Tuesday, September 18, 2012

Around The Net

  • Christmas Email Promotions Likely to Begin Even Earlier This YearTODAY.com

    As of the first week in September, fifteen perent of top online retailers had already begun ringing in the holidays in the inbox, according to Responsys. The Inbox Group reports similar findings, that retailers beginning to promote Christmas in October last year have already begun in September this year. Intense competition for inbox attention and limited holiday dollars is the cause of this year's "Christmas Creep."  ...Read the whole story

  • 16% of Email Marketers Do Not Measure DeliverabilityEconsultancy

    A new survey of email marketers has found that 16% do not measure deliverability, and one in four do not know how to optimize their email program. Over the next twelve months, the top priorities for optimizing email include a greater reliance on analytics (37%) and social media integration (37%). ...Read the whole story

  • Return Path Launches Tool to Provide Insight into Competitive Email CampaignsMarketWatch

    Return Path today launched several new products as part of its Email Intelligence Suite for Marketers, designed to help marketers solve measurement and analytics challenges. One of these - Inbox Insight - offers visibility into competitors' campaign performance through real subscriber activity, including percentage of emails read, forwarded, deleted after reading, deleted without reading, subscriber engagement levels, ISP-marked spam, user-marked spam and other metrics. ...Read the whole story

  • Contur Launches "Virtual Assistant for Email" to Help Reach Inbox Zerobetakit

    Los Angeles startup Contur has launched an email management tool aimed at users who receive at least 100 emails per day and would benefit from greater organization and task management within the inbox. The application integrates with Gmail and is available currently through private beta.  ...Read the whole story

Subject Line Length Means Absolutely Nothing

MailChimp analyzed the subject lines of 12 billion (not a typo) messages to get to the bottom of the subject line length debate. The data indicates that as subject line length increases, nothing happens to open ...More