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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Labor, Cabinets, And Pieces Of Meat in Mad Blog on 02/17/2017

    Andy Puzder, we hardly knew ye. That is, before he withdrew his nomination as Secretary of Labor this week, we kinda/sorta knew him as the hard-charging Hardee's and Carl's Jr. guy.

  • The Super Bowl, Re-Politicized And De-Sexed in Mad Blog on 02/10/2017

    If you will indulge me, I'm going to go back to that ridiculous orgy of advertising that accompanied the football game last Sunday. I know many critics found the spots disappointing, lackluster, disconnected from the brand, etc. These are complaints we hear every year. Many of the protests this year said the ads were too political. Still, in all of the hashover, nobody seems to have noticed one breakthrough: No stupid sexist spots! Not a one!

  • The Trump-Free Bowl? in Mad Blog on 02/03/2017

    You'd think the Super Bowl, with its powerfully muscled teams of gargantuas pounding on each other, might provide the perfect diversion from the nonstop provocation of The Trump Show. That both sides would be eager for just such an escape. But if the lead-up to the Big Game this year is any indication, we just can't quit the divide.

  • 'Oh, Mare!' Another Exuberant Toss Of The Hat To Mary Tyler Moore in Mad Blog on 01/27/2017

    As thousands of impassioned, personal and emotional memorials pour in, we can agree that Mary Richards was much more than a sitcom character. She was a mirror and a walking Rorschach test (with a great set of L'Eggs) for one generation of TV-focused Americans -- and the next

  • American Carnage, Part 1: Trump And Pompomony in Mad Blog on 01/20/2017

    I wanted to write a lighthearted column about the pomp and ceremony of Trump's Inauguration Day -- you know, the clothes, the gaffes, the memes.

  • A Million Little Manila Envelopes: Truth, 'Compromat,' Fake News in Mad Blog on 01/13/2017

    President-Elect Trump's first formal press conference in months was a circus. In his defense, senior advisor Kellyanne Conway announced during an interview that we shouldn't listen to his words, but rather, look at "what's in his heart." There were no MRIs available, but this particular conference was loaded with both visual and verbal cues, some of them unintended, that we can plumb.

  • The Mysterious World Of Megyn Kelly in Mad Blog on 01/06/2017

    At an otherwise fractious and unpredictable time in American politics and media culture, former Fox anchor Megyn Kelly might be the only person around whose career planets are all aligned brilliantly, at this very moment.

  • A Brow-beaten Stiff: The Saga Of H&R Block in Mad Blog on 12/31/2016

    Sadly, 2016 has ended with a tsunami of unexpected celebrity deaths, each shocking and hard to process in its own way.

  • Property Brother: Trump Remakes The People's House in Mad Blog on 12/23/2016

    "I will be so presidential, you won't believe it," President-elect Trump famously said, regularly, over the course of his campaign. But that pivot has yet to arrive.

  • A Very Special, Treacle-Down, Holiday Message in Mad Blog on 12/16/2016

    Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete with gas lamps on the sides of the old cab, a Marlboro-Man type driver at the reins, and six mighty steeds.

Comments by Barbara All comments by Barbara

  • The Super Bowl, Re-Politicized And De-Sexed by Barbara Lippert (Mad Blog on 02/10/2017)

    I know.  Carl's Jr. Guy as Sec of Labor-- it sounds like a bad joke. He's not for increasingly hourly wages, all for robots, and obviously has tremendous respect for women. 

  • 'Oh, Mare!' Another Exuberant Toss Of The Hat To Mary Tyler Moore by Barbara Lippert (Mad Blog on 01/27/2017)

    it's in the one episode in which her parents come to visit. (so different from twentysomethings and their parents now!) the mom leaves and tells the dad to "remember to tak your pill." both Mary and her dad look up and say, "I will" at the same time. 

  • 'Oh, Mare!' Another Exuberant Toss Of The Hat To Mary Tyler Moore by Barbara Lippert (Mad Blog on 01/27/2017)

    That's a great point, Anne Marie, about the pay scale and the boss. I was mostly trying to point out that some women then expected to be assistants and work their way up, and on the way were qualified for the top jobs and did most of the work, without the title and power. 

  • American Carnage, Part 1: Trump And Pompomony by Barbara Lippert (Mad Blog on 01/20/2017)

    Ha! Thanks, Chuck. Haven't seen it , but from the promos, it looks freaky! 

  • The Magic Of Donald Trump by Joe Mandese (MediaDailyNews on 01/20/2017)

    Excellent piece, Joe.  To agree with Doug Ferguson (hi, Doug!) I was told by a magician that smart people really listen to the patter, so that it's easier to misdirect them. Emperor's New Clothes times kabillion. 

  • A Million Little Manila Envelopes: Truth, 'Compromat,' Fake News by Barbara Lippert (Mad Blog on 01/13/2017)

    Clint-- Thanks for commenting. I appreciate your readership. I realize we probably won't see eye-to-eye, but I'd like to respectfully respond. Isn't it a little ironic that Trump went around for years while Obama was president, saying he was "Illegitimate" because he wasn't born here? I believe the guy is too smart to have thought that the search for the birth certificate was anything but a stunt to get him talked about and embraced by the Tea Partiers. And he did it!  It gave him the momentum to run for office.The extreme right wing did nothing but shut Obama down and whine for the entire 8 years. And whether you agreed with his politics or not, he was a president with a fine, disciplined mind and ethic. Not one scandal. Even Trump has admitted that Russia hacked the election. And there's a reason he hasn't released his taxes. And that's just the tippy top of so many squirrely things going on. 

  • The Mysterious World Of Megyn Kelly by Barbara Lippert (Mad Blog on 01/06/2017)

    She told the poisoning story in her book. She also mentioned it could have been a stomach flu, but that was less likely. 

  • The Mysterious World Of Megyn Kelly by Barbara Lippert (Mad Blog on 01/06/2017)

    Thanks for the comments, everyone. I didn't get a chance to include what really bothered me about the timing of her book: she included the fact that Trump often offered gifts and stays to journalists (she turned them down and he got angry.) And also that he knew about her question in advance and tried, via Roger Ailes, to put the kibosh on it. And also, not incidentally, that she woke up the morning of hte debate feeling fine, and then had a weird driver who kept insisting on getting her coffee. She drank a bit of it and then got violently sick. Not enough to keep her off the moderation panel that night, but enough to keep a vomit bucket underneath the desk!Obviously, revealing any of this pre-election might have had an effect, especially when Trump made such a big deal about Donna Brazile letting Hillary know the topic of a question ahead of time.  She saved the info for a time when it would help her book sales. 

  • A Brow-beaten Stiff: The Saga Of H&R Block by Barbara Lippert (Mad Blog on 12/31/2016)

    Jeff. Ha. and true. I should have pointed out that the tiny, Pee Wee style suit hardly allows for donuts!

  • A Brow-beaten Stiff: The Saga Of H&R Block by Barbara Lippert (Mad Blog on 12/31/2016)

    FF, great point. Hope this let them eat cake tone does not continue. I hadn't even realized that "Donut" has the let 'em eat cake theme-- but perhaps donuts are ostensibly more democratic? ;-)

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