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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Being The Change, Seeing The Change -- And Not Shutting Up in Mad Blog on 10/23/2014

    These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom you use. Just do the work. The work is all that counts."

  • Poached Eggs And The New Corporate Toast in Mad Blog on 10/16/2014

    Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something women. To me, it sounded straight out of The Onion.

  • Jerry And The Terrible, Horrible, Very Bad Clio in Mad Blog on 10/09/2014

    "I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio at the 55thAnnual Clio Awards gala in New York City. Known for his observational humor, Seinfeld seemed a little out of character with this sudden turn to truthy sarcasm.

  • Transparent: The Mommas And The Poppas in Mad Blog on 10/03/2014

    Although I am an Amazon Prime subscriber of long standing, I am spiritually in solidarity with my friends in publishing who boycott the drone-happy company for its brutal, some say monopolistic, business tactics when it comes to selling books. So I justified checking out "Transparent," the new TV series now streaming on Amazon Prime, the way a PETA-person might defend wearing vintage fur, on the theory that those pelts were killed a long time ago.

  • Roger's Tree House: No Girlz Allowed in Mad Blog on 09/24/2014

    Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of the Ray Rice and Adrian Peterson domestic abuse scandals.

  • The Apple Has Two Faces -- Actually, 11 in Mad Blog on 09/10/2014

    Apple gave us some bright shiny objects to focus on during one of the grimmest news days in recent memory, with a ghastly tape of a girlfriend-beating playing on a loop all day, and the prospect of world-ending iTrouble (Iraq, Isis) pushing out local election coverage everywhere.

  • Nudes Flash: It Could Happen To You in Mad Blog on 09/04/2014

    On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just write themselves. The New York Daily News proclaimed the unveiling of the massive photo hacking scandal as "Bad Nudes for us All!," and called it a "Flesh Mob!"

  • The Few, The Proud, The Uber in Mad Blog on 08/28/2014

    Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation into a Task Rabbit economy. (But one with lots of cabs.)

  • The Perfect Viral Storm in Mad Blog on 08/20/2014

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and been left in the dust by some other, hotter, social media trend. But this ice bucket thing sure has legs.

  • From Shark Week To Snark Week  in Mad Blog on 08/14/2014

    At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic played by Tracy Morgan, gives Kenneth -- the hyper-dutiful blue-blazered intern -- some advice. "Live every week like it's Shark Week," Jordan tells his mentee, gravely. That's pretty funny advice, and in any context, Shark Week gets a laugh.

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