• Carrefour Media Uses LiveRamp To Create A Connected World
    Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard data from consumer products goods companies that sell through Carrefour Markets. It allows the media agency to use CPGs' first-party data to target consumers with advertisements.
  • Gfk MRI Builds Political Ad Targeting Data Segments
    GfK MRI has partnered with data management platforms (DMPs) to develop 23 online advertising targets that bring actionable insights to political ad campaigns.
  • Bain Study Emphasizes Dazzle -- And Data
    Using data to inform marketing decision has become the lifeblood of most companies, but the trouble comes when marketers mistake the algorithm for the person.
  • Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
    Engineers at the machine learning startup indico have been working to develop ad-targeting technology that let brands mine social media data and images in Facebook and Twitter, with Pinterest forthcoming, to gain greater insights about consumers.
  • Self-Perception May Be Stronger Than Relevance When Targeting Ads
    Advertisements targeted based on an individual's online behavior are effective, but the perception of why they were targeted may have a much stronger impact on sales.
  • How Do You Get Better At Targeting People Who Ignore You?
    How do you get better at targeting people who are ignoring you? If you seriously think the answer is more display, albeit better and improved, you are seriously deluding yourself.
  • Less Than One In 10 Gamers Block Arkadium-Targeted Ads In U.S.
    Fixing the ad-blocking crisis is proving more difficult than previously thought, especially for the gaming industry that serves free games with targeted ads on publisher sites.
  • Police Calculate Threat Levels Based On Social Media
    Police departments around the country are using high-powered analytics software to comb social media and calculate threat levels for individual suspects before they are arrested.
  • Anti-Trump Camp Targets Provocative Ads On Facebook, Instagram To Mormons
    The latest anti-Donald Trump conservative super PAC Make America Awesome campaign tried to sway Utah voters in advance of the state's caucuses on Tuesday by targeting a series of Facebook ads to Church of Jesus Christ of Latter-day Saints voters.
  • Would Ad Tech Be Better Without The Vendors?
    Marketers are often seen as not "getting" the latest tech. Perhaps some vendors should be looking at themselves instead.
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