Friday, November 16, 2012

Around The Net

  • Report: Email ROI Tops Social Media and SEO Target Marketing

    Email continues to reign supreme in ROI, with social media coming in ahead of SEO, according to the 2012 Digital Optimizer Survey. Published by Lyris, the study highlights the most digital marketing practices as well as future investments. More than half of the marketers surveyed report that triggered messages generate the greatest ROI, and the biggest challenges cited by marketers were increasing the number of subscribers and sending relevant messages.  ...Read the whole story

  • Salesforce's Integration of Social Apps into Marketing Cloud Creates Uneasy Truce with ESPs

    Salesforce has launched Marketing Cloud, an integration of its recent social applications Radian6 and BuddyMedia, which provide social workflow and allow the company's clients to target social users by sentiment, age, location, emotion and intention. Salesforce's new focus on social mirrors the similar investments of the email services company that integrate with the company, making for an uneasy truce. ...Read the whole story

  • Twitter Adds Ability to Email Tweets From the Web PC Magazine

    To underscore its functionality as a platform for widespread communication, Twitter now allows users to email tweets directly from the web. The functionality will appear in a new "More" icon next to the "Favorite" icon. It is not clear if the sender of the email will be the email address of the logged in user, or if the emails will come from Twitter itself.  ...Read the whole story

  • Information Workers Spend 111 Working Days Per Year On Email IT Web

    A study by Mimecast that surveyed 2500 information workers has found that they spend an average of four hours per day reading, writing and responding to email. That is the equivalent of 111 full days of work per year. Only one in four are satisfied with the functionality of email and one in three expect email and social to converge in the next five years.  ...Read the whole story

  • Before Email: Postal History in 15 Photos Mashable

    From a USPS steamship in 1887, to horse-drawn USPS buggies, the first airmail service in 1918, and the iconic 3-wheeled "Mailsters" of the 1950s, the visual history of the USPS is comprised mostly of vehicles used to transport letters and packages. ...Read the whole story