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MediaPost Editor-At-Large Barbara Lippert ( covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Poached Eggs And The New Corporate Toast in Mad Blog on 10/16/2014

    Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something women. To me, it sounded straight out of The Onion.

  • Jerry And The Terrible, Horrible, Very Bad Clio in Mad Blog on 10/09/2014

    "I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio at the 55thAnnual Clio Awards gala in New York City. Known for his observational humor, Seinfeld seemed a little out of character with this sudden turn to truthy sarcasm.

  • Transparent: The Mommas And The Poppas in Mad Blog on 10/03/2014

    Although I am an Amazon Prime subscriber of long standing, I am spiritually in solidarity with my friends in publishing who boycott the drone-happy company for its brutal, some say monopolistic, business tactics when it comes to selling books. So I justified checking out "Transparent," the new TV series now streaming on Amazon Prime, the way a PETA-person might defend wearing vintage fur, on the theory that those pelts were killed a long time ago.

  • Roger's Tree House: No Girlz Allowed in Mad Blog on 09/24/2014

    Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of the Ray Rice and Adrian Peterson domestic abuse scandals.

  • The Apple Has Two Faces -- Actually, 11 in Mad Blog on 09/10/2014

    Apple gave us some bright shiny objects to focus on during one of the grimmest news days in recent memory, with a ghastly tape of a girlfriend-beating playing on a loop all day, and the prospect of world-ending iTrouble (Iraq, Isis) pushing out local election coverage everywhere.

  • Nudes Flash: It Could Happen To You in Mad Blog on 09/04/2014

    On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just write themselves. The New York Daily News proclaimed the unveiling of the massive photo hacking scandal as "Bad Nudes for us All!," and called it a "Flesh Mob!"

  • The Few, The Proud, The Uber in Mad Blog on 08/28/2014

    Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation into a Task Rabbit economy. (But one with lots of cabs.)

  • The Perfect Viral Storm in Mad Blog on 08/20/2014

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and been left in the dust by some other, hotter, social media trend. But this ice bucket thing sure has legs.

  • From Shark Week To Snark Week  in Mad Blog on 08/14/2014

    At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic played by Tracy Morgan, gives Kenneth -- the hyper-dutiful blue-blazered intern -- some advice. "Live every week like it's Shark Week," Jordan tells his mentee, gravely. That's pretty funny advice, and in any context, Shark Week gets a laugh.

  • Real Housewives: Ladies Who Launch  in Mad Blog on 08/06/2014

    As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it be, therefore, that as an expression, "jump the shark " has perhaps jumped the shark?

Comments by Barbara All comments by Barbara

  • Poached Eggs And The New Corporate Toast by Barbara Lippert (Mad Blog on 10/16/2014)

    All great points, peeps. There's another overarching problem: the idea that the 80 hour work week is simply "how we do it" and everyone has to accommodate to it. Not sure what it's going to take to break that.

  • Poached Eggs And The New Corporate Toast by Barbara Lippert (Mad Blog on 10/16/2014)

    Can you imagine in advertising if certain CDs pick certain women for prime projects because they know they've "frozen?"

  • Kick(start)ed In The Gut by Bob Garfield (Garfield at Large on 10/13/2014)

    Greatest ad for your Kickstarter ever. Include the link?

  • Jerry And The Terrible, Horrible, Very Bad Clio by Barbara Lippert (Mad Blog on 10/09/2014)

    Becky Swanson-- I totally agree that his timing and delivery was spot on-- one of his best stand up performances ever. And he is always prepared. I think I stated that. I agree with you about Whoopi. Celebrity-culture worship.

  • Jerry And The Terrible, Horrible, Very Bad Clio by Barbara Lippert (Mad Blog on 10/09/2014)

    Doug-- I see what you're saying, and indeed, he did create the sitcom for the ages with Seinfeld. But I've got to say that his post-Seinfeld work reflects a certain kind of smug sensibility that just sets me off. (And that doesn't happen with Larry David. He's right out there about his miserable-ness.)The funniest moment in "Comedians in Cars' was when he visited with Mel Brooks and Carl Reiner, who have dinner together every night, and Jerry was sort of asking for validation, and Mel Brooks said, "You know who's funny? That guy Louis CK. You should look into his work. " or something like that. everybody was kidding, ostensibly.

  • Jerry And The Terrible, Horrible, Very Bad Clio by Barbara Lippert (Mad Blog on 10/09/2014)

    Genius, Ruth. Let me rethink this!

  • Jerry And The Terrible, Horrible, Very Bad Clio by Barbara Lippert (Mad Blog on 10/09/2014)

    I agree, Tom. For David, the irony was about himself, and how he didn't deserve it. For Seinfeld, it was embarrassment over getting a "special" Clio and not a real one.

  • Transparent: The Mommas And The Poppas by Barbara Lippert (Mad Blog on 10/03/2014)

    Jim-- yes, a trans lioness! but we see as the series progresses that he wants to ground himself in his family, but they need grounding more than he does. It seems particularly difficult for his son to accept. One of the trans friends tells him that most trans people are no longer speaking to their families in 5 years. Sad state!

  • Roger's Tree House: No Girlz Allowed by Barbara Lippert (Mad Blog on 09/24/2014)

    Yes, Adrian, agreed. I thought the worst part was the dragging, and then leaving her FACE DOWN, and kicking her leg out of the way. He should have picked her up, cradled her in his arms, and run for help! Then, to add insult to injury, she was arrested along with him, and everyone is trying to claim that she provoked it. Then at that sham NFL hearing, they made HER appear at his side, and she APOLOGIZED for her part in the actions. He never apologized to her, only the team. That was brutal to watch, too.

  • Roger's Tree House: No Girlz Allowed by Barbara Lippert (Mad Blog on 09/24/2014)

    I thought it was going to create a watershed moment for understanding gender violence. Instead, it turned into a defense of how to raise a child with punishment. Paterson's mother came out to defend him saying hitting the kid is a way of expressing love. And somehow, in my completely inexpert armchair analysis, I think that Peterson, since he does not live with his kids, somehow wants to be known to them, wants leave a "mark." He has to be reeducated about how to do that in a positive way.

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