Results for April 2012

Screenvision, Reelzchannel Join Forces
Moviegoers will be getting a new pre-show content experience, thanks to a partnership between Screenvision and Reelzchannel: "TV About Movies," the companies announced this week. The deal will incorporate Reelz original programming into the Screenvision pre-show package of branded entertainment and advertising at theaters nationwide.» 0 Comments
Studies Show Value, Missed Opportunities in Reaching Air Travelers
Air travelers are a highly desirable audience for advertisers, but airports don't always make it easy to reach them. That's the message I take away from two separate studies on air travelers and out-of-home advertising -- one conducted by Scarborough for Clear Channel Airports, the other by Opinion Research Corporation for NCR Corp., a provider of airline and airport self-service, retail, wayfinding and mobile solutions.» 0 Comments
RMG Will Sell Fitness, NYT DOOH Networks
RMG Networks will have two fewer digital out-of-home networks to its name once it completes a planned divestiture of some big assets -- its Fitness network and NYTimes.com network. The sale of these two networks will allow the company to focus on its other DOOH networks, which reach businesspeople as they travel -- including displays in airplanes, airport lounges, taxis, Amtrak trains, and elsewhere -- according to the DailyDOOH blog.» 0 Comments
Screenvision Integrates Big Screen, Mobile in The Limelight
Screenvision, one of two leading cinema advertising companies, is bringing together the silver screen with its smaller, mobile cousins in The Limelight, a new pre-show package of advertising and entertainment whose "two-screen" configuration combines mobile interactivity with the impact of ads seen in movie theaters.» 0 Comments