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MediaPost Editor-At-Large Barbara Lippert ( covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Nasty Men, Napping Women in Mad Blog on 10/21/2016

    Though Donald Trump has repeatedly and publicly spurned the idea of "debate prep" as something weak that only a corrupt, upper-crusty woman who needs naps would indulge in, something changed by the third debate. That's when it became clear that the Republican nominee must have indeed done some prep work, because he clearly benefited from it.

  • Failed, Female & Fallen: Trump's 'Dangerous' Commercial in Mad Blog on 10/14/2016

    "Why is Trump running commercials on CNN?" a friend asked me a couple of days ago. I wouldn't presume to speak for the Republican Presidential contender's media buying strategy, but my first guess was that his camp was running negative ads about Hillary on CNN for the same reason that every political campaign runs negative ads: because they work.

  • Sex, Lies And Videotape: The Week In Trump in Mad Blog on 10/07/2016

    Donald Trump appeared offended by the notion that anyone might think his appearance at a town hall in New Hampshire was in any way preparation for the next debate. He seemed to react to the very idea of "preparation" as if it were somehow weak, female, and had cooties.

  • Dealing With All The isms: Can Advertising Lead The Way?  in Mad Blog on 09/30/2016

    "Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it?

  • 'How Many Words Per Minute Do You Type?' -- And Other Debate Questions For Clinton in Mad Blog on 09/23/2016

    He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as the host of his "Between Two Ferns" show on, Zach Galifianakis could also perhaps stand in for Hillary Clinton's opponent in debate prep.

  • Statin Island: Trump Visits The Land Of Oz in Mad Blog on 09/15/2016

    "Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white papers holding his medical information over his head.

  • Make American Great Again -- Banish People!  in Mad Blog on 09/01/2016

    "Forget all those variations on tiresome aviation ad cliches like offers of extra leg room or better WiFi," said the CMO of American Airlines in my mind, in a statement that I am making up.

  • Ad Theft: An Issue Facing The Nation -- And The Facebook in Mad Blog on 08/19/2016

    This summer, as the movie industry stumbles, suffering from a very painful case of "sequelitis," and "A Star is Born" (the fourth version) and "Groundhog Day" (the movie) are adapted for Broadway, it's clear that Groundhog Day-like reboots are increasingly replacing that much riskier notion: the idea of funding, nurturing, and believing in a (choke) completely original concept.

  • The Heist: How CAA Cracked Coca-Cola (And Ovitz Forgot To Negotiate A Fee!) in Mad Blog on 08/11/2016

    It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating away at our emotions and brains these days -- a numbing stream of analysis and coverage of mad bullies, deluded manipulators, and even reality-deniers. For relief, I eagerly cracked open the newly published doorstop-sized book "Power House: The Untold Story of Hollywood's Creative Artists Agency."

  • A Coach Who Has Never Flown Coach: Kevin Roberts And The Women in Mad Blog on 08/05/2016

    There is a referendum on gender happening in advertising. Painful as it is, the good news is that lately, progress is occurring at the speed of the 24/7 news cycle, rather than in fits and starts. That's only because male agency leaders have learned from previous humongous PR disasters.

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