Email Marketing Daily
Tuesday, September 18, 2012
  • Subject Line Length Means Absolutely Nothing

    MailChimp analyzed the subject lines of 12 billion (not a typo) messages to get to the bottom of the subject line length debate. The ... Read the whole story

  • Keys to Creating More Relevant Emails with 4 Simple Segmentation Tactics

    Segmention is an ideal option if you have all the RFM data at your fingertips. But if you don't, there are still ways to ... Read the whole story

  • Preference Center Or Subscription Center

    We tend to use the terms preference center and subscription center synonymously, yet in most cases they offer very different values to the consumer ... Read the whole story