Show Email's Impact By The Numbers

No, this isn't another "email isn't dead" column. I'm tired of those, and you wouldn't be reading this column if you thought that email's day was done. However, as an email marketer who labors in the trenches, many of you field questions or get pressured every day to channel your energy and marketing dollars out of email and into the latest hot social network or whatever other channel is generating the most buzz and noise that day. You know email rocks, but you may have to prove it to everybody -- from clients, if you are an agency, to your ...More

  • 5 Holiday Email Marketing Tips

    With many retailers already launching holiday promotions and email campaigns, 'tis the season to tune up your email program. Attention to your database, analytics, creative, merchandising and tone are all critical preparation in advance of a big 4th quarter. ...More