Is Your Mobile-First Strategy Putting Your Customers Last?

Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive design, and live content. But I omitted a fourth, important approach that's worthy of its own discussion: mobile-first email.Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive design, and live content. But I omitted a fourth, important approach that's worthy of its own discussion: mobile-first email. ...More

  • Easy Ways to Optimize For The 'Pocket Inbox' This Holiday Season

    With the holiday season approaching, more shoppers than usual will hit brick-and-mortar locations with shopping lists in hand -- and their inboxes in their pockets. Retail marketers have huge opportunities -- this year more than ever before -- to drive in-store purchases through emails reaching consumers as they shop. Here are some strategies for driving in-store purchases that could be implemented alongside existing holiday plans: ...More

  • 3 Dos and Don'ts of SMS Marketing

    SMS messaging is growing in popularity - both with marketers and consumers. To make the most of it, pay attention to timing and your call-to-action, and put a premium on targeting for relevance and tight, pithy copy.  ...More