The Four-Year Search For Stellar Emails by Chad White

After releasing our 4th annual Email Design Look Book a few weeks ago, I was asked how the fourth edition was different from the first. It was a great question -- not only because there were quite a few differences, but also because those differences are in part a commentary on how our industry has become much more tech-driven, and how what constitutes email "design" has changed over the past four years. Having had more time to dwell on the question, here's how I'd answer it now: ...More

  • Integrating Email, Social, And CRM by Neil Rosen

    Email marketing is most effective when content is sent in a timely manner to customers and prospects based on specific actions they take. That's CRM at its finest, after all: responding to the customer's actions and expressed desires. ...More

  • 7 Ways to Use Email Marketing to Make More Money After the Initial Sale by editor

    Nurturing existing customers is more profitable than acquiring new ones, according to research by Bain and Company that finds repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. The targeted and direct contact afforded by email makes it an ideal channel for maintaining customer engagement and turning it into additional sales. ...More

  • TV Advertising To Students Most Effective; Email Best Reach by Jack Loechner

    According to a proprietary 2012 College Marketing Report from the Barnes & Noble College Marketing Division, despite the prevalence of social media and Internet usage, college students still consider TV ads the most effective form of advertising. They prefer to receive emails over texts from marketers; their engagement with brands on Facebook tops all other social networks; and most are very open to direct brand engagement, including supporting on-campus ambassador programs, says the report. ...More