• IBM's Big Plans For Watson, The Weather Co. After Acquisition
    IBM recently closed the deal to acquire The Weather Company cloud-based properties include weather.com, Weather Underground, WSI with plans to integrate the data with Watson IoT Cloud platform.
  • IAB CEO Randall Rothenberg Targets The Truth
    What does the Interactive Advertising Bureau do well and what does it need to do better, from ad blocking to targeting? Attendees spoke candidly about the good, the bad, and the ugly. For their honesty, they received a bottle of beer or glass of wine, because "loose lips sink most ships, but we think a lot of beer raises all boats."
  • Fossil Finds Social Followers Spend Four Times More
    Syncing Fossil's CRM platform with data from Facebook, Twitter and Instagram provides insights into where -- on what social sites -- customers interact with the brand. Based on the data, it can link social site interactions with sales, and estimate the lifetime value of each.
  • Foot-Tracking Cookies That Collect Data
    A London-based team of data scientists at Hoxton Analytics have developed a technology that categorizes and serves ads to people in stores based on the shoes they wear.
  • Splash Out Or Ship Out: Mindsets That May Save January
    There's every reason for marketers to feel down about January -- and it's not just about setting the alarm clock for the morning commute after a couple of weeks of blissful lie-ins. The wanton consumption of December is replaced by, quite literally, a tightening of belts. However, if marketers are looking for a glimmer of light at the end of the tunnel before consumers remember how to spend for Valentine's, eBay reckons there are three types of customer, or at least three types of mindset to tap into this month.
  • REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
    Taking chances might not always be a marketer's first choice when laying out a strategy for a holiday campaign. Some want to play it safe, especially for those special events like Valentine's Day. But stepping outside the box could be more fruitful than you might think. For example, emember when the outdoor equipment retailer REI kept its 143 stores closed on Black Friday, giving employees paid time off? The move turned into a marketing campaign that drove the general Thanksgiving shopping conversation on Twitter, with BrandWatch reporting that #OptOutside made it to No. 11 on the Top 15 trend list.
  • How The Living Planet Aquarium Earned Co-Op Marketing Funds Through Data
    The Living Planet Aquarium was drowning in unorganized data, impacting all levels of the organization, explains Suzy Broadbent, director of marketing and public relations at the nonprofit based in Draper, Utah. Disparate systems kept data at bay. A platform helped to pull together all the data to increase state co-op funding.
  • For Best Results: Big Data, Meet Media Research
    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics - and indeed, in our lives. The Internet of Things is already here; we can pay with our watches, and we've got Google thermostats. But in our space, I worry that there is too much emphasis placed on "Big Data," and not enough on "Good Data." Perhaps here the data scientist can learn from the media researcher.
  • Dell Sees Data Changing Advertising Through IoT In 2016
    Data will become the backbone to the emerging market of what many call the Internet of Things, as it continues to spawn new ideas for businesses. At Dell this presents opportunities and challenges. For the industry it will create a new form of advertising, per Dell VP, North America Commercial Marketing Bryan E. Jones. The advertising model he outlined to Data and Targeting Insider -- one in which advertisements need to do a better job of educating the consumers -- sounds a lot like the one Google's co-founders Sergey Brin and Larry Page described years ago.
  • A Mass Medium Without Mass Media: Live TV Losing Default Status
    Live TV is no longer the default experience for an emerging generation of viewers. The TV is quickly becoming just another monitor now.
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