Wednesday, November 26, 2014

Around The Net

  • Eyewear Retailer Felix + Iris Uses Data to Personalize EmailDirect Marketing News

    Online eyewear retailer felix + iris recently began using data to send personalized emails to its customers throughout the customer lifecycle. The emails explain that the customer could receive the same level of personalized care online as they would from visiting a doctor in person. The emails push a quiz and a Fit Kit. If a consumer doesn't order a Fit Kit, the company will send an email reminding users to that they can try on four pairs of glasses at home for free. Ninety-six percent of people who order the kit make a purchase. ...Read the whole story

  • Former NYC City Hall Aide's Email Used to Promote ProtestThe New York Post

    Rachel Noerdlinger, a former NYC city hall aide resigned her post last week, but yesterday her email address was used to promote a protest. The email invited reporters to a press conference in Newark being hosted by New Jersey National Action Network (NAN) leaders and Newark Mayor Ras Baraka to discuss the situation in Ferguson, Missouri. Noerdlinger has said that it was a mistake that the email was sent under her name. ...Read the whole story

  • Florida Governor Accused of Using Personal Email For Official BusinessNewsOK

    Florida Governor Rick Scott allegedly used a personal email account to conduct official business, The Associated Press has reported. According to records obtained by AP, Scott, used his email private account to discuss vetoes, state budget, as well as his speeches. Scott has responded saying that if anyone wrote to his personal email about state business he would forward it to his official account. ...Read the whole story

  • PA Turnpike Employes Punished in Email Porn

    Pennsylvania Turnpike employees have been punished as part of the state's email porn scandal. The eleven employees allegedly used official state email to forward pornographic images and have been suspended or reprimanded for the offense. The news comes after the Pennsylvania Attorney General's office has been caught up in their own email abuse scandal involving sharing pornography with their state email accounts. ...Read the whole story