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MediaPost Editor-At-Large Barbara Lippert ( covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • The Ladies And The Trump  in Mad Blog on 07/21/2016

    In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements of infighting, intrigue and betrayal.

  • All Women, No Bots: The New Bridges Of Ashley Madison County in Mad Blog on 07/15/2016

    Perhaps I'm not the right audience for these new Ashley Madison commercials, since I hold the (judgy, puritanical, overly binary?) belief that committed relationships are infinitely better without cheating. But I will say that these three new spots -- delicate, wistful, illustrating that flicker of desire at the prospect of connection with an attractive stranger -- class up the joint.

  • The Media Is Unmediated - And The Revolution Will Be Live Streamed in Mad Blog on 07/08/2016

    Earlier this week, my Verizon Fios, my lifeline, the light of my life, the fire of my writing (such as it is) died. Over the next four days, I experienced all the stages of tech-support grief, except that such grief ends with powerlessness instead of acceptance.

  • Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign in Mad Blog on 06/30/2016

    Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they stump around the country on the campaign trail. I refer, of course, to Seth Rogen and Amy Schumer, two comedy and movie stars who got paired up last February as conservatively dressed representatives of the "Bud Light Party."

  • Attractive Women and Models Only: The Trouble With Cannes -- And Advertising  in Mad Blog on 06/24/2016

    The Cannes Lions International Festival of Creativity, which wraps this weekend, has been slammed this year by the same age-old industry problem: sexism and misogyny.

  • Positively Swedish: A Ring, A Nose, A Hasselblad, And Thou in Mad Blog on 06/16/2016

    Given all the random horror happening in the world lately, I decided to focus on something easy, and perhaps, even pleasing, this week: a well-made TV spot. Remember those?

  • Bots, Don't Fail Me Now! A Letter From Facebook Prison in Mad Blog on 06/10/2016

    One morning last week, I woke up, tried to access Facebook, and discovered that I had turned into a giant bug. Oh, wait. That's Kafka. Wrong literary reference. While this story is slightly Kafkaesque, I'm really going for something more authoritarian, with a side of dystopian censorship. I'm talking Orwell.

  • A Gorilla In Our Midst: Western Lowlands And The Social Media High Life  in Mad Blog on 06/02/2016

    Almost one week later, we're still talking about it. What's up with Gorilla-gate?

  • Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop in Mad Blog on 05/26/2016

    Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen Trade," William Goldman famously summed up Hollywood -- and also pretty much every other business entity around -- by saying "Nobody knows anything." Nowhere is that case made more transparent (to use another meaningless buzzword) than in "Disrupted: My Misadventure in the Start-Up Bubble," by Dan Lyons, which was released last month and is already a bestseller.

  • Blocking, Churning, Baiting, & Wrestling: Can We Make It Until November?  in Mad Blog on 05/19/2016

    A guy I know joked that the political climate on Facebook has become so cruel and polarizing lately that he almost defriended himself. Ba da bum.

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