Tuesday, November 27, 2012

      Around The Net

      • 70% of Messages Marked as Spam are Legitimate Marketing EmailsBtoBonline.com

        According to the just-released "Email Intelligence Report" by Return Path, 70% of the email messages marked as spam are legitimate marketing emails. Consumers do not differentiate between unsolicited messages and those that they simply do not want to see in their inboxes, a situation that Return Path believes is contritubing to depressed deliverability. ...Read the whole story

      • Interactive Email Startups PowerInbox and ActivePath Merge, Raise $10MBoston Business Journal

        Interactive email competitors PowerInbox and ActivePath have decided to merge instead of raising capital separately to compete against each other. Both companies offered email applications that make inbox content interactive, allowing consumers to view videos and comment on Facebook posts right from within the inbox. The combined company will be named PowerInbox and will be based in Cambridge, MA.  ...Read the whole story

      • Hashtags in Subject Lines Boost Open Rates, Depress Clicks and ConversionsExperian Blog

        Experian Marketing Services has analyzed email campaigns that use Twitter-style hashtags in the subject line and found that while the hashtags lift open rates by 4.8%, click and transaction rates decline. The company says that the drop could be due to the action that the subject with a hashtag is asking the subscriber to take, which is not to click but to tweet.   ...Read the whole story

      • Record-setting Cyber Monday Propels 5-day Weekend Email Volume to All-time HighThe Retail Email Blog

        Email volume for the 5-day Thanksgiving weekend from Thanksgiving day through Cyber Monday reached an all-time high this year, up 18% over the same period in 2011 according to data collected and published by Responsys. 93% of retailers sent Cyber Monday email promotions in 2012, up from 88% last year. Responsys expects the high volume to continue, as Cyber Monday promotions are stretching into "Cyber Week." ...Read the whole story

      • Norquist and ACLU Push for Email PrivacyThe Hill

        Unlikely allies Grover Norquist and ACLU chief Laura Murphy have written a joint op-ed on The Hill's Congress Blog, calling for congress to approve the modified Electronic Communications Privact Act legislation submitted by Senator Patrick Leahy. Leahy's bill calls for a police warrant before searching personal emails, giving them similar protection to physical mail. Currently law enforcement officers only need to swear that an email is relevant to an investigation to gain access. The bill goes to the Senate Judiciary Committee for mark up on Thursday of this week.  ...Read the whole story