Is Your Mobile-First Strategy Putting Your Customers Last?

Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive design, and live content. But I omitted a fourth, important approach that's worthy of its own discussion: mobile-first email.Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive design, and live content. But I omitted a fourth, important approach that's worthy of its own discussion: mobile-first email. ...More

  • Why (and How) to Make it Harder to Subscribe to Your Email List

    With the rise in importance of engagement metrics as a deliverability measure, email programs need to focus on subscribier quality over quantity. One way to achieve this is to add a little friction into the signup process to pre-qualify new subscribers and help ensure they are more engaged with the brand. ...More

  • 25 Little Email Marketing Experiments That Deliver BIG Results

    A/B testing is one of the easiest and most productive ways to identify the email tactics that work best for your brand. Tests for Layout and Design, Timing and Frequency, Dynamic Content, Call-to-Action, Sender and Copy can all fine-tune an email program. ...More