Thursday, November 20, 2014

Around The Net

  • Return Path Acquires Motley Bunch & Hires

    Email data analytics firm Return Path has acquired its competitor Motley Bunch in a deal whose terms were not disclosed. The acquisition will expand Return Path's marketing intelligence tools and give the company new ways to generate consumer data. The company has also hired former Nielsen executive Eric Weinberg as COO. ...Read the whole story

  • Yahoo Brings Stationery Back to EmailMashable

    Yahoo Mail is bringing back its online stationery feature that it removed last year. The company took away the service finding it a bit "old and dated" but based on customer demand, the old feature will return. This time around, Yahoo is partnering with Paperless Post to create 50 stationery designs that can be used directly within a Yahoo email. ...Read the whole story

  • More Than Half of Publishers Say Email Marketing is a Major Pain Point: LyrisMarketingProfs

    Fifty-four percent of publishing companies report that email marketing is a major pain point, according to a new from FOLIO and Lyris. The research also revealed that 42 percent of publishers report having difficulties with dynamic content/personalization and 41 percent have issues with list maintenance. Other pain points that marketers reported in the survey included: mobile optimization (33 percent), analytics (33 percent), segmentation (30 percent) and content automation (29 percent). ...Read the whole story

  • Microsoft Signs New Government Agencies to Use Cloud Based Email

    Microsoft has signed two new government agencies to use Office 365 for cloud based email. The office of Health and Human Services (HHS) and the Department of Labor (DOL) are moving to the new platform from their legacy email systems. This is part of an overall trend in which government agencies are working with the cloud. ...Read the whole story

  • Florida Police Warn Of Hit Man Email ScamThe Miami Herald

    Police officials in Flordia have warned citizens to beware a new email scam that claims to come from a "professional hit man." The email claims that a friend has hired the recipient to kill the person that received the email and threatens that the recipient is being watched. The spammer tries to get the recipient to click on a malicious link with the words "contact my email if you want to live." ...Read the whole story

Besides Mobile Opens, Email Campaigns Achieve 4,300% ROI

Year after year, email outperforms other marketing channels. According to the Direct Marketing Association's 2013 Statistical Fact Book, email campaigns had a staggering 4,300% ROI and earned $42.08 for every dollar spent on them! ...More