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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Ad Theft: An Issue Facing The Nation -- And The Facebook in Mad Blog on 08/19/2016

    This summer, as the movie industry stumbles, suffering from a very painful case of "sequelitis," and "A Star is Born" (the fourth version) and "Groundhog Day" (the movie) are adapted for Broadway, it's clear that Groundhog Day-like reboots are increasingly replacing that much riskier notion: the idea of funding, nurturing, and believing in a (choke) completely original concept.

  • The Heist: How CAA Cracked Coca-Cola (And Ovitz Forgot To Negotiate A Fee!) in Mad Blog on 08/11/2016

    It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating away at our emotions and brains these days -- a numbing stream of analysis and coverage of mad bullies, deluded manipulators, and even reality-deniers. For relief, I eagerly cracked open the newly published doorstop-sized book "Power House: The Untold Story of Hollywood's Creative Artists Agency."

  • A Coach Who Has Never Flown Coach: Kevin Roberts And The Women in Mad Blog on 08/05/2016

    There is a referendum on gender happening in advertising. Painful as it is, the good news is that lately, progress is occurring at the speed of the 24/7 news cycle, rather than in fits and starts. That's only because male agency leaders have learned from previous humongous PR disasters.

  • Trump's Bump: The Scary Appeal Of The Authoritarian Father in Mad Blog on 07/28/2016

    Trump's persistent stickiness in the polls shows that we are hardly one nation, indivisible, with liberty and justice for all. Rather, we are two warring tribes, hugely divided. And now more than ever, each side preaches mostly to its own chorus.

  • The Ladies And The Trump  in Mad Blog on 07/21/2016

    In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements of infighting, intrigue and betrayal.

  • All Women, No Bots: The New Bridges Of Ashley Madison County in Mad Blog on 07/15/2016

    Perhaps I'm not the right audience for these new Ashley Madison commercials, since I hold the (judgy, puritanical, overly binary?) belief that committed relationships are infinitely better without cheating. But I will say that these three new spots -- delicate, wistful, illustrating that flicker of desire at the prospect of connection with an attractive stranger -- class up the joint.

  • The Media Is Unmediated - And The Revolution Will Be Live Streamed in Mad Blog on 07/08/2016

    Earlier this week, my Verizon Fios, my lifeline, the light of my life, the fire of my writing (such as it is) died. Over the next four days, I experienced all the stages of tech-support grief, except that such grief ends with powerlessness instead of acceptance.

  • Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign in Mad Blog on 06/30/2016

    Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they stump around the country on the campaign trail. I refer, of course, to Seth Rogen and Amy Schumer, two comedy and movie stars who got paired up last February as conservatively dressed representatives of the "Bud Light Party."

  • Attractive Women and Models Only: The Trouble With Cannes -- And Advertising  in Mad Blog on 06/24/2016

    The Cannes Lions International Festival of Creativity, which wraps this weekend, has been slammed this year by the same age-old industry problem: sexism and misogyny.

  • Positively Swedish: A Ring, A Nose, A Hasselblad, And Thou in Mad Blog on 06/16/2016

    Given all the random horror happening in the world lately, I decided to focus on something easy, and perhaps, even pleasing, this week: a well-made TV spot. Remember those?

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