There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance indicators within a large set of data and understand the key drivers moving KPIs either up or down.
Remember the Russian group running U.S. and Netherlands data centers that generated between $3 million to $5 million per day? Advertisers need to become more in tune with this type of cybercrime to prevent it from happening again.
Elite SEM plans to build support for brands looking to better understand the data they collect through their own and partner systems. Most clients have their own data teams to collect information, but analysis on how to best use that data will come from partners.
A gap between data analysts crunching the numbers and decision-makers in the field means that companies will need to hire employees to fill a new position called data translator, according to an article published in MIT Sloan Management Review.
Keeping data in-house rather than sending it to the cloud has advantages, says Marc Gallman, senior manager, big data architecture at Lenovo. One advantage is creating an nontraditional attribution data model that continually proves a positive return on investment.
Aeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announced its partnership with Quibit to solve some of the challenges related to product shipment, delivery and payment in cross-border ecommerce through data and improving customer experiences.
Marketers deploy an average of five media and marketing tools, purchase ad space and targeting options from multiple vendors, and buy a variety of ads -- all of which might be too much to get the job done, according to a recent study.
Consumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets -- surpassed desktop in terms of visits to Web sites, contributing up to 55%.
Sony wanted to find a way to optimize its PlayStation business through data, so it sponsored Adobe's twice-annual analytics competition to find answers.
Real-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with Spotify, and Snapchat's data deal with Foursquare.