Thursday, September 20, 2012

Around The Net

  • Email Privacy Law Going Before Senate Committee Today WebProNews

    An update to the 1986 Electronic Communications Privacy Act goes up for discussion before a Senate committee today. The original version of the bill does little to protect the privacy of private email messages, and the new version is proposed to give email some of the same personal safeguards as physical mail.  ...Read the whole story

  • Retailers Find Email a Leading Source of Demographic and Behavioral Data Marketing Charts

    A new study by RSR Research reveals that while retailers favor social media and mobile for customer growth, they turn to email for insight on customer demographics and behavior. The study also found that activities around brand building and driving sales receive significantly more resources than customer engagement and loyalty.  ...Read the whole story

  • Fastest-Growing Email Companies Created 1,300 Jobs Since 2009 ClickZ

    The six email-focused businesses included in the Inc. 5000 list of the nation's fastest-growing companies have created a total of 1,300 new jobs since 2009. The companies listed are BrightWave Marketing, Emailvision, ExactTarget, ClickMail Marketing, EmailDirect and Vertical Response.  ...Read the whole story

  • Total Defense Courts Postini Customers with BOGO Offer Herald Online

    Email security company Total Defense, Inc. has is offering Google's disenfranchised Postini customers a free year of service when they purchase one year of the company's Cloud Web Security. After Google's announcement that it was shuttering Postini and rolling the features into Google Apps, many competing companies have queued up with offers to court Postini users with offers and streamlined migration paths.  ...Read the whole story

Show Email's Impact By The Numbers

No, this isn't another "email isn't dead" column. I'm tired of those, and you wouldn't be reading this column if you thought that email's day was done. However, as an email marketer who labors in the ...More

  • 5 Holiday Email Marketing Tips

    With many retailers already launching holiday promotions and email campaigns, 'tis the season to tune up your email program. Attention to your database, analytics, creative, merchandising and tone are all critical preparation in advance of a ...More