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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • The Mythmaker In The White House: Jackie And History in Mad Blog on 12/09/2016

    "Jackie," a movie starring Natalie Portman, is a luminous, visual tone poem that covers our previously unknowable First Lady in the compressed week or so after the JFK assassination on Friday Nov. 22, 1963.

  • Marketing By Fiat: Cialis Santa And The Real Fizzle in Mad Blog on 12/02/2016

    Is there anything cheesier than a "naughty" Santa? Well, yes. The Fiat "Black Friday Event" commercial manages to pack in so many sexist, culturally tone-deaf, throwback, and cringe-making elements in 30 seconds that it's hard to know where to begin.

  • Dealing With All The isms: Can Advertising Lead The Way?  in Mad Blog on 11/23/2016

    "Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it?

  • The Catastrophe Of Divorce -- And Other Post-Election Fixations in Mad Blog on 11/18/2016

    I'm in search of my new content happy place, where I can stream and binge in a gentler, kinder, more carefree fictional universe. So why not start with "Divorce"?

  • President. Elect. Trump.  in Mad Blog on 11/11/2016

    He loved the chase. He loved the adulation of the crowds. He did it on a fluke. He never thought he'd win.

  • Lifting The Lid On Old Bro-Dom: Tales Of The 3% Conference in Mad Blog on 11/04/2016

    Let's face it: The year hasn't been great for men or women, in politics or advertising. Throughout this election period, we've seen the return of time-worn gender stereotypes and divides as we attempt to lift the lid on old bro-dom, which is a stubborn institution. It awakens fury on both sides.

  • Let's Send The Trivago Guy Packing in Mad Blog on 10/28/2016

    Did you ever consider how much viewers, now stuck observing the final stretch (and stench) of this mightily dispiriting election on TV, might appreciate the occasional smile that a clever and surprising commercial could bring?

  • Nasty Men, Napping Women in Mad Blog on 10/21/2016

    Though Donald Trump has repeatedly and publicly spurned the idea of "debate prep" as something weak that only a corrupt, upper-crusty woman who needs naps would indulge in, something changed by the third debate. That's when it became clear that the Republican nominee must have indeed done some prep work, because he clearly benefited from it.

  • Failed, Female & Fallen: Trump's 'Dangerous' Commercial in Mad Blog on 10/14/2016

    "Why is Trump running commercials on CNN?" a friend asked me a couple of days ago. I wouldn't presume to speak for the Republican Presidential contender's media buying strategy, but my first guess was that his camp was running negative ads about Hillary on CNN for the same reason that every political campaign runs negative ads: because they work.

  • Sex, Lies And Videotape: The Week In Trump in Mad Blog on 10/07/2016

    Donald Trump appeared offended by the notion that anyone might think his appearance at a town hall in New Hampshire was in any way preparation for the next debate. He seemed to react to the very idea of "preparation" as if it were somehow weak, female, and had cooties.

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