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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • The Apple Has Two Faces -- Actually, 11 in Mad Blog on 09/10/2014

    Apple gave us some bright shiny objects to focus on during one of the grimmest news days in recent memory, with a ghastly tape of a girlfriend-beating playing on a loop all day, and the prospect of world-ending iTrouble (Iraq, Isis) pushing out local election coverage everywhere.

  • Nudes Flash: It Could Happen To You in Mad Blog on 09/04/2014

    On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just write themselves. The New York Daily News proclaimed the unveiling of the massive photo hacking scandal as "Bad Nudes for us All!," and called it a "Flesh Mob!"

  • The Few, The Proud, The Uber in Mad Blog on 08/28/2014

    Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation into a Task Rabbit economy. (But one with lots of cabs.)

  • The Perfect Viral Storm in Mad Blog on 08/20/2014

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and been left in the dust by some other, hotter, social media trend. But this ice bucket thing sure has legs.

  • From Shark Week To Snark Week  in Mad Blog on 08/14/2014

    At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic played by Tracy Morgan, gives Kenneth -- the hyper-dutiful blue-blazered intern -- some advice. "Live every week like it's Shark Week," Jordan tells his mentee, gravely. That's pretty funny advice, and in any context, Shark Week gets a laugh.

  • Real Housewives: Ladies Who Launch  in Mad Blog on 08/06/2014

    As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it be, therefore, that as an expression, "jump the shark " has perhaps jumped the shark?

  • Viagra In An Age Of Sarcasm in Mad Blog on 07/30/2014

    "This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more can't-win-for-losing, than showing these winky male actor-types preparing for a little "action" in a Viagra ad?

  • Iron Ladies -- And Women In A Bind in Mad Blog on 07/18/2014

    Ever since the presidential election of 2012, when female voters brought the win home for Barack Obama, Republicans have acknowledged that they might need help on the female sensitivity/language front. (Binders full of women joke goes here.) This week, in preparation for the 2016 election, there was another series of unfortunate incidents concerning language and women.

  • Smut, Drugs, Yachts, And The Death Of The Middle Class: A Light Opera in Mad Blog on 07/11/2014

    A film noir for the digital age: a prostitute (a.k.a. "sex worker") was arrested in connection with the death of a Google executive from a heroin overdose after a late-night assignation on his yacht.

  • The Ephemeral Joy Of Fem-ertainment in Mad Blog on 07/03/2014

    While the oldish gray men of the Supreme Court delivered a decision in favor of Hobby Lobby this week that rattled, enraged and felt stifling to millions of independent grown-up women, by contrast, the current marketing zeitgeist for tween and teen girls is full of you-go-girl messages about building confidence and power.

Comments by Barbara All comments by Barbara

  • The Apple Has Two Faces -- Actually, 11 by Barbara Lippert (Mad Blog on 09/10/2014)

    Ruth-- I think you're on to something. in that people might use it just as a wallet.

  • The Apple Has Two Faces -- Actually, 11 by Barbara Lippert (Mad Blog on 09/10/2014)

    James Coakley-- you are right, of course, they were reinterpretations of existing products that made them thinner and richer. Good point. My larger point was that the basis of the smart watch has been in use for more than 100 years, and hundreds of years in the form of a pocket watch, so there's some atavistic meaning to the original thing.

  • The Apple Has Two Faces -- Actually, 11 by Barbara Lippert (Mad Blog on 09/10/2014)

    http://www.cnet.com/products/apple-watch/

  • Who's Afraid Of The Big, Bad Algorithm? Twitter Users! by Catharine P. Taylor (Social Media Insider on 09/05/2014)

    Thanks for the shout-out, CPT! And I love when the Social Media Insider gets snide. And, oh, right, I agree with you 100%!

  • The Genius Glut by Bob Garfield (Garfield at Large on 09/02/2014)

    Genius column.

  • Nudes Flash: It Could Happen To You by Barbara Lippert (Mad Blog on 09/04/2014)

    David-- I agree. They are not devastated. We don't have to cry tfor them. But my point is more that taking nude selifes has become an accepted part of life, and ordinary young women will get "slut shamed" for it by these horrible misogynistic online trolls. What I didn't say in the piece was that this person who was taking J.Law to task about her grooming said "she could grow corn in there." And all of his similarly late 40-s-early 50s male friends yukked it up. Some women, too. Total entitlement and compartmentalization when it comes to a) being used to being the "master of their domain" about porn imagery and B) not connecting their own teenaged daughters to the whole deal. this stuff goes get gross.

  • The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)

    Patrick-- there's another thing that makes the Uber experience different-- the car could be right near you, but have to go around backed-up one way streets, etc. that could take another 20 minutes. And because there are so many more taxis on the road, sometimes three yellow cabs can pass you by while you stand there waiting for your Uber.

  • The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)

    Under/over. Steve, that piece in the Boston Globe was heartbreaking. Hard to say, then, which is better, which is worse, if Medallion owners are scamming the drivers. Certainly, Uber drivers in NYC do much better financially than medallion drivers. And they do much better than most Uber drivers in the rest of the county, who are happy to have even a shittily paying job, one of several they have to cobble together, if it means they can make their own hours and be their own bosses. It's just hard to see this happening once again-- Uber will go public, make another fortune for the 3 %, off shore whatever administrative jobs they may have, and start squeezing the drivers more and more on pay.

  • The Perfect Viral Storm by Barbara Lippert (Mad Blog on 08/20/2014)

    Here's a wonder: https://www.facebook.com/video.php?v=763101570421489

  • Time For A Happy Ending? by Bob Garfield (Garfield at Large on 08/25/2014)

    Emit! I get it. Bravo, really. Compromising editorial integrity means fewer readers means unhappy advertisers, period. This is a road to extinction. So sad.

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