Consumers want to know that brands value customer preferences and behavioral data by treating the information with respect. Etiquette will become more important this year, according to research released Tuesday. It's become a way to create trusted customer relationships.» 0 Comments
Americans appear to be of two minds about the use of their data by institutions both public and private. But a generational divide over these issues is unmistakable.» 1 Comments
Both social and mobile have a strong following, but Siemer & Associates, an early-stage investor in advertising and media startups in Los Angeles, identifies several emerging related trends, subsets of the smartphone and the tablet markets.» 0 Comments
Business leaders complain that big data is prohibitively complex and costly. But at the same time using these tools to improve customer experiences does not seem an overwhelming priority either.» 0 Comments
Ad targeting requires accurate data. Have you heard of Enliken? The company's business model aims to show people the data advertisers sell about them online. The site offers a survey of more than 50 data points. In my case, the survey gathered data from about nine data tracking companies.» 0 Comments
A number of panelists at last week's OMMA DDM mocked marketers who understand data-driven marketing only superficially. Too many people still think it is a fix unto itself rather than a tool that needs to be assigned for specific tasks.» 0 Comments
I'm pretty sure on the weekend I average more than 58 minutes daily on my smartphone. New data from Experian Marketing Services estimates the average American adult "clocks" nearly an hour each day on their device. I spend less time during the week because I'm sitting directly in front of a laptop and a big screen all day long. As people spend more time on mobile devices, the more data third-party companies and brands will collect.» 1 Comments
Remember Watson, the artificial intelligence software IBM created to compete on the "Jeopardy" game show? IBM on Tuesday released Watson Engagement Advisor, which will support consumer call centers.» 0 Comments
Twitter's focus continues to turn toward real-time marketing and the data that backs the transitions. The company acquired Lucky Sort for its technology that supports text analysis, and data mining and visualization in real time. Noah Pepper, Lucky Sort CEO and founder, announced the move in a blog post and tweet. He explains that a few employees will join Twitter's revenue engineering department, moving to San Francisco to @jointheflock.» 0 Comments
A 'pee sensor' for your kid's diaper? When you are done chuckling, consider the richer and marvelous potential of companies developing data tools that give consumers greater mastery over their own lives.» 1 Comments
