Who are the masters of adaption, creation, collaboration and personalization? Well, according to Iconoculture, Millennials are! This group is finding opportunity in uncertainty and power in the connected collective. This is the "we" generation, after all! And isn't email, at its heart, about staying connected? I think with buying power in the region of $889.3 billion, the Millenials are offering us a huge opportunity. Now it is up to us to figure out how to reach them.