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BARBARA LIPPERT

MediaPost Editor-At-Large Barbara Lippert (barbara@mediapost.com) covers the intersection of pop culture, advertising and marketing. For many years, Lippert was the award-winning author of the Adweek Critique. She speaks at conferences and appears on TV as an expert on media trends and advertising imagery.

Articles by Barbara All articles by Barbara

  • Super Bowl Ads: The Glory, The Greatness, The Marilyns in Mad Blog on 02/04/2016

    Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I was primed for more Snicker's "Hungry" greatness in this year's iteration.

  • Yo-Yo No Mas: Oprah & The Weight Wars in Mad Blog on 01/28/2016

    Wednesday night, I spent an hour online with my new BFF, Oprah. Well, actually, she was connecting personally with me and the thousands of others listening in on the call that Weight Watchers orchestrated for members.

  • Star-Spangled Speaking: Sarah Palin, Unplugged in Mad Blog on 01/21/2016

    An endorsement is a form of ad, of course. And no endorsement in the history of political discourse has been as mind-blowing as the one that Sarah Palin offered up for Trump on Tuesday. Dazzlingly erratic, it seemed to throw off the entire time/space continuum.

  • Ad Babylon: Bill Cosby Behind The Curtain in Mad Blog on 01/14/2016

    I interviewed lots of people who offered behind-the-scenes stories about Cosby in advertising. Interestingly, two of these stories have to do with Cosby as a dad figure. They demonstrate his distressing bipolarity on the subject.

  • Trump TV Ad: The Sorcerer's Apprentice in Mad Blog on 01/06/2016

    The king of free media has announced that his campaign will spend upwards of $2 million a week on TV ads, the first of which debuted earlier this week. I was shocked by this initial spot. For whatever reason, I didn't expect it to be so hate-filled and obviously demogogue-ish. Imagine if the ghosts of early Lee Atwater and Goebbels cobbled something together. Seems like someone's been brushing up on "Mein Kampf."

  • The Art Of The Deal, The Grift Of The Trump in Mad Blog on 12/24/2015

    Before we go out on the "Happy Christmas to all, and to all a good night!" bender, I wanted to do a little reflection on the year in advertising. Who am I kidding? Any reflection on 2015 turns into The Year in Trump.

  • 'The Affair': Rashomon Meets The Young And The Restless in Mad Blog on 12/18/2015

    Recently, Showtime announced the renewal of its totally binge-worthy, crazy-sexy and sometimes even cerebral series, "The Affair," for a third season. That's not a minute too soon; the season two finale breaks this Sunday. And just anticipating the sound of that haunting opening theme song, written and sung with brio and emo by Fiona Apple, and the hypnotic line, "Sink down into the ocean," gives me shivers.

  • Jeb & The Three Chairs: A Parable in Mad Blog on 12/10/2015

    Donald J. Trump chose Monday, Dec. 7, (famously known as "the day that will live in infamy" after the attack on Pearl Harbor) to announce his own attack, calling for a "total and complete shutdown" of Muslims attempting to enter the United States. With this ever-escalated bit of grandiosio/neo-trashtalktainment, Candidate Trump achieved a stranglehold on the news cycle that was unprecedented, even for him. So it was unfortunate that Dec. 7 was also the date that Jeb Bush's Super PAC, Right to Rise, chose to unleash its most aggressive "attack" ad yet.

  • Sisterhood Of The Traveling Underpants in Mad Blog on 12/03/2015

    "It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already kicked up much social media fuss.

  • A Modest Proposal: Create Snapchat Counterinsurgence in Mad Blog on 11/19/2015

    I have a very tiny and modest proposal: How about creating a digital ad industry army dedicated to creating content to counter ISIS' massive, global, social media efficiency?

Comments by Barbara All comments by Barbara

  • Super Bowl Ads: The Glory, The Greatness, The Marilyns by Barbara Lippert (Mad Blog on 02/04/2016)

    Look, I know that the averaege male target will just laugh at the idea of a flummoxed man in a dress and think that MM and her voice are hot. Victory.I didn't like when Apple used people like Mahatma Gandhi to show its greatness, either.But there isnot there something weird here in getting revived into a dead woman?.Whereas for Betty White (and ironically, Abe Vigoda) the bar invigorated, or rebirthed, these elders. Another postscript to the famous image of Marilyn on the half shell: it was used all over, in posters and promotions. It was first shot for the movie on a real sidewalk grate in Midtown Manhattan. (Later reshot on sound stage in California because Wilder didn't like the background noise.) Anyway, Monroe's husband at the time,  Joe DeMaggio, came to the New York shoot and hated that she showed so much of her body in a sexual way. They went back to their hotel, and allegedly, he beat her up over it. And she filed for divorce shortly after. 

  • Yo-Yo No Mas: Oprah & The Weight Wars by Barbara Lippert (Mad Blog on 01/28/2016)

    Then there's the other recidivist in her 60s who is looking great lately, (lost 100 pound, maybe?)Kirstie Alley. Talk about a wrinkle in time-- in her spot for Jenny Craig, she walks back on the Cheers set and serves beer to her two old friends. It's her third go round with Jenny, I think. She was quoted in the press as saying, "I gain weight easily and I lose easily." That struck me as odd-- who loses easily? 

  • Portrait of A Young Man As An Ad Blocker by Tobi Elkin (RTBlog on 01/11/2016)

    Tobi-- Just want you to know that "doesn't it get cold up there on the moral highground?" was one of the great questions uttered in the first episode this season of Downton Abbey by the Dowager Countess to Isabel over a dispute. So you're in great company.

  • El Chapo, The App! by Bob Garfield (Garfield at Large on 01/11/2016)

    Both RS and Penn desperately need some ethics and better editors. 

  • 'The Affair': Rashomon Meets The Young And The Restless by Barbara Lippert (Mad Blog on 12/18/2015)

    Thanks, A.C. Points taken! I didn't mean a direct reference to As The World Turns. It's just that when the storyline got away from what it takes to live in a real marriage, etc, and into how "who killed scotty?" and "who's your daddy?" and as incestuous as all those exes together at the wedding, it veers into the straining credulity soap opera area. I don't find it sexist to say to that. Lots of guys watch daytime soaps. but they've been replaced by reality shows, which are far more annoying.  

  • Jeb & The Three Chairs: A Parable by Barbara Lippert (Mad Blog on 12/10/2015)

    Brian-- Trump is indeed an earned media genius!He's a flame waiting to happen. ;-)

  • Jeb & The Three Chairs: A Parable by Barbara Lippert (Mad Blog on 12/10/2015)

    Jeff-- I don't live in a battleground state, or watch Fox, so I never see them. Are any of them good? How's Bernie's advertising?

  • Jeb & The Three Chairs: A Parable by Barbara Lippert (Mad Blog on 12/10/2015)

    Thanks, Mike. Yeah, you mean the ones where they make fun of the guy who works at GE cause it's not techy enough?

  • Sisterhood Of The Traveling Underpants by Barbara Lippert (Mad Blog on 12/03/2015)

    Mollie-- thanks for your comment. I actually said that Schumer is not the least overweight and perhaps I didn't express clearly enough that she set up the jokey pretext of purposely showing the rolls, even though she's thin and it would happen to anyone sitting like that.. A little hard not to talk about body parts when she puts them out there for our entertainment. Perhaps that's part of the stand up persona she  wants to get away from now: the overserved party girl with no sel-awareness or boundaries. Her TV show is much smarter than that. I think I expressed that she was the one model who lit up the calendar with humor and personality, something it's pretty much lacking otherwise.

  • Sisterhood Of The Traveling Underpants by Barbara Lippert (Mad Blog on 12/03/2015)

    Interesting to me that three of the models are phlinathropist hyphenates. 

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