Subject Line Length Means Absolutely Nothing

MailChimp analyzed the subject lines of 12 billion (not a typo) messages to get to the bottom of the subject line length debate. The data indicates that as subject line length increases, nothing happens to open rate performance.  ...More

  • Keys to Creating More Relevant Emails with 4 Simple Segmentation Tactics

    Segmention is an ideal option if you have all the RFM data at your fingertips. But if you don't, there are still ways to parse your list in order to send more relevant messages, using geography, gender, engagement rates and click data.  ...More

  • Preference Center Or Subscription Center

    We tend to use the terms preference center and subscription center synonymously, yet in most cases they offer very different values to the consumer and the business. The belief is that the consumer understands enough about the brand they are engaging with that they will self-select options of communications, including cadence, type of communication and even communication channel. The belief is that the consumer will update this information somewhat regularly so it doesn't get outdated. I've always been a bit of a skeptic when it comes to the value of preference centers, but some of the social media polls and ...More