Thursday, September 13, 2012
  • Email Subscribers Not Fully Engaged WIth Marketing Programs

    A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association's Email Experience Council. Some 59% of new subscribers in an average list had opened, or clicked on, any messages since signing up. ...Read the whole story

    Around The Net

    Pre-Checked Opt-In Buttons Can Damage Deliverability

    Web forms with pre-checked opt-in buttons for receving email messages may help grow a brand's list more quickly, but that quantity comes as the expense of quality. At best, less interested consumers are receiving messages and ...More