Results for April 2013
  • Back To Basics: MobiGirl Media's Simple, Transparent Tween-Targeting
    Take a break from phony transparency, eye-glazing algorithms and twisted math. Mobigirls Media is as cute and straightforward a startup ad network as the tween girl market it serves.
  • Facebook To Open Tech-Advanced Data Center
    Microsoft and Google recently announced clean energy plans for their respective data centers -- and now Facebook will build what some call the "most technologically advanced" data center in Altoona, Iowa.
  • Is 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing?
    As more browsers put DNT flags and cookie blocks on by default, we may be seeing the the first signs of cookie-resistance affecting the data-driven ad system.
  • Study: Most Shared Ads In Entertainment Vertical
    Ad campaigns produced by consumer product goods (CPG) companies attracted nearly as many online video shares as movie, TV and videogame trailers during Q1 2013, according to a recent report from video tech company Unruly.
  • Privacy: The Video Game
    The Mumbai-based BMW Guggenheim Lab has gamified the topic of privacy by visually mapping the expectation of privacy people claim in 10 different activities compared in cities across the globe.
  • Microsoft Building Cloud Data Services For Small To Midsize Retailers
    One important strategy few online retailers tap points to tying Web search with Web site query data and using cloud services to support targeting. A study from Microsoft Research, "Data Services for E-tailers Leveraging Web Search Engine Assets," analyzes the options and presents three cloud data services--entity synonym, query to entity, and entity tagging -- to support smaller etailers whose marketing execs don't believe their company can match the same rich user experiences as larger online retailers.
  • Internet Data Used To Further Biological Sciences
    More and more often, scientists are taking data "off the shelf" and combining it with machine learning to derive insights in biology, Microsoft Research's David Heckerman explains in a video. "The cost of sequencing human DNA is dropping extremely quickly, much faster than Moore's Law," he said, explaining the cost went from several billion a little more than 10 years ago to sequence one human genome to about $1,000 today. "Soon it will cost less than taking blood."