Friday, April 24, 2015

Around The Net

  • Data Breaches Are an Ongoing Threat to CompaniesThe Wall Street Journal

    Companies whose networks have been compromised by hackers run the risk of being attacked again, according to security firm CrowdStrike. In fact, hackers often come back the second, third and fourth times with specific goals in mind, such as trying to steal credit card information or email addresses. ...Read the whole story

  • Consumers Prefer Simple Copy in Email:

    Simple and clear language is the best copy for email marketing messages, according to a new study by Fractl and Buzzstream. The research included feedback from 1,200 consumers aged 18 to 64 and found that "advanced" vocabulary in an email is "slightly unacceptable" and even people with advanced degrees find simple email copy "perfectly acceptable." The research also revealed that the majority of consumers enjoy humor in marketing emails. ...Read the whole story

  • Crystal Will Answer Your Emails For YouWired

    Crystal, a new site, wants to help you cut down on your emailing by answering your emails for you. The app uses public data from around the web, and its own "proprietary personality detection technology," to respond to emails based on your style of writing. You'll no longer have to respond to your boss: "Done. Absolutely. It's taken care of." Crystal can do it for you. ...Read the whole story

  • Email is More Secure Than EverSC Magazine

    Email authentication tools such as SPF, DKIM and DMARC have prevented the death of email, according to security experts on a panel at the RSA Conference this week. On a panel called, "Curbing email threats and spear-phishing - the promise and results of DMARC," experts revealed that email is more secure than ever, but also warned that criminals are more savvy than ever, so companies need to be on guard. ...Read the whole story

What NOT To Do With Email Personalization

Brands today are looking to create a more relevant experience for their customers. Doing so means relying heavily on accurate data. But not all data is created equal. Over the years, I have experienced my fair ...More