. And somehow, in my completely inexpert armchair analysis, I think that Peterson, since he does not live with his kids, somehow wants to be known to them, wants leave a "mark." He has to be reeducated about how to do that in a positive way.

  • Roger's Tree House: No Girlz Allowed by Barbara Lippert (Mad Blog on 09/24/2014)

    Tracy- thanks for your comment. In fact, when compared with the general population, there are fewer problems with the NFL. But obviously they are constantly in the media glare. Therefore, Goodell should have learned a way to deal with these things-- so that a guy who smokes marijuana is benched for a year but a guy who knocks his fiancé unconscious loses only two games? They need a coherent policy. And with every cover-his-ass move he makes, he digs himself in deeper.

  • Roger's Tree House: No Girlz Allowed by Barbara Lippert (Mad Blog on 09/24/2014)

    That's true, George. Let's not forget Nike and Tiger Woods: Too Big to Fail!

  • A Voyage To Uranus by Bob Garfield (Garfield at Large on 09/22/2014)

    Great that Publicis is doing a leap frog (so to speak.) I had heard ( I"m not making this up) that until last year the whole network was on Lotus Notes.

  • The Apple Has Two Faces -- Actually, 11 by Barbara Lippert (Mad Blog on 09/10/2014)

    Ruth-- I think you're on to something. in that people might use it just as a wallet.

  • The Apple Has Two Faces -- Actually, 11 by Barbara Lippert (Mad Blog on 09/10/2014)

    James Coakley-- you are right, of course, they were reinterpretations of existing products that made them thinner and richer. Good point. My larger point was that the basis of the smart watch has been in use for more than 100 years, and hundreds of years in the form of a pocket watch, so there's some atavistic meaning to the original thing.

  • The Apple Has Two Faces -- Actually, 11 by Barbara Lippert (Mad Blog on 09/10/2014)

  • Who's Afraid Of The Big, Bad Algorithm? Twitter Users! by Catharine P. Taylor (Social Media Insider on 09/05/2014)

    Thanks for the shout-out, CPT! And I love when the Social Media Insider gets snide. And, oh, right, I agree with you 100%!

  • The Genius Glut by Bob Garfield (Garfield at Large on 09/02/2014)

    Genius column.

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