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MediaPost Editor-At-Large Barbara Lippert ( covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Weathering Advertising Week: Advertising For Good? in Mad Blog on 10/01/2015

    "(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week -- it's an industry in transition, after all! Still, lifting the lid on tough issues in a communal atmosphere can't hurt.

  • Clean Diesel, The Pope, And VW's Big Cheat in Mad Blog on 09/25/2015

    Earlier this week, the Environmental Protection Agency broke news about a shocking corporate deception: that Volkswagen, the world's second-largest carmaker, deliberately rigged software for its diesel cars sold in the U.S. so they could pass tough emissions tests -- while, during normal driving conditions, actually emitting up to 40 times more pollution than legally allowed.

  • Battle Of The TV Republican Stars: Cage Match Division in Mad Blog on 09/18/2015

    CNN's "Battle of the Network Star Republicans /Part Deux" turned out to be an unexpectedly long, and strange, political/pop cultural/TV mashup. So many flashes of this "debate" seemed to suggest other TV moments -- from sitcoms to reality programming -- that I'm just going to riff on all that the show suggested.

  • Finding Stephen: The Colbert Nation Sweeps in Mad Blog on 09/09/2015

    It was hardly a perfect 60-something minutes, but I mostly loved Colbert's "Late Show" debut. I know that not everyone did, and some even found it boring and predictable. But I think some of the tension came from the fact that it was a new, post-cable Colbert, on an old, old network, and he and his writers couldn't decide whether to serve or slay (or just lightly satirize) the network beast.

  • On VW's Golden Pond: The Shock Of The Old in Mad Blog on 09/03/2015

    It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She wrote, "I love these! Have you seen them?"

  • Freud, Goethe, And The Bookshelf: The Ikea Papers in Mad Blog on 08/27/2015

    Is there anything more analog than a catalogue, thudding its way to your mailbox or doorstep? Indeed, the release last year of Restoration Hardware's astounding 17-pounder seemed counterintuitive, if not downright arrogant. It caused howls of protest among recipients who saw its distribution as a perverse and wasteful move.

  • The Trumpman Show: The Pugnacious Prince Of Bel-Hair  in Mad Blog on 08/20/2015

    Donald "Ratings Machine" Trump seems to have found his political groove. He is the Golden Boy, currently owning the airwaves, social media, and the polls, and even performing miracles -- like getting the American electorate interested in politics.

  • Two Weddings And A Meryl (Streep) in Mad Blog on 08/06/2015

    What makes the idea of aging rockers -- with flying hair extensions, tons of smudged eyeliner, and fingers full of gypsy rings -- seem so viscerally unappealing and cringe-inducing? Or is that just my own ageism and prejudice showing? Surely it must have something to do with rock's inevitable suggestion of -- and link to -- sex, drugs, and youth.

  • Just Like Buddy Holly & The Rain People: Road Trips From Hell?  in Mad Blog on 07/29/2015

    It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in real time, and b) every now and then a TV commercial popped up that was so clever, surprising, strikingly beautiful, or funny that it became the subject of next-day water-cooler chatter? (Now, I guess that would be cappuccino/Red Bull/Nature-Valley-bar chat.)

  • Chasing Amy: Is 'Trainwreck' Bad for Women? in Mad Blog on 07/23/2015

    I'm a big fan of "Inside Amy Schumer," the Comedy Central show that was just nominated for seven Emmys. But "Trainwreck," her new movie, reinforces every lame stereotype that the "IAS" writers have worked so hard to satirize.

Comments by Barbara All comments by Barbara

  • Weathering Advertising Week: Advertising For Good? by Barbara Lippert (Mad Blog on 10/01/2015)

    Mr. Jim English-- please get in touch with me at Thanks!

  • Weathering Advertising Week: Advertising For Good? by Barbara Lippert (Mad Blog on 10/01/2015)

    Jonathan-- yes, yes, and yes.  Claudia-- yes!

  • Clean Diesel, The Pope, And VW's Big Cheat by Barbara Lippert (Mad Blog on 09/25/2015)

    Alan-- Yes, that peanut exec who was sentenced to 28 years in prison for covering up a salmonella problem is an interesting case. Then there was the GM thing with ignition that killed 100 people that GM covered up.This is different-- more than a deliberate cover up, it was an intentional cheat from the very start.. We don't know how many people were injured over the years by toxins released in the atmosphere from these diesel cars. It was all part of a rush on VW's part to surpass Toyota sales in the U.S. It will be interesting to see if anyone goes to prison. 

  • Thanks Tyler by Joe Mandese (RTBlog on 09/22/2015)

    what Adrienne said. 

  • Why Does Randall Rothenberg Still Have a Job? by Ari Rosenberg (Online Publishing Insider on 09/10/2015)

    Sadly, users are taught to flick away online ads immediately, as if they are some sort of mosquito ( if they they have not already blocked them.) And they usually deserve the flicking. I like the idea of fewer ads served at a much higher cost. 

  • On VW's Golden Pond: The Shock Of The Old by Barbara Lippert (Mad Blog on 09/03/2015)

    Dean, I agree with you about the leering part. It would absolutely be objectionable if it were reversed. and then there's one of them embarrassing the kid by saying, "Do you like cooguhz?" Takes some of the creepy sting out , since it sounds like a cross between the animal and "geezers."

  • Metamurder by Bob Garfield (Garfield at Large on 08/31/2015)

    say it, brother.

  • Freud, Goethe, And The Bookshelf: The Ikea Papers by Barbara Lippert (Mad Blog on 08/27/2015)

    George-- Surely you jest! The whole point is how ponderous and tedious the German is, no? 

  • The Trumpman Show: The Pugnacious Prince Of Bel-Hair by Barbara Lippert (Mad Blog on 08/20/2015)

    Yeah, the Donald constantly brags about the Wharton School, but he spent his first two years at Fordham (which is a good school, but he never mentions it.) And he got into Penn via connections. And when he was at his lowest point of declaring various banktruptcies , he got an inheritance from daddy Fred of over one million. And as they said of Geroge HW Bush, he was born on third base, in terms of making his earliest deals. 

  • What If Betty Draper Had Been A REAL Witch? by Gary Holmes (MediaDailyNews on 08/17/2015)

    Great article. But my takeaway is that by marrying the white collar male muggle, Samantha on Bewitched was NOT ALLOWED TO USE HER POWERS. how is that for a metaphor? Lucy (in I love) had to plot and plan and manipulate to get out of the house to use her powers.Betty is an extreme character, (most women were not models, most models had not gone to Bryn Mawr, etc. etc.) but much of what she was feeling was chronicled, as you said, in The Feminist Mystique, which was about upper middle class educated women.Otherwise, the women who came up in the 40s and 50s were taught that their number one job was getting and keeping a husband.

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