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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?  in Mad Blog on 04/21/2015

    Any episode that offers quality time with Joan, Betty, Sally, and Peggy gets my two opposable thumbs up -- way up.

  • Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'  in Mad Blog on 04/14/2015

    What? The waitress is back, and Fugue State Don is still chasing her? Listen, Weiner, we have precious little time left. And although we know you love this dream stuff (you wrote the never-ending Tony-in-a-coma episodes in "The Sopranos," too) we find these Johnny-come-lately cipher figures mighty irritating.

  • Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?  in Mad Blog on 04/07/2015

    Though we would like it to be, "Mad Men" is not really about advertising. Instead, it's about the death of the American Dream, using advertising as the come-hither window through which to watch the wreckage.

  • Is The Joke On Us? Trevor Noah And 'The Daily Show' in Mad Blog on 04/01/2015

    Did Jon Stewart hire Trevor Noah to replace himself as host of "The Daily Show" because they both identify as male persons with two first names? That's as good a question as any to start plumbing this mystery inside an enigma wrapped in a riddle within the general "WTF?" that is the Noah hire.

  • The 'Mad Men' Set-Up: How Will We Deal? in Mad Blog on 03/26/2015

    "Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As I mentioned last week in my maudlin musings, I'm obsessed with -- but also somehow anxious and fearful about -- the finish. It doesn't help that after viewing the season opener at a party at the Museum of Modern Art in New York last week, Andy Cohen of Bravo fame told "The New York Times" that the first episode back is "dark -- a real wrist-slasher."

  • 'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper? in Mad Blog on 03/18/2015

    "Drunk Executive Barfs at Bergdorf's," read a recent headline on Page Six of the "New York Post." Why was this story so sticky, getting picked up online and in print all over the world? Four words: Just like "Mad Men"!

  • The Apple Gold Standard: Think Rich, Bitch in Mad Blog on 03/11/2015

    Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? Well, soon early-ish adopters will be causing similar levels of annoyance by going around town yelling into their wristwatches.

  • Dakota, Isis, And 50 Shades Of Cray-Cray in Mad Blog on 03/04/2015

    Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all over the Internet. But not for the expected reason: her role as Anastasia Steele, the nave college student and virgin in the movie "50 Shades of Grey."

  • The Oscar And The Helix: Changing The Academy's DNA in Mad Blog on 02/25/2015

    Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a stiff old gold guy to do?

  • Cadillac: Walk Softly And Carry Your Stick-Shift? in Mad Blog on 02/19/2015

    "It is not the critic who counts" is the opening line for this new and unexpectedly highfalutin' Cadillac spot, which breaks at the Oscars this Sunday. So I guess as a critic, I'm out.

Comments by Barbara All comments by Barbara

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog on 04/21/2015)

    Cynthia A-- you bring up a good point about Joan. Unlike Peggy, who is maybe 10 years younger but a diffeent generation, Joan really does operate by giving men the power, which is upsetting by modern standards. But that's who she is. I don't know abou tthis romance with RIchard-- he seems quite controlling. And another thing that was interesting-- in the "firting" with Sally's friend. he bragged for the first time ever that he lived in a penhouse after she asked him specifcially-- when he no longer did.

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog on 04/21/2015)

    Thanks, Nancie! Wow, the things we learn. In fact, the idea that that one in the Met is from 1976 makes perfect sense to me. I thought Janie (the brilliant costume designer) got a little ahead of herself dressing him like that in 1970, even if he was attempting to be dressed up. Elephant bells and round glasses, maybe? 

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog on 04/21/2015)

    Tom-- Great point about NAABP! Could never understand that either.  But much had changed in terms of langauage by 1970.  I agree with Susan that teens in Westchester then would have said "black" or "Afro-American."Then I remember in the early 90s when  "African-American" replaced it. 

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog on 04/21/2015)

    yes, Susan--  loved the room service order as well. One thing I didn't have room to get into about Joan-- WTF is she still doing in that same apartment, with her mother?  She certainly has the money to buy a spectacular place for her son and herself, and a smaller one close by for her mom.For that matter, she could also easily afford a full time nanny. Wassup with her on the domestic front?(Obvs they showed the struggle with the sitter as a way to dramatize the potential problems with Richard. But it makes no sense!) 

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog on 04/21/2015)

    Larry--thanks for the pop culture reminders. Some of it seemed like the American Beauty version of the Brady Bunch-- so much orange, and  Bobby went off to watch it as his mother threw his toy gun in the garbage.One cavil: when Glen defended his choice of enlisting, he mentioned the word "Negroes." I don't think teenagers from Weschester who went to tony private schools used that word in 1970. It would have been "Afro-American" (before it got changed to African American) or "black." What do you think? 

  • Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog on 04/21/2015)

    Good point, Ruth. I think Dick Whitman was the guy who pursued Diana. Not sure Don can go back there if he wants to have a relationship with his kids. Dick Whitman is the horribly damaged whorechild.So many people are speculating about how he's going to die. (Diana comes back to kill him?)  I really don't have any ideas, but I'm not encouraged. While I understand Tom Messner and Dean Fox, I gotta beleive that the final four episodes will be amazing. This one returned to a nice blend of advertising and private drama. I think it will end just as it began: with Don sitting alone at a bar.  How about you?

  • Episode 709: 'She's My Mother/She's My Sister/She's My Waitress' by Barbara Lippert (Mad Blog on 04/14/2015)

    the Megan scenes were absolutely overwrought-- and took too much time. I know Julia Ormond is French, but the accent she puts on sounds like pure Pepe le Peu. and that line, "Bring CAAASH" was a cartoon. I wonder if her line about worrying the Megan got gonnorhea from Don will come up again? 

  • Episode 709: 'She's My Mother/She's My Sister/She's My Waitress' by Barbara Lippert (Mad Blog on 04/14/2015)

    The thing about Peggy is a great point, Jonathan. I didn't have room to get into it, but last week referred to the "three women" a man needs in his life. And there were all different possible threesomes with Pima, the omniversous. Obviously, Stan's nurse girlfriend was jealous, and injected herself into the action. Pima put down the girlfriend sayins she as "overdeveloped" and that she diddn't trust Stan. (Nor should she!) Stan was delighted with the attention he got from Pima, and when his gf snuggled up to him in bed -- a parallel of Diana putting her head on Don's shoulder-- he looked like he has some sorting out to do. I'm not sure that Peggy wants to have sex with Stan. But of course she wants to be known as the boss-- and Pima misread that. Still, I do believe she was as digusted with Pima's coming on to her as Megan was with Harry.

  • Episode 709: 'She's My Mother/She's My Sister/She's My Waitress' by Barbara Lippert (Mad Blog on 04/14/2015)

    Jonathan-- I agree that this episode was treading water. Did nothing to move the action ahead. But Weiner always does this in mid-season. Not much happens till the last two episodes, and mostly in the last 10 minutes!Claudia-- you are correct about Peggy's baby. But I think she's grown a lot. She was the only one who saw the omni sexual Pema as a hustler. And was pretty clear eyed about it. 

  • Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me? by Barbara Lippert (Mad Blog on 04/07/2015)

    Oh, wow, Maddy Mud! I did not notice that. It was odd that he was missing for most of the first part of the final season, and his story got so much time in this one. He was choosing evil. Could be!

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