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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • The Ruling Class And Delta: The Wings Of Econo-Man in Mad Blog on 12/11/2014

    I know they're supposed to be stodgy; nothing quite out-stiffs the British Royals on state occasions. But for some naive reason (maybe only having to do with her terrific fashion sense), I thought that Kate and Prince William were the young and modernized versions. So I was surprised to see that during their recent trip to New York City, much was made of Kate's visit to a child development center in Harlem, where she -- get ready -- sat down and wrapped a Christmas gift.

  • The Latest Social Media Threads: Who Pulled Down The Jeans?  in Mad Blog on 12/04/2014

    It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, was a spontaneous citizen "die-in" in Grand Central Station.

  • If You're Happy And You Know It, Stuff Your Face in Mad Blog on 11/26/2014

    With the big gobble-gobble weekend approaching, it's probably a great time for Weight Watchers to debut this new 60-second spot, timed for prime family viewing on our first Post-Turkey Sunday. (AKA, when the stuffing hits the fan.)

  • Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? in Mad Blog on 11/20/2014

    "Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with myself.

  • Rear Window: Have You Seen Kim K's Assets? in Mad Blog on 11/13/2014

    No, it didn't break the Internet. And sorry, you can't unsee that impossibly large, oiled-up, whiskey-colored double spheroid that can stand in for so many things. I refer, of course, to the unexpected, slightly surreal images of Kim Kardashian West, cover star of Paper magazine's Winter 2014 "Break the Internet" issue.

  • Once Bitten, Twice Shy: DirecTV And The Movember Reveal in Mad Blog on 11/06/2014

    Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention that November is Men's Health Awareness Month.

  • Selling T-shirt Feminism: Whose F-Bomb Is It, Anyway? in Mad Blog on 10/30/2014

    I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely say that with "Potty-Mouthed Princesses Drop F-Bombs for Feminism" by FCKH8.com, which has been buzzed about in social media for the last week, the trend has reached bottom. That would be dead bottom, south of Honey Boo Boo.

  • Being The Change, Seeing The Change -- And Not Shutting Up in Mad Blog on 10/23/2014

    These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom you use. Just do the work. The work is all that counts."

  • Poached Eggs And The New Corporate Toast in Mad Blog on 10/16/2014

    Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something women. To me, it sounded straight out of The Onion.

  • Jerry And The Terrible, Horrible, Very Bad Clio in Mad Blog on 10/09/2014

    "I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio at the 55thAnnual Clio Awards gala in New York City. Known for his observational humor, Seinfeld seemed a little out of character with this sudden turn to truthy sarcasm.

Comments by Barbara All comments by Barbara

  • The Ruling Class And Delta: The Wings Of Econo-Man by Barbara Lippert (Mad Blog on 12/11/2014)

    Good point, David. (Ha!) These legacy carrier offered such execrable service for the last ten years or so that they bring legacy memories to their fight with Virgin and Jet Blue.

  • The Ruling Class And Delta: The Wings Of Econo-Man by Barbara Lippert (Mad Blog on 12/11/2014)

    Jonathan-- I totally agree. They should have introduced one new option here or there rather than this grandiose PR announcement and rollout. What a nightmare for the flight attendants, too.

  • The Ruling Class And Delta: The Wings Of Econo-Man by Barbara Lippert (Mad Blog on 12/11/2014)

    the point is that the most basic seat will be so tiny and execrable and uncomfortable that people will be forced to upgrade.

  • The Ruling Class And Delta: The Wings Of Econo-Man by Barbara Lippert (Mad Blog on 12/11/2014)

    I;m sure they will announce "refinements" of the previous announcements!

  • The Latest Social Media Threads: Who Pulled Down The Jeans? by Barbara Lippert (Mad Blog on 12/04/2014)

    and also, a sad sad day for any male who is falsely accused.

  • The Latest Social Media Threads: Who Pulled Down The Jeans? by Barbara Lippert (Mad Blog on 12/04/2014)

    glossed, not glazed, over.

  • The Latest Social Media Threads: Who Pulled Down The Jeans? by Barbara Lippert (Mad Blog on 12/04/2014)

    https://www.rollingstone.com/culture/news/a-note-to-our-readers-20141205 BY ROLLING STONE | December 5, 2014 To Our Readers: Last month, Rolling Stone published a story titled "A Rape on Campus" by Sabrina Rubin Erdely, which described a brutal gang rape of a woman named Jackie at a University of Virginia fraternity house; the university's failure to respond to this alleged assault – and the school's troubling history of indifference to many other instances of alleged sexual assaults. The story generated worldwide headlines and much soul-searching at UVA. University president Teresa Sullivan promised a full investigation and also to examine the way the school responds to sexual assault allegations. Because of the sensitive nature of Jackie's story, we decided to honor her request not to contact the man she claimed orchestrated the attack on her nor any of the men she claimed participated in the attack for fear of retaliation against her. In the months Erdely spent reporting the story, Jackie neither said nor did anything that made Erdely, or Rolling Stone's editors and fact-checkers, question Jackie's credibility. Her friends and rape activists on campus strongly supported Jackie's account. She had spoken of the assault in campus forums. We reached out to both the local branch and the national leadership of the fraternity where Jackie said she was attacked. They responded that they couldn't confirm or deny her story but had concerns about the evidence. In the face of new information, there now appear to be discrepancies in Jackie's account, and we have come to the conclusion that our trust in her was misplaced. We were trying to be sensitive to the unfair shame and humiliation many women feel after a sexual assault and now regret the decision to not contact the alleged assaulters to get their account. We are taking this seriously and apologize to anyone who was affected by the story. And, Mad Blog readers, I apologize for my error, too. In talking about a growing industry of "rape-denial" , I glazed over the possibility that the story was not factual. It's a sad day for journalism, and for any rape victim who needs to come forward in this climate.

  • Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)

    Stuart is honest, hard working, funny, and clever. An unbeatable combo!

  • Kal Liebowitz Files For Personal Bankruptcy by Steve McClellan (MAD on 12/01/2014)

    wow. this does not pass the smell test at all!

  • If You're Happy And You Know It, Stuff Your Face by Barbara Lippert (Mad Blog on 11/26/2014)

    the worst celebrity pick of all time IMHO was Mariah Carey for Jenny Craig. They must have paid her a fortune, and everything about her losing weight had nothing to do with Jenny. They placed her in a conversation pit with "real women" in the spots. And it was pretty sick making. On the other hand, I did love Kirstie Allie, screaming in her patio pants about the fettucine.

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