Friday, July 1, 2016

Around The Net

  • Adds Segmentation With New ESP Partner Direct Marketing News recently went through an ESP migration. The site, which gives parents the tools to help their kids pass standardized testing, migrated to SendGrid after feeling that their old ESP wasn't cutting it. With the new service, the company has begun segmenting their emails and sending targeted messages. For instance, the brand now segments by geographic location, test prep interests and membership status. ...Read the whole story

  • MRC Accredits First Company For Detection Of Invalid Traffic Direct Marketing News

    The Media Rating Council (MRC) has accredited White Ops for Sophisticated Invalid Traffic (SIVT) Detection function, for its ability to identify invalid website impressions. This is the first company to receive this designation. MRC gave out the accreditation for the company's ability to protect legitimate business websites as fraudsters get more sophisticated and are able to circumvent detection. ...Read the whole story

  • Chris Christe May Have Used Personal Email Account for Work New Documents Suggest WNYC

    Hillary Clinton wasn't the only one using a private email account for a government job. New court filings in the Chris Christe Bridgegate case have revealed that Christe used a personal email account to communicate with staffers during the time of his scandal. Christe has insisted that he never did government work on his personal account, but new revelations suggest that he sent at least one work email from this account during the timeframe in question. ...Read the whole story

  • Software Reads Employee Emails to Detect Leaks Fortune

    Cybersecurity firm Stroz Friedberg has developed a new tool that allows companies to detect leaks, theft or sabotage among employees by reading their email. There are already tools on the market that can detect keywords in emails such as "embezzle" or "I hate this job," but the new tool goes beyond this. The tool analyzes employee frustration by looking at syntactic and grammatical clues, workers' anger, and financial or personal stress to identify if an employee might be motivated to steal from its company. ...Read the whole story

  • Lawyer Refers Firm To SRA Over Email Snooping Law Society Gazette

    A litigant has vowed to complain to the Solicitors Regulation Authority about a law firm that checked her personal emails to support a case against her. Sarah Lynette Webb was involved in a dispute with her former employer, an unnamed firm of solicitors, where she was an equity partner. ...Read the whole story

  • How Scout Software Was Developed To Probe Emails To Stop Rogue Employees Forbes

    "Insider threat" has become a key focus of corporate security departments. Scout is a software tool developed by cybersecurity firm Stroz Friedberg that analyzes employees' emails and, according to the firm, can spot disgruntled or unstable workers before they go rogue. ...Read the whole story

  • You Can't Kill Email TechCrunch
  • Email Marketing Research Shows Welcome Emails Get Engagement Web Pro News
Donald Trump's Email Marketing Flounders

Donald Trump welcomed three new staffers to his presidential campaign on Tuesday, but failed to hire an email marketing expert to revitalize his floundering email efforts. ...More