• Halloween Behavioral Treats, No Tricks
    f tracking back to last year's data provides insight into what marketers can expect in 2015, about one-third of Halloween shoppers will begin searching for a costume to wear, treats to give away, and decorations for the home this month. Still, one-quarter won't start until two week before the October holiday, according to Microsoft, which released data for advertisers wanting to capitalize on the forthcoming crazy Halloween season.
  • Target My Behavior, Please
    How much does the average consumer spend online in three months -- and what's the behavior that leads them to the purchase? Of course, it differs per category, but the data suggests behavioral changes, such as an increase in impulse buys, should keep marketers on their toes. The biggest challenge with impulse buys becomes returns.
  • Spotify CEO: Sorry -- Sorta
    A privacy policy update at Spotify angered some users, forcing CEO Daniel Ek to issue a non-apology apology of the digital startup sort.
  • How Real-Time Global Offline Data Makes Its Way Online
    What do you get when crossing offline real-time data with online information and statistics? Findyr wanted to find out, so it built a worldwide network to create a data marketplace spanning more than 120 countries.
  • Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
    Some wonder how real-time technology serving online advertising can seem so smart and sophisticated, yet the advertisements that target us appear so dumb and off-track. Several systems from Yahoo, Microsoft, engage:BDR, and ReachLocal hope to change that.
  • Red-State Algorithm Vs. Blue-State Algorithm
    The next great battleground over media bias may be the search engine. Are your search results fair and balanced? How would you know if they weren't?
  • CDOs Become C-Sweetened
    In the next 12 to 18 months, 57% of CIOs believe the volume of data their organization will need to manage will rise by an average of 33%, according to a study suggesting organizations now need a chief data officer to oversee projects.
  • Location Tracking Is The New Attribution Engine
    Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors.
  • Mapping Out The Best Attribution Path
    Marketers want to find an attribution model that considers all of the channels they use to gain the highest return for advertising dollars spent. It may seem easy, but it's not. Here's why.
  • A Mass Medium Without Mass Media: Live TV Losing Default Status
    Live TV is no longer the default experience for an emerging generation of viewers. The TV is quickly becoming just another monitor now,
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