Wednesday, September 26, 2012

Around The Net

  • Social Habit Survey: 61% Read Emails from BrandsThe Social Habit

    A recent survey of 3,000 social media users reveals that the inbox remains a vibrant brand channel, with 61% responding that they read emails from brands and companies. The top reasons cited are discounts/deals/coupons (70%), learn about new products (53%) and news and information updates (41%).  ...Read the whole story

  • 91% Use Email Daily, Though Its Function in Personal Communications Has Dropped 21% Since 2008Exact Target Blog

    New data from ExactTarget finds that the percentage of consumers who use email daily has risen to 91%, up from 85% in 2008. Yet this usage is evolving, as fewer consumers rely on email for personal communications. That figure has dropped from 66% in 2008 to 45% today. Text messaging and social networks have picked up the personal communications slack.  ...Read the whole story

  • Forrester Study: Email and Search, Not Social, Drives Sales OnlineMarketing Pilgrim

    New research from Forrester's "The Purchase Path of Online Buyers in 2012" finds that paid search is the top performing tactic for acquiring new customers, while email has the greatest influence over driving repeat purchases. The report also indicates that social channels are not meaningful for driving sales. ...Read the whole story

  • Read 'em and weep: Obama's effective email fundraising strategyColorado Springs Business Journal

    Is the Obama campaign the most effective, sophisticated and powerful Internet-based money machine in history? Read some of the more poignant and gracefully crafted appeals for donations sent by the Obama campaign.  ...Read the whole story

  • Iran says it blocks Gmail based on court decisionSeattle Times

    Iran's telecommunication minister says the government has blocked Google's Gmail service following a court order to bar access to the popular email service. Iranian authorities have warned in recent days that they would block access to Google services, including Gmail, in response to the anti-Islam film posted on YouTube, which is owned by Google. ...Read the whole story

Three New Email Metrics You Will be Using in 2013

Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade plus. These metrics are good, but don't always tell the entire story. ...More