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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • If You're Happy And You Know It, Stuff Your Face in Mad Blog on 11/26/2014

    With the big gobble-gobble weekend approaching, it's probably a great time for Weight Watchers to debut this new 60-second spot, timed for prime family viewing on our first Post-Turkey Sunday. (AKA, when the stuffing hits the fan.)

  • Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? in Mad Blog on 11/20/2014

    "Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with myself.

  • Rear Window: Have You Seen Kim K's Assets? in Mad Blog on 11/13/2014

    No, it didn't break the Internet. And sorry, you can't unsee that impossibly large, oiled-up, whiskey-colored double spheroid that can stand in for so many things. I refer, of course, to the unexpected, slightly surreal images of Kim Kardashian West, cover star of Paper magazine's Winter 2014 "Break the Internet" issue.

  • Once Bitten, Twice Shy: DirecTV And The Movember Reveal in Mad Blog on 11/06/2014

    Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention that November is Men's Health Awareness Month.

  • Selling T-shirt Feminism: Whose F-Bomb Is It, Anyway? in Mad Blog on 10/30/2014

    I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely say that with "Potty-Mouthed Princesses Drop F-Bombs for Feminism" by FCKH8.com, which has been buzzed about in social media for the last week, the trend has reached bottom. That would be dead bottom, south of Honey Boo Boo.

  • Being The Change, Seeing The Change -- And Not Shutting Up in Mad Blog on 10/23/2014

    These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom you use. Just do the work. The work is all that counts."

  • Poached Eggs And The New Corporate Toast in Mad Blog on 10/16/2014

    Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something women. To me, it sounded straight out of The Onion.

  • Jerry And The Terrible, Horrible, Very Bad Clio in Mad Blog on 10/09/2014

    "I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio at the 55thAnnual Clio Awards gala in New York City. Known for his observational humor, Seinfeld seemed a little out of character with this sudden turn to truthy sarcasm.

  • Transparent: The Mommas And The Poppas in Mad Blog on 10/03/2014

    Although I am an Amazon Prime subscriber of long standing, I am spiritually in solidarity with my friends in publishing who boycott the drone-happy company for its brutal, some say monopolistic, business tactics when it comes to selling books. So I justified checking out "Transparent," the new TV series now streaming on Amazon Prime, the way a PETA-person might defend wearing vintage fur, on the theory that those pelts were killed a long time ago.

  • Roger's Tree House: No Girlz Allowed in Mad Blog on 09/24/2014

    Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of the Ray Rice and Adrian Peterson domestic abuse scandals.

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