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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet  in Mad Blog on 01/22/2015

    To be fair, all politics is theater, and certainly a televised occasion like the State of the Union speech, and its follow-up, is all performance. Whereas the follow-up part of the ritual - the ostensible honor of being chosen as the official responder to the State of The Union - appears increasingly to be a curse.

  • Overarching Concerns About McDonald's in Mad Blog on 01/16/2015

    I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the stirring, food-free, children's chorus-sweetened 60-second "Signs."

  • It's 2015 -- Do You Know Where Don Draper Is? in Mad Blog on 01/08/2015

    The first week of 2015 has proven surprisingly harsh and even heart-rending. But we have weathered worse; and keep in mind that as January progresses, we are only an ambiguous number of months away from the return of "Mad Men"!

  • Sony's Surrender: The Sound And The Fuhrer in Mad Blog on 12/18/2014

    It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, could have achieved such levels of worldwide crisis and stupidity. Yet it did.

  • The Ruling Class And Delta: The Wings Of Econo-Man in Mad Blog on 12/11/2014

    I know they're supposed to be stodgy; nothing quite out-stiffs the British Royals on state occasions. But for some naive reason (maybe only having to do with her terrific fashion sense), I thought that Kate and Prince William were the young and modernized versions. So I was surprised to see that during their recent trip to New York City, much was made of Kate's visit to a child development center in Harlem, where she -- get ready -- sat down and wrapped a Christmas gift.

  • The Latest Social Media Threads: Who Pulled Down The Jeans?  in Mad Blog on 12/04/2014

    It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, was a spontaneous citizen "die-in" in Grand Central Station.

  • If You're Happy And You Know It, Stuff Your Face in Mad Blog on 11/26/2014

    With the big gobble-gobble weekend approaching, it's probably a great time for Weight Watchers to debut this new 60-second spot, timed for prime family viewing on our first Post-Turkey Sunday. (AKA, when the stuffing hits the fan.)

  • Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? in Mad Blog on 11/20/2014

    "Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with myself.

  • Rear Window: Have You Seen Kim K's Assets? in Mad Blog on 11/13/2014

    No, it didn't break the Internet. And sorry, you can't unsee that impossibly large, oiled-up, whiskey-colored double spheroid that can stand in for so many things. I refer, of course, to the unexpected, slightly surreal images of Kim Kardashian West, cover star of Paper magazine's Winter 2014 "Break the Internet" issue.

  • Once Bitten, Twice Shy: DirecTV And The Movember Reveal in Mad Blog on 11/06/2014

    Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention that November is Men's Health Awareness Month.

Comments by Barbara All comments by Barbara

  • I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet by Barbara Lippert (Mad Blog on 01/22/2015)

    CeCe-- I agree that the responder is at a huge disadvantage --like a contestant in a game show who has been kept in a sound proof room, and is brought back out on stage as the only one not in on the joke. You'd think that in this insta-Twitter culture, the standards would change and the rebutter could respond to the speech. And while the bread bag anecdote she referred to probably happened in the late '70s, or early 80s, and might be the technical truth, she should have added: "Of course, later on in the 90s, all of their thrift and hard work paid off, and with the help of the perfectly legal farm subsidies that we were able to get through the government, my family prospered. But then she'd have to redo her cost-cutting stance.

  • The Social Media Insider Says Goodbye by Catharine P. Taylor (Social Media Insider on 01/09/2015)

    Nooooo! I will really miss your and your always insightful and excellent column, CPT!

  • It's 2015 -- Do You Know Where Don Draper Is? by Barbara Lippert (Mad Blog on 01/08/2015)

    Thanks, all. Rob Schwartz-- I've seen that guy on the Croissette. Really, really tan!

  • It's 2015 -- Do You Know Where Don Draper Is? by Barbara Lippert (Mad Blog on 01/08/2015)

    I agree with Dean Fox that the lapses are very disengaging for the viewers. We feel disconnnected. I barely remembered some of the characters introduced last season myself. And now we have a date: April 5th! I look forward to more conjecture in the walk up to the premier!

  • It's 2015 -- Do You Know Where Don Draper Is? by Barbara Lippert (Mad Blog on 01/08/2015)

    THIS JUST IN: The seventh and final season of the American television drama series Mad Men consists of 14 episodes split into two, seven-episode parts: the first half, titled "The Beginning", began on April 13, 2014, on AMC; the second half, titled "The End of an Era", will premiere on April 5, 2015.

  • It's 2015 -- Do You Know Where Don Draper Is? by Barbara Lippert (Mad Blog on 01/08/2015)

    Love the Birdman idea, Marke. For those who haven't seen it, this is a spoiler, so shut your eyes: I heard a theory about Birdman that does compute, if you think about it. That's he's been dead the entire time. That's why we see him risen in the beginning, and at the end his daughter brings hims flowers and then he jumps, an act that is repeated in the opening with her bringing him flowers.

  • It's 2015 -- Do You Know Where Don Draper Is? by Barbara Lippert (Mad Blog on 01/08/2015)

    Good one, Bob!

  • Sony's Surrender: The Sound And The Fuhrer by Barbara Lippert (Mad Blog on 12/18/2014)

    At this point, it's become about cybervandelism and North Korea. But what a compound error that Amy Pascal has set up a meeting with Sharpton. We need an important debate about race to happen, yes, but many members of the Black community and especially the #blacklivesmatter movement cannot stand him and see him as a fund raiser for himself.

  • Sony's Surrender: The Sound And The Fuhrer by Barbara Lippert (Mad Blog on 12/18/2014)

    Apparently, when Mel Brooks was asked about the Sony mess, he said "At least I waited for Hitler to die." Now, a new announcement from Sony's lawyer, David Boies, suggests that the film will be released. How insane that we're having an international incident over a Seth Rogen movie.

  • The Ruling Class And Delta: The Wings Of Econo-Man by Barbara Lippert (Mad Blog on 12/11/2014)

    Good point, David. (Ha!) These legacy carrier offered such execrable service for the last ten years or so that they bring legacy memories to their fight with Virgin and Jet Blue.

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