Friday, May 22, 2015
  • Twitter Investor Sacco Preps Critique

    Tired of defending one bad management decision after another, early Twitter investor Chris Sacco is vowing to take the company to task. The critique couldn't come at a worse time for Twitter, which is still trying to explain its poor first-quarter earnings. ...Read the whole story

  • RetailMeNot Accuses Mary Kay Of Trying To Suppress Free Speech

    Mary Kay's recent lawsuit against coupon aggregator RetailMeNot marks an attempt to "stifle the free flow of online information," RetailMeNot says in court papers filed on Thursday. "Apparently, Mary Kay does not want RetailMeNot or others to post coupon and deal information to RetailMeNot's Web site for the benefit of consumers and does not want RetailMeNot to be able to even talk about Mary Kay at all," the coupon site says. ...Read the whole story

  • Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform

    Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted data segments. Real-Time Daily is told that the most significant aspect of the partnership is that it gives Lotame clients in the Asia-Pacific (APAC) region -- particularly in Southeast Asia -- more data to work with. ...Read the whole story

  • Sharethrough Taps Nudge For Audience Attention Metrics

    Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, Sharethrough and Nudge Analytics have unveiled a partnership that will give Sharethrough's publishing partners access to Nudge's analytics for audience attention to sponsored content on their Web sites and apps. ...Read the whole story

  • National TV Ad Dollars Dip, Digital Rises

    Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks declined for the month. Cable TV networks were down 7%, with broadcast networks off 8%. ...Read the whole story

  • Magnetic Acquires MyBuys, Raises $25 Million Equity Round

    Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers to better connect with people by creating one view of the purchase journey across devices and channels during all stages of the buying process. ...Read the whole story

  • Mozilla To Let Advertisers Target Firefox Users Based On Browsing History

    Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data," Mozilla Vice President of Content Services Darren Herman writes in a blog post announcing the new product. ...Read the whole story

Around The Net

Maybe Before Its Next Big Buy, Comcast Will Make Happier Customers

Comcast Corp. says its cable business need better customer service -- way better. So now the company will offer customers an "on-time" guarantee for service and a $20 credit if service personnel shows up late. ...More