Wednesday, November 25, 2015

Around The Net

  • SMBs Should Email Early During the Holiday SeasonDirect Marketing News

    Small businesses should have already sent their Thanksgiving email marketing messages by now, according to GoDaddy. The company recently analyzed more than one billion emails sent by its small business clients from November 2014 to January 2015 and discovered that emails sent on November 16, the Monday before Thanksgiving week, had open rates that were 14 percent higher than the average daily open rate over the November to December period. ...Read the whole story

  • Cinemark Makes Email Mistake Regarding Star Wars

    Movie theater chain Cinemark mistakenly sent an email to everyone on its list for a Star Wars premiere at Monaco Pictures, a movie theater in Alabama this week. The email explained that the screening was only for 21+ ages and that all ticketed parties must be of age. But rather than bcc recipients, the theater sent the email to everyone who had purchased tickets to the screening. ...Read the whole story

  • Canada's Largest Publisher Fined $200K For Violating CASLIT Business

    Rogers Media, the largest publishing company in Canada, has paid $200,000 to for violating Canada's Anti-Spam Legislation (CASL). The company allegedly sent emails to consumers without providing a viable way to opt out. The legislation came into law July 1, 2014 and since then the government has been investigating complaints submitted to the Spam Reporting Centre. ...Read the whole story

  • UK Retailers Are Failing at Email SignupsClickZ

    Tesco, Apple and Amazon are among UK retailers that are not making it easy to sign up for their email newsletters. ClickZ analyzed the email signup processes of 24 UK retailers and found that most retailers weren't taking full advantage of this. Next, a UK-based apparel retailer, did however have a prominently displayed email signup button on its site. ...Read the whole story

  • Emails Suggest Coke-Funded Program Is PR Jiu-JitsuConsumerist

    There are new emails from Coca-Cola around the faux anti-obesity program it funded, Global Energy Balance Network. The University of Colorado School of Medicine recently returned a $1 million "gift" to the beverage giant. One Coke email offers talking points and media training to researchers. Another from a Coke exec likened the goal of the GEBN to "a political campaign, we will develop, deploy and evolve a powerful and multi-faceted strategy to counter radical organizations and their proponents." ...Read the whole story

Customer Journey Analysis Valued Most For Optimization

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method, as 93% of respondents are either using or planning ...More