Wednesday, November 28, 2012

Around The Net

  • PhilterIt Allows Browsing of Inboxes by Icons and Logos Instead of Subject LinesTechCrunch

    Inbox management company PhilterIt launched today a tool that reorganizes a consumer's inbox by sender, allowing visual scanning of messages not by subject line, but by the sender's icon or a brand logo. The service is aimed at helping consumers control "ham" - the opt-in messages from trusted brands that are not as urgent as personal or business messages. PhilterIt is currently available as a Chrome extension for Gmail.  ...Read the whole story

  • Mad Mimi Launches Etsy IntegrationEquities.com

    Email services company Mad Mimi has launched its integration with e-commerce site Etsy, allowing Etsy store owners to automatically sync their shops with the email service in order to drag and drop products directly into email messages. The new integration is part of the suite of services Mad Mimi offers to target small business. The company also integrates with Highrise, Freshbooks, SalesForce and SurveyMonkey. ...Read the whole story

  • How Custom Emails Returned 137% Higher Open RateMarketingSherpa

    Ad marketers at MECLABS managed to achieve a 137.4% higher open rate and a 128.9% higher click-through rate by personalizing an email, according to results from a recent email marketing campaign sent to promote a MarketingSherpa webinar about social media, sponsored by Eloqua. Daniel Burstein explains how marketers can read about "email database best practices all day and night, but most marketers have a legacy database with imperfect information." The example provides insight into how sending different versions of an email to different segments can work. ...Read the whole story

  • Inteligator Offers Reverse Email Lookup ToolSFGate

    People search company Inteligator has added email addresses to its reverse lookup tool, allowing customers to search for email addresses using a person's name. The company reports it has over 1 billion records in its database, representing 90% of US citizens. ...Read the whole story

  • Email, Search Help Drive Black Friday and Cyber Monday SpendingChief Marketer

    53.3 million shoppers visited online retailers on Black Friday this year, an increase of 18% over last year according to comScore. ShopperTrak also reported a lift of 3.5% in in-store traffic. The increase may be attributable to search marketing (up 21% according to NetElixir) and email (up 18% as reported by Responsys). ...Read the whole story

  • Remedy Health Media Integrates Patient Records with Email Application for Targeted Newsletters From PhysiciansFolio

    Remedy Health Media has launched Pathient Health Services (PHS), an email newsletter service that allows physicians to easily communicate with their patients via monthly newsletters. The program integrates with software used by physicians for patient records, and automatically populates newsletters with content relevant to a patient's condition. Remedy says that the program was born out of Obamacare, which requires doctors to install an in-office patient data management software platform to improve services and proactive care. ...Read the whole story

Shopping Trends Will Affect Email Big-Time

$59 billion is a number that will ring in your head for some time. 247 million customers spent on average $423 each over Black Friday weekend (according to the National Retail Foundation Survey), adding up to ...More