• Data Matching To Become Top Focus In 2016
    Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of mismatched data sources continue to create major problems in accuracy.
  • IBM SystemML Machine Learning Technology Goes Open-Source
    IBM's machine learning open source technology -- SystemML -- has been accepted as a project by the Apache Software Foundation, and renamed Apache SystemML.
  • IDG Partners With Google To Guarantee 100% Ad Viewability
    IDG Communications recently partnered with Google to become one of the first publishers to offer 100% ad viewability, giving advertisers a powerful tool to support the value of their media spend.
  • Vizio TV Links Behavioral Data Supporting Ad Serving Across Smartphone, PC, Tablets
    Smart TVs track viewing habits, but Vizio television took a new turn recently when the company introduced "Smart Interactivity," which lets software running the TV keep records of the user's viewing habits and then share the data with partners that serve advertisements across media channels even when personally identifiable information is removed.
  • The Massive Disconnect Between CIOs, CMOs
    CMOs and their agency partners continue to talk about more closely aligning with CIOs and Information Technology (IT) departments, but few know how to take the steps to make the dream a reality. When the two departments are at odds the customer experience slips and so does data integrity.This disconnect is clear in the study "Marketing and IT: Overcoming a Cats-and-Dogs History to Create a Seamless Customer Experience," commissioned by Rackspace and produced by research firm Edelman Berland.
  • Political Views Linked To Consumer Purchase Behavior
    The Rocket Fuel Research Team examined political preferences of 2,832 registered voters in five swing states on these issues that will shape election cycles to help advertisers connect with consumers around topics that will likely change their behavior.
  • Study: Web Site Performance Critical To Customer Experience
    How long a user will wait for a Web site to load has a measurable impact on an organization's brand, according to Limelight Network's second annual The State of the User Experience survey. In 2014, 37% of respondents said they would leave a Web site to buy a product from a competitor if that Web site failed to load quickly. In 2015, that number fell to 34%.Still, if the Web site loaded too slowly, 18.77% said they're not sure they would give it another try in the future, whereas 9.09% said no.
  • A Mass Medium Without Mass Media: Live TV Losing Default Status
    Live TV is no longer the default experience for an emerging generation of viewers. The TV is quickly becoming just another monitor now,
  • Creating A Customer Experience Cloud
    Since data lives in numerous databases such as sales, service, and marketing, it's difficult to unite all and recognize the data in each as a set of records belonging to one person. In The Customer Experience Cloud report released Wednesday, Omar Akhtar, managing editor at Altimeter, a Prophet company, and Charlene Li, Altimeter principal analyst, refer to this concept as the customer experience cloud, which brings together all customer experiences across a company's departments.
  • Give Marketers A Break: Not All Metrics Have To Be Units Sold
    Marketers get a hard time for metrics not always reflecting hard sales, but such figures do serve as measuring points on the road to conversion.
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