Friday, October 17, 2014

Around The Net

  • FBI Asks Congress to Require Tech Companies to Share More Consumer Data For InvestigationsPC World

    The FBI is pushing Congress to pass a law that will require tech companies to more readily share consumer data from mobile phones with law enforcement. On Thursday, U.S. FBI Director James Comey called on Congress to update the Communications Assistance for Law Enforcement Act, an act that allows the police to listen in on phone conversations for criminal investigations. Comey is pushing to update the law to include data from smartphones such as apps and email accounts. ...Read the whole story

  • Retailer Finds Success in Coordinating Emails with Facebook AdsAll Facebook

    Consumers that received regular emails that were coordinated with Facebook ads from a leading U.S. retailer were 22 percent more likely to make a purchase than those that just received an email, according to research shared by Salesforce. The email was sent to 565,000 email subscribers and the unnamed retailer saw its reach rise by 77 percent. ...Read the whole story

  • Oracle's E-commerce & Email Offerings Rank High in Gartner Report in Australia

    Oracle ranked high on Gartner's latest e-commerce report which rated the best e-commerce services companies in Australia. The company was given high marks for its comprehensive suite of commerce technologies and its recent purchase of email marketing firm Responsys earned attention in the report. ...Read the whole story

  • WordPress Integrates With Google AppsVentureBeat

    WordPress maker Automattic has teamed up with Google to make Google Apps features available directly within the dashboard. This means that Wordpress users can automatically use their blogging platform to set up email addresses and to access Google Apps services such as Calendar, Drive file storage and Hangouts. ...Read the whole story

Make Your B2B Emails More H2H (Human to Human)

Many B2B emails I receive begin with "Dear Loren." This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business needs, based on my behavior and ...More

  • Let's Put The Marketing Back Into Email Marketing

    Over the years I've discovered that many email marketers perform email marketing as their job, yet they don't use many of the basic principles of marketing that other channels, both online and offline, use. It seems ...More