If nothing else, people who wear smartwatches are using them to track their steps. While the wearable devices can be used to track location, set times, deal with messages, set alarms, monitor heart rates and numerous other things, the most used fitness feature is tracking steps taken. This is among the findings in a study of wearable devices in U.S. broadband households conducted by Parks Associates.
Consumers are comfortable with the idea of using virtual reality to improve their in-store experience and even like the idea of having their grocer suggest a shopping list for their customers. However, there are limits to what consumers feel comfortable accepting. These are among some of the top line results from a survey of 700 consumers by Oracle Retail presented at the Oracle Industry Connect conference in Orlando this week.
There's little doubt about the Internet of Things changing how people buy. Consumers already are learning to order by speaking to voice assistants like Amazon Alexa, such as 'Alexa, order me a coffee from Starbucks.' In cases like that, the consumer knows what is desired, in this case, a specific cup of coffee, likely one previously tried.
The Internet of Things ultimately is about engagement. The whole point of connecting billions and billions of things to the Internet is to make life easier if not better, dramatically increase efficiencies and, in the end, create better customer engagement models. After since it gained fame by winning at Jeopardy, IBM's Watson has been on an extensive learning curve, essentially working to figure out ways to improve customer engagements for brands.
Amazon is displaying a bit of how the Internet of Things will combine with the world of brick and mortar. I recently spent some time in the new physical Amazon bookstore at Legacy Place in Dedham, Massachusetts, one of a handful of stores the online seller opened around the country. Unlike traditional bookstores, Amazon displays books by front covers rather than just by the spine, and each book contains a printed version of an online review, including the number of rating stars. (Curiously, the reviews are on printed paper rather than by a digital display, which could then rotate different ...
Driven by lower prices, new devices and an expanding array of content, the market size of virtual and augmented reality headsets is being propelled at a breakneck pace. Total VR and AR headset shipments will see explosive growth from 10 million units last year to 99 million units in four years, based on a new tracking report. The virtual and augmented reality headset market will grow 58% a year for the next five years, according to the new International Data Corporation Worldwide Quarterly Augmented and Virtual Reality Headset Tracker.
The Internet of Things is coming to a screen near you. While digital signage has been around for a few decades, it's taken quite some time for the maturing of the market of Internet-connected screens where content can be managed remotely. By the end of the last year, there were 38 million connected digital screens in use worldwide, according to a new report by Berg Insight, an IoT market research firm based in Sweden.
Consumers have a price in mind for what they consider to be a good value for a smart home. For most consumers, the minimum price seems to be about $20 a month. Half (50%) of U.S. broadband households consider $20 or more a month for a comprehensive smart home service to be a good value, according to new research by Parks Associates. N the higher end, 7% say the service would be worth more than $50 monthly.
The Internet of Things will impact retail in countless ways and some of them are starting to be seen. There are smart dressing rooms, in-aisle automatic payments, beacons and all types of customer tracking technologies, such as connected lights that can pinpoint a smartphone location to within inches. Some of the leaders of companies behind such innovations presented their strategies Monday, at a conference that dealt with all sides of the Internet of Things.
The Internet of Things is taking to the high seas. Cruise ships are being retrofitted and reengineered to include the latest IoT technology to enhance the experience of passengers. MSC Cruises, which bills itself as the world's largest privately-owned cruise line, just unveiled a fleet-wide digital innovation program for all its coming ships.