• Email Subscribers Not Fully Engaged WIth Marketing Programs

    A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association's Email Experience Council. Some 59% of new subscribers in an average list had opened, or clicked on, any messages since signing up. ...Read the whole story

Pre-Checked Opt-In Buttons Can Damage Deliverability

Web forms with pre-checked opt-in buttons for receving email messages may help grow a brand's list more quickly, but that quantity comes as the expense of quality. At best, less interested consumers are receiving messages and suppressing increasingly important engagement metrics. At worst, recipients did not realize they had opted in at all and are likely to mark subsequent messages as spam. ...More

  • On Email's 30th Anniversary, Channel Continues To Evolve

    On Aug. 30, 1982, 16-year-old V.A. Shiva Ayyadurai was issued a copyright for a computer program he named "EMAIL." As "email" celebrates its 30th birthday, it continues to evolve in response to the increasing demands and expectations of consumers for personalized service. Marketing has become a 24/7 job, and email is an increasingly important part of that job. In fact, consider the following statistics that show how smart marketers are using email to fuel growth: ...More

  • 5 Tips for Monitoring Your Competition's Email Program

    Trying to stay on top of everything your rivals are doing with email can be very time-consuming. Instead, hit the highlights by looking at their preference centers, subject lines and frequency to have a good sense of competitors' content strategy, segmentation and even performance.  ...More