• Advertisers Must Learn How To Use Data
    The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising Week in New York, according to some executives Data and Targeting Insider spoke with.
  • Mobile Moves IPS Up The Shiny Object Tech Ladder
    Location services continue to grow in popularity, and with it the deployment of Indoor Positioning Systems (IPS). While research firm Markets and Markets estimate the sector to reach $4.4 billion by 2019, there are challenges.
  • Q&A With 'Data Junkie, SocialCode's Todd Parsons
    Todd Parsons joined SocialCode as chief product officer less than two months ago. The self-proclaimed "data junkie" likes to analyze zetabytes of data -- but more importantly it's about how the data get used by brands to connect with consumers.
  • Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
    Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search.
  • Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign
    The emerging channel known as calendar-based digital marketing proved very lucrative for COPA in the United States, but it meant using technology that would bring awareness and keep its existing fans engaged.
  • Targeting Across Search, TV Changes Everything
    Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it's tied to search advertising or marketing?
  • Locally Targeted Mobile Video Ads Growing For Retail Categories
    Locally targeted mobile video campaigns rose 5% in Q2 2016, compared with the previous quarter, with retail subcategories like automotive dealerships contributing to the majority, according to the recent report.
  • MediaMath Integrates Proximity To Create Geo-Location Targeted Ads
    MediaMath has integrated Geopulse Proximity from Factual into its TerminalOne Marketing Operating System to deliver targeted mobile advertisements to consumers based on their proximity to physical locations.
  • Spot.IM Closes $13M Series A Funding, Increases Value Of Data
    Spot.IM has closed a Series A funding round worth $13 million to build out its platform. The technology gives visitors to sites like News Corp and Time the ability to leave comments and interact with others reading the same article in real time.
  • Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
    Marketers strive to understand interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge.
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