Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service providers. That's according to the Pew … Read the whole story
Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The … Read the whole story
Ad blocking is no longer limited to desktop browsers, with this week's announcement that Adblock Plus is launching its own mobile browser with ad-blocking … Read the whole story
Lycos, one of the granddaddies of Internet search, is putting its search engine and online advertising patents on the block. The intellectual properties being … Read the whole story
The recent news of AOL being acquired by Verizon created a firestorm of activity in the press, signaling the pendulum shifting. Once again we're … Read the whole story
More and more ad tech platforms are turning to pre-bid data to inform automated ad campaigns, and many of them are turning to the … Read the whole story