Twitter's focus continues to turn toward real-time marketing and the data that backs the transitions. The company acquired Lucky Sort for its technology that supports text analysis, and data mining and visualization in real time. Noah Pepper, Lucky Sort CEO and founder, announced the move in a blog post and tweet. He explains that a few employees will join Twitter's revenue engineering department, moving to San Francisco to @jointheflock.» 0 Comments
A 'pee sensor' for your kid's diaper? When you are done chuckling, consider the richer and marvelous potential of companies developing data tools that give consumers greater mastery over their own lives.» 1 Comments
Consumers are a lot less happy with customer service both online and offline than companies like to think. And as we all get savvier about what data can do, consumers will expect companies to use this information to make our lives easier.» 4 Comments
Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and RTB offers spot buyers a level of targeting new to radio.» 1 Comments
I take my soft-coated wheaten terrier to a veterinarian that provides a percentage off one service per month with a coupon available to print from its Web site. The office requires a printed coupon, but I have asked them to create a digital alternative. For some reason I can't get them to think like the 414 manufacturers who distributed 14% more digital coupons on Web sites in Q1 2013, compared with the year-ago quarter, according to Marx, a Kantar Media solution.» 0 Comments
Take a break from phony transparency, eye-glazing algorithms and twisted math. Mobigirls Media is as cute and straightforward a startup ad network as the tween girl market it serves.» 0 Comments
Microsoft and Google recently announced clean energy plans for their respective data centers -- and now Facebook will build what some call the "most technologically advanced" data center in Altoona, Iowa.» 1 Comments
As more browsers put DNT flags and cookie blocks on by default, we may be seeing the the first signs of cookie-resistance affecting the data-driven ad system.» 1 Comments
Ad campaigns produced by consumer product goods (CPG) companies attracted nearly as many online video shares as movie, TV and videogame trailers during Q1 2013, according to a recent report from video tech company Unruly.» 1 Comments
The Mumbai-based BMW Guggenheim Lab has gamified the topic of privacy by visually mapping the expectation of privacy people claim in 10 different activities compared in cities across the globe.» 2 Comments
