• Targeting The Mobilized Fan
    Sports fans have always been on the leading edge of mobile use. Targeting them effectively requires a deeper understanding of just how diverse and personal their mobile behaviors are.
  • Wearables Warming Up As Apple Roll-Out Nears
    Sentiment about wearable devices continues to improve. Some 17% of iPhone owners in September expressed intent to purchase a wearable device in the next 12 months, up from 6% in May 2014, per research from a consulting firm. This increase coincides with September's Apple Watch announcement. Since Apple consumers are typically some of the earliest adopters of new technologies, the increase in the smartwatch category reflects a strong likelihood Apple will see success of the Watch in its initial release early 2015. The company released its software development kit, WatchKit, for developers Tuesday.
  • Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
    You are the cookie now, and this has big implications we are only beginning to glean. As data tracking and pooling gauge more intimate aspects of our existence, lawyers are poised to rush in. The ambulance chasers will now be pursuing data, too.
  • Small Businesses Ready To Tackle Data, But Need Guidance
    Most small businesses use analytics to make business decisions, find new customers, and nurture the ones they have, per a recent study by Constant Contact, a platform provider for multichannel marketing.
  • The Data Drive Goes Global
    Attitudes among marketers towards data-driven marketing are remarkably consistent around much of the world. But there is much less unanimity around to characterize data-driven marketing and somewhat more confidence in its future than in early results.
  • On-Target, Off-Message: Political Advertising Looking For Something To Say
    In the latest political campaign cycle, marketers embraced advanced data analytics and online targeting in a big way. But their experience also underscored one of the biggest challenges to these platforms: having something to say to the segments you find.
  • The Messy World Of IoT Data
    As more devices connect to the Internet, brand marketers will become consumed with trying to figure out how to use the correct data in real time. We've come to know it as the Internet of Things (IoT). SpaceCurve, a Seattle startup specializing in all types of spatial data like longitude and latitude from Twitter tweets, will partner with AirSage, which collects anonymous data. The deal aims to help brands better understand consumer behavior in real time based on time, location, motion, sensor data, and other attributes.
  • The Perils Of Repeatedly Retargeting
    The more a consumer gets targeted by one message on television, the more that consumer loses respect for the brand and the message. The same occurs online. Some 55% of consumers put off buying products or services if they see the same ad run online multiple times, according to a study in which InSkin Media and RAPP Media commissioned ResearchNow to recruit and survey a panel of more than 1,600 U.K. adults.
  • Gender And Age Impact Mobile Path To Purchase
    When it comes to charting the path to purchase within product categories, mobile raises the level of complexity by introducing a new layer of variable that are determined in part by comfort with the technology along with when, where and by whom the device is being used -- and for what purpose.
  • Ninja Metrics Discovers Attribution's Tie To Social Influence
    Marketers relying on a traditional method for calculating return on investment (ROI) of advertising sources and customers bid blindly on media. The social predictive analytics company Ninja Metrics, the brainchild of a University of Southern California professor, believes it can change that by calculating ROI for customers based on a person's social influence.
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